4P FOR NEW PRODUCT OF VINFAST

4P FOR NEW PRODUCTION OF VINFAST I INTRODUCTION OF GROUP Good morning everyone, on behalf of the marketing department of Vinfast, it is our pleasure to bring to you a brand new product line of Vinfast today, which is promised to be on the top of the best selling car products this year And that is Vinfast MH4 , a type of recreational vehicle, or best known as motorhome And now, lets deep into the 4P strategy to know more about our product II MAIN CONTENTS 1 PRODUCT Aiming to bring out a Smart, su.

4P FOR NEW PRODUCTION OF VINFAST

I INTRODUCTION OF GROUP

- Good morning everyone, on behalf of the marketing department of Vinfast, it is our pleasure to bring to you a brand-new product line of Vinfast today, which is promised to be on the top of the best selling car products this year And that is Vinfast MH4 , a type of recreational vehicle, or best known as motorhome And now, lets deep into the 4P strategy to know more about our product

II MAIN CONTENTS

1 PRODUCT:

- Aiming to bring out a Smart, sustainable Vietnamese premium motor home

product, which we believe is unprecedented, we have studied, researched and carried out surveys to specify our customers' insight

1.1 Insight:

- Consumer truth:

+ Instead of renting to stay in beautiful multi-star hotels and luxury resorts, many people now prefer trips close to nature, living nomadic life right in their car with the concept "home is where you turn off your activity." car engine" Motor homes are so familiar in many countries around the world, but in Vietnam, the trend of using a "mobile home" on four wheels has just begun to emerge in recent years

+ In the auto shows over the years, a number of car manufacturers have quickly introduced home motor vehicles that provide all the essential amenities for a small family's life

+ The Covid 19 epidemic today is no longer so scary as before However, many people when traveling still do not like to interact with too many strangers and unknown people The barrier of the epidemic has made them just want to have their own space to rest and create distance from people around And Motorhome is really a great choice for them

+ The belief that using sustainable cars contributes to saving our planet

- Purpose of product:

+ Supports group recreation activities by providing a comfortable space, even for long-distance travel in one high-standard and eco-friendly design This model

is designed to serve family trips or fulfill nomadic dreams This car model is like a mobile home, which can both be used to move, live and work

- Product: Motorhome - Recreational vehicle.

- Product feature: There are two types of RV Nothing has changed in terms of

engines and machines, mainly only in interior:

+ RV Class A is the largest and most expensive class, measuring between 9 and

14 meters in length, about the same size as a large bus The car has the full functional space of a normal house, such as living room, kitchen, bathroom, bedroom The car has a compact and modern electricity and water system Class A RVs can expand living space by opening the side roof or sliding some parts of the car to the outside with a hydraulic system, suitable for families of 4

to 6 people

+ RV Class B is from 6 to nearly 8m long Vehicles usually do not have a division between the cabin and the living area and can be partially extended or installed with tarps to cover the owner's outdoor activities The car is equipped with a kitchen, a bathroom, and a compact bed The driver's seat and the side seat can be reversed to form a seat for a desk or dining table With a smaller size, RV Class B is suitable for families of 4 or less

1.2 Product packaging design

- Packaging material

● Topside: Photovoltaic cells (PV cells) to convert sunlight into electricity.

When sunlight (photons) strike PV cells, they excite electrons and allow them

to flow, creating an electric current PV cells are made of semiconductor materials such as silicon and alloys of indium, gallium and nitrogen Crystalline silicon is the most common material used and has an efficiency rate

of 15-25%

- Logo

2 PRICE

- Price is really important when we start launching a service or selling a product

Actually setting price not only impacts on the brand’s total revenue, profit but also affects consumer perceptions and brand’s ability to survive Many studies show that when there are few cues by which to judge the quality of a product or service, consumers sometimes use price as an evaluation criteria

- Vinfast is the same with any other car company; in order to attract more customers and promote Vinfast brand, Vinfast also need to define their own price strategy

- Beside suggesting a new product line, we also suggest the price based on some elements such as market price, customer’s need, segmentation of product, and

so on

2.1 Price suggestion:

- Although Vinfast has just been launched in our country recently and still is a newbie in the world’s automobile manufacturing industry, it has an incredible growth rate in the domestic market, and is planning to move further into the

global market Since Motorhome is a new product line, it is advisable to apply

a market penetration pricing strategy in order to expand the market not only

in the domestic market but also in the international market

- The suggested price for a Vinfast motorhome, which is a kind of Recreational

vehicle - RV, ranges from about 1 billion to less than 1.6 billion VND, depending on the class A or B and interior equipment

+ With the aim of focusing on customers with average and above-average income, our suggested price is quite reasonable with the

criterion of bringing customers good quality products at the lowest price This means that the price is not too high and not too cheap for people to buy it

+ To be more specific:

Detailed price list

Product characteristics Price

Class A ~ 1.300.000.000 - <1.500.000.000 VND

- However, during the industrial process, the suggested price may change (increase/decrease) depending on production costs, marketing costs, and so on Specific price will be defined based on this formula:

