REFLECTION REPORT

Part 1: Description of Century Group Joint Stock Company CENGROUPPart 2: Overview of the human resource of real estate in Ho chi Minh city Part 4: Comparison of critical on theory and t

REFLECTION REPORT

Bachelor of business administration and

E- Business management

STUDENT: LUONG HOANG TRANG COPE: 3115IMC014

CLASS: 3115IMC

SAI GON UNIVERSITY - IMC UNIVERSITY OF APPLIED SCIENCES KREMS

Part 1: Description of Century Group Joint Stock Company (CENGROUP)

Part 2: Overview of the human resource of real estate in Ho chi Minh city

Part 4: Comparison of critical on theory and the experience during the practice trainning

Part 5 : Conclusion

OUTLINE

Part 3: Overview of the human resource in Century Group Joint Stock Company - CENGROUP in Ho chi Minh city

Part 1: Description of Century Group Joint Stock Company

(CENGROUP)

Logo of Century group joint stock company (CENGROUP)

Profie of CENGROUP

CENGROUP was established October 15, 2002 After 15 years of operation, now CENGROUP has 7 subsidiaries, a business

system includes real estate trading in Hanoi capital, Ho Chi Minh city:

1 Century group joint stock company

2 Century real estate joint stock company

3 Century valuation joint stock company

4 Rising star media joint stock company

5 Saigon cen real estate joint stock company

6 Century real estate investment & development joint stock company

7 Century real estate plus service joint stock company – Cenplus

System of real estate trading floors (STDA )

Currently CENGROUP owns a special system of real estate trading floors - Real Estate Project Supermarket System STDA

Symbol of System of real estate trading floors (STDA )

Graph real estate transactions in 2016 in Ho Chi Minh city

Position of CENGROUP in Vietnam

CENGROUP is one of the members of the association of real estate has a reputation in Vietnam

CENGROUP was set up and maintains sustainable relationships with a large number of partners and clients.

The signing ceremony of cooperation between CENGROUP and TAYLOR NICHOLAS (Autralia)

Position of CENGROUP in Vietnam

Over 10 years of efforts, CENGROUP has confirmed itself by significant achievements In the future, CENGROUP also strive to become a large corporation with more success.

Achievement of the CENGROUP achieved after 15 years of operation

Part 2: Overview of the human resource of real estate in Ho chi Minh city

In 2015, the new established businesses in the real estate sector soared, up to 78.7% compared with the same period a year ago The staff at the company also increased 2-3 times in comparison with the year 2014

Part 2: Overview of the human resource of real estate in Ho chi Minh city

• However, the property personnel quality is not high because this trades training facility is missing, weak Meanwhile, the real estate broker is a specialized profession, requiring people who do not have general knowledge about the industries, sectors, law, social knowledge and soft skills.

• In fact, basically the human resource for the real estate industry in our country has huge potential when the age from 20 to 35 accounted for over 50% of the total number of people in the working age

Part 2: Overview of the human resource of real estate in Ho chi Minh city

The real estate sales in Ho Chi minh city attract to males because Males have more advancement opportunities,stand pressure and danger of more trades, this profession face a lot of difficulties and challenges

Part 3: Overview of the human resource in Century Group Joint Stock Company - CENGROUP in Ho chi Minh city

Number of employees according of the company in 2016

Part 3: Overview of the human resource in Century Group Joint Stock Company - CENGROUP in Ho chi Minh city

CENGROUP always recruit employees with higher education levels so their lack of experience in the industry However, the company always facilitate support for employees of specialized courses on soft skills and expertise in professional

Intensive training sessions at CENGROUP

Part 3: Overview of the human resource in Century Group Joint Stock Company - CENGROUP in Ho chi Minh city

The training room (Success academy) is where the CENGROUP trainning up the staff of real estate can professionals and highly practical

Part 4: Comparison of critical on theory and the experience during the practice trainning

A Organizational Behavior

The practical trainning semester was a truly rewarding experience I encountered with real life activities and also received the opportunity to perform in those activities

Organizational Behavior (OB) is the study and application of knowledge about how people, individuals, and groups act in organizations

B Managerial Communication

Effective communication is one of the key components of business department in any organization,especially the real estate And it becomes particularly more important for a real estate trading floor to have a good communication between the Sale manager and the real estate staff will bepassed down the line in the form of good communication between the staff and the customers

Part 5 : Conclusion

It was an absolute worthwhile experience working at the Century Group Joint Stock Company - CENGROUP The friendly welcoming staff and the space they have created for intern allowed me with ample opportunities to learn and know myself as a worker

Part 5 : Conclusion

This experience brought out my strength and also the areas I needed to improvise It added more confidence to my professional approach, built a stronger positive attitude and taught me how to work in team as a member

1 Human Resource Department

2 Business Department

3 The Department of management and the real estate market in Vietnam

5 John Bratton & Jeff Gold (2012) Human resource management theory & practice London: PALGAVE MACMILLAN

6 Edgar Schein (2006) Defining Orgnaizational Culture Second Edition: Wendy Baker - Thompson

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