Final Price = List Price - (Incentives + Allowances) + Extra Fees

2.2 Reasons for recommending this price:

- To propose this price, we base on the following factors:

- Market situation and human needs:

+ This type of car is not yet popular in Vietnam, so customers have to import it from other countries if they want to own one However, importing personal passenger cars to Vietnam costs a lot more than manufacturing and assembling directly in the country

+ Especially, the motorhome using both electricity and solar power haven’t existed Using this type of Vinfast will enable people to reduce the cost for buying petrol => Cơ hội thâm nhập thị trường quốc tế

+ While our country's economy is developing at a fairly fast rate, people's income

is also increasing day by day Since then, in addition to the basic needs such as food and clothing, the demand for tourism and entertainment also rises Especially in the current post-covid situation, the demand for long travel to relieve stress is increasing after being isolated at home for a really long time Moreover, using transport like our motorhome can reduce the risk of being infected with covid 19

- Market price and customer segmentation

● Customer segment:

+ The customer segment that the product wants to target is young people and households with average and above-average income who have frequent needs

to travel, especially long-term travel lasting days

● Market price:

+ The market price for a fully-equipped motorhome like a regular home usually ranges from $100,000 (~250,000) or more (this price is for motorhomes

manufactured by companies, not counting a self-made car into a motorhome) + Here are some examples for several kinds of motorhome:

Thor Motor Coach Compass 24LP

Class B Motorhome

$114,975

2019 Jayco Embark 37MB Class A

Motorhome

$295,200+

Forest River Inc Berkshire XLT

Diesel 45A Class A Motorhome

$280,041+

Thor Motor Coach Hurricane 35M

Class A Motorhome

$144,675

Thor Motor Coach Tuscany 45AT

Class A Diesel Motorhome

$429,660

+ In the Vietnamese market, the price of a motorhome is about 300-500 million VND In addition, besides paying the car purchase fee, car owners also have to pay many other additional fees such as import fees from abroad, vehicle maintenance fees, etc Though people can completely make their own motorhome with full amenities, making such a homemade one does not guarantee safety and is not recognized by law

⇔ It can be seen that, with a suggested price of 300-500 million VND for a Vinfast motorhome with full interior equipments like a house, customers do not have to pay additional fees such as import tax, this is a fairly reasonable price compared to other motorhome brands in the same segment Especially, this price is much cheaper than importing

motorhomes from abroad, saving the budget for those who are passionate about traveling

3 PLACE

3.1 The distribution model of VinFast

- VinFast Auto Dealer system includes more than 200 showrooms spread across the country In which, the Dealer model is applied at VinFast Dealers

in Hanoi and Ho Chi Minh City:

● 1S (sales agency): minimum ground area of 280m2, minimum frontage of 14m

● 2S (service and spare parts agency): total area of 1,800m2, minimum frontage of 25m

● 3S (sales and service provider, spare parts agency): total area from 2,000m2

or more, minimum frontage of 35m

- Particularly, the 3S agent model is applied in all provinces and cities, bringing

high-class, synchronous, and consistent experiences throughout the country 3.2 Distribution channel

a) Zero-Level Channel:

- VinFast founded a Zero-Level Channel for its distribution system In

particular, the length of the distribution channel is 0 when VinFast does not go

through any intermediaries but only uses the distribution system of the company's main agents to provide products.

VinFast —> Customers

+ This direct distribution channel helps VinFast save significantly on intermediary costs and is easy to approach and receive direct feedback

from customers

+ Currently, the company owns more than 200 official showrooms in the Vietnam market and an electronic retail system through the company's

websites

> This is an advantage for the Campervan distribution because we can take

advantage of this system

First, Motorhome will be launched in major cities such as Hanoi, Ho Chi Min City, and famous tourist destinations such as Quang Ninh, Da Nang along with other models After receiving customer feedback, the car will be distributed to agents nationwide.

b) One-Level Channel

- VinFast also founded a One-Level Channel for its distribution system The length of the distribution channel is 1 when VinFast only goes through one intermediary level which is a retailer (showrooms and distribution systems of

partners that VinFast has acquired or franchised) to supply products

VinFast —> Retailers —> Consumers

● Contractual Vertical Marketing System (Contractual VMS)

- The dealer system of two brands Chevrolet - VinFast and the retailer chain Savico are the tools for VinFast to promote the Campervan model.

+ On March 15, 2019, VinFast officially announced its takeover of the Chevrolet dealer system under General Motors in Vietnam VinFast does not monopolize o-brand VinFast - Chevrolet dealer system, with more than 20 aits business, but upgrades facilities and transforms the model into a twgents

spread across the country

⇔ Campervan can access the consumer market of the

Chevrolet brand, thereby saving time and costs in promoting.

+ In 2019, VinFast also cooperated with one of the biggest retail units in VN, Savico which is a distributor of many big brands such as Honda, Hyundai,

Toyota and Ford in the Vietnam market

⇔ Campervan cars will have the opportunity to appear at

Savico dealers and be promoted to customers of other brands

● Horizontal marketing system (HMS)

- In addition to the system of authorized dealers and distributors, Campervan

cars can also be displayed at Vincom with high recognition With strong support from Vingroup, VinFast also owns many showrooms located at Vincom commercial centers nationwide The association between businesses

in the same group helps VinFast take advantage of Vincom's huge customer

base when displaying the Campervan model here, helping the company expand the market to more customers.

- In One-Level Channel, Campervan will be launched in some showrooms in

major cities, and other famous tourist destinations as it is in Zero-Level

Channel

4 PROMOTION

- The ideal period to advertise new products: Product promotion programs will start in May - the first month of the summer vacation, which is the

"hottest" time for people to prepare for the holidays.

a Advertising

- Media coverage strategy:

+ Online newspaper: pay for advertising tools on reputable and highly

interactive online newspapers, regularly updating information about VinFast products on social networking sites such as VnExpress, Dan Tri, Tien Phong …

+ Facebook/Tiktok fanpage: create a page for Motorhome, which will run ads

with aim to reach out to targeted customers in golden hours, has marketing content that catches up with current trends to attract more viewers

+ Youtube:

● Create short promotional videos to make a strong impression on consumers through attractive images and sounds It will also reflect the image/the quality

of THE FIRST Motorhome car in Vietnam

● Collaborate with celebrities and influencers: invite Supercar Blondie - the most famous YouTuber in the automotive industry with more than 43 million followers on Facebook and over 7 million followers on YouTube to review new cars, invite Nas Daily to experience Vietnam's first motorhome car, invite the team of Đường 2 Chiều - hot tiktokers specializing in car review to introduce the car's features,

+ Website: update news continuously / customers can create an account to follow

the latest news, register for a test run, see offers, car prices, deposit

+ Electronic billboards: making electronic billboards in VinCom's commercial

centers, VinBus, Vin Homes' apartments, VinPearl's hotels and resorts and other supermarkets/commercial centers

+ Contest: following the success of "Go Boundless" - VinFast's inspirational

video creation contest, we will hold a contest to review the company's latest motorhome series so that customers will have an opportunity to directly state their feelings, suggest ideas as well as shortcomings for the brand

● Awards:

Top 10 contestants of the first round will receive $2000

The ultimate winner of the challenge will have $30,000

- Provoking the feeling of "National pride"

+ In the context of globalization across all spheres, no matter where they were, but where the brand is, where is the "soul" of the car that the customer would

by default remember? So we will continue to focus on "ethnic self-respect", which is the product of the Vietnamese brand

For example:

Paid Youtube/newspaper advertisements for new cars will always intertwine the message of "The strong Vietnamese spirit"

The slogan for this new car would always be associated with The first Motorhome of Vietnam

b Sale Promotion

Vinfast's groundbreaking sales and promotion policies would always accompany customers from the early stages of promotion until the customer has purchased the product

- Exchange old for new, get extra money: Vinfast is the first company in

Vietnam that will buy a used car from another company and then resell it at the same price, even subsidizing new car buyers

+ Applicable to all cars in Vietnam, terms not greater than 7 years: Customers bring used vehicles of any brand to Smart Solution - old vehicle trading company under Vingroup to be priced and purchased

➢ Ensure maximum recall of asset value for customers who are in need of

switching to VinFast vehicles.

➢ Customers do not have to pay any fees for this service

➢ In particular, when a customer trades a used car for this latest product, the firm will donate between VND 50 million and VND 10 million corresponding to the model

➢ Other incentives added to customers include 0% lending interest rate support in the first two years; receive 5 months of special offers upon direct payment In addition, buyers could use vouchers worth 200 million VND from the Vinhomes buying program to buy VinFast cars

- "3 No" price policy: No investment depreciation cost, no financial cost and no

profit

+ Specifically, in the early stages, VinFast would not charge depreciation cost, not financial cost (interest payable on loans to invest in plant construction, working capital, etc.) into product cost, and not charge interest

+ Vingroup also stated it is willing to "give its pocket money" to support a customer for each vehicle sold

- New promotion but not forget old customer: Vinfast - the first car company

in Vietnam to offer gifts to customers even if cars were delivered with the

"Superior Customer Privilege - Pioneer Customer Privilege" program, valued

up to 200 million DONG

+ Old customers can enjoy such privileges as resort vouchers; free parking at Vinhomes, Vincom; offering a 1-year car insurance package and free 3-year car maintenance with a total value of VND 15 million for customers who buy VinFast Motorhome

➢ This is an unprecedented policy for car manufacturers in Vietnam because the gifts are highly valued only by car manufacturers at the time of sale, similar to a method of discounting, encouraging customers to buy cars, or offer them prior to sale in order to find more target customers

c Direct marketing

We will always carefully consider every customer's feedback at the right time

to come up with a new processing plan when at risk