Tài liệu The Internet Marketing Gameplan pptx

So for example, I am involved in the internet marketing niche, I have determined that most marketers do not know where to start or feel overwhelmed by information overload and so I produ

James Molfetas

CompleteInternetMarketingResources.com

Legal Disclaimer

This publication is for informational purposes only While every attempt has been made to verify the information provided in this report, neither the author nor publisher assume any responsibility for errors or omissions The trademarks, screenshots, website links, products and services mentioned in this publication are copyrighted by their respective owners

It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service If legal advice or other expert assistance is required, the services of a competent professional person should be sought

We do not give any kind of guarantee about the accuracy of information provided In no event will the author and/or marketer be liable for any direct, indirect, incidental, consequential or other loss

or damage arising out of the use of the information in this document by any person, regardless of whether or not informed of the possibility of damages in advance

No part of this publication may be reproduced in any manner whatsoever without the written permission of the publisher

Copyright © James Molfetas

All rights reserved

There is no resale rights issued with this

Contents

INTRODUCTION: 9

NEWBIE ISSUES: 9

SO WHAT IS INTERNET MARKETING? 10

HERE ARE THE OBJECTIVES OF THIS BOOK: 11

THIS IS HOW THE COURSE IS STRUCTURED: 11

THE SIX OVERALL CONCEPTS: 11

1 Pick a niche 11

2 Create or source your product 12

3 Create your sales funnel 12

4 Build your website 12

5 Drive traffic to your website 12

6 Seven different online monetization models 12

NOT A ‘GET RICH QUICK’ SCHEME: 13

MODULE 1 – PICK A NICHE: 13

SO, WHAT EXACTLY IS A NICHE? 14

STEP 1 - HOW TO DETERMINE YOUR NICHE: 16

STEP 2 - RESEARCH: 16

STEP 2.1 - KEYWORD RESEARCH: 17

STEP 3 - NOW YOU SIMPLY ASK YOUR CUSTOMERS WHAT THEY WANT: 17

SURVEYS: 18

STEP 4 - GIVE IT TO THEM!: 18

MODULE 2 - PRODUCT CREATION 19

INTRODUCTION: 19

SHOULD YOU CREATE PHYSICAL OR DIGITAL PRODUCTS? 19

LET US NOW LOOK AT SOME PRODUCT FORMATS 20

WRITTEN WORD 20

VIDEO OR DVD 20

NOW LET US TAKE A LOOK AT PRODUCING AUDIO PRODUCTS: 21

LET US NOW LOOK AT SOFTWARE CREATION: 22

LASTLY LET’S TAKE A QUICK LOOK AT APPS: 22

CONTNET CREATION: 22

PUBLIC LABEL RIGHTS OR PLR: 22

PUBLIC DOMAIN INFORMATION IS FREE!: 23

OUTSOURCING: 23

WAYS TO POSITION YOURSELF: 24

EXPERT: 24

FACILITATOR: 24

CO-ORDINATOR: 24

PRICING - ASSENTION LADDER: 24

LET US NOW LOOK AT SOME PRODUCT EXAMPLES: 25

LET US TAKE A CLOSER LOOK AT MEMBERSHIP SITES (CONTINUITY INCOME) 26

AFFILIATE MARKETING 26

MODULE 3 - SALES FUNNEL: 27

INTRODUCTION: 27

THE SQUEEZE PAGE: 27

AUTORESPONDER: 28

THE NEXT THING WE NEED IS A HIGH CONVERTING SALES PAGE: 29

A CLOSER LOOK AT COPYWRITING: 29

GRAPHICS: 30

UPSELLS, DOWNSELLS, CROSS SELLS AND OTO’S: 30

BACKEND SALES: 30

PRODUCT LAUNCHES: 31

RECAP: 31

MODULE 4 – WEBSITE CREATION: 32

CHOOSING WHAT TYPE OF SITE TO CREATE: 33

SINGLE PRODUCT SITE: 33

MEMBERSHIP SITE: 33

AFFILIATE SALE SITE: 33

BLOG: 33

E-COMMERCE SITES: 34

REGISTER A DOMAIN NAME: 34

Registering your Domain Name 34

GET HOSTING 34

NAME SERVERS: 35

A QUICK SUMMARY: 36

DOMAIN NAME ESSENTIALS: 36

1 - It is descriptive of my business 36

2 - The name is as short and memorable as possible 37

3 - It ends in “.com” 37

WHAT TECHNOLOGY TO USE: 37

BLOGGING PLATFORM LIKE WORDPRESS: 37

CONTENT MANAGEMENT SYSTEM (CMS) LIKE JOOMLA: 38

CUSTOM BUILT WEBSITES: 38

SO, WHAT DOES THIS MEAN TO YOU? : 38

STRUCTURE OF A TYPICAL WEBSITE: 39

MERCHANT ACCOUNT: 39

THANK YOU / DOWNLOAD PAGE: 40

OWN SITE OR AMAZON S3: 40

SUMMARY: 41

MODULE 5 – DRIVE TRAFFIC PART 1 OF 3: 41

AN INTRODUCTION TO TRAFFIC: 42

SEARCH ENGINE OPTIMIZATION OR SEO: 42

ON-PAGE SEO: 42

OFF-PAGE SEO FACTORS: 43

CONTENT: 43

TACTICS: 44

ARTICLE MARKETING: 44

ARTICLE SPINNERS: 45

BLOGGING: 45

BUILD YOUR LIST: 45

OPT IN BOX 46

AUTORESPONDERS 46

EMAIL MARKETING: 46

WEB 2.0 SITES AND SOCIAL MEDIA MARKETING: 46

FACEBOOK: 47

TWITTER: 47

YOUTUBE: 48

GOOGLE +: 48

SCRIBD: 49

SQUIDOO: 49

HUBPAGES: 49

SUMMARY: 50

MODULE 5.1 – DRIVE TRAFFIC PART 2 OF 3: 50

COMMENTING ON OTHER PEOPLE’S BLOGS: 50

VIRAL TOOLS: 51

TELL A FRIEND SCRIPTS: 51

VIDEO MARKETING: 51

PODCASTS: 52

PRESS RELEASES: 53

FREE ONLINE CLASSIFIED ADS: 53

PAID REVIEWS: 53

FORUM AND NEWSGROUP COMMENTS: 54

WEB DIRECTORY SUBMISSION: 54

TRAFFIC EXCHANGE: 54

AD SWAPS: 55

WEBINARS AND TELESEMINARS: 55

PUBLISH A NEWSLETTER: 56

SUMMARY: 56

MODULE 5.2 – TRAFFIC PART 3 OF 3 – PAID TRAFFIC, JOINT VENTURES & AFFILIATES: 56

PAID TRAFFIC: 57

PAY PER CLICK – PPC AND CPM: 57

PPV OR PAY PER VIEW: 58

CPA OR COST PER ACTION: 59

BANNER ADS: 59

SOLO ADS: 60

JOINT VENTURE AND AFFILIATES: 61

TRACKING AND CONVERSIONS: 62

SUMMARY: 64

MODULE 6 - MONETIZATION 64

NICHE MARKETING / INFORMATION MARKETING: 65

AFFILIATE MARKETING: 66

CPA 67

BLOGGING: 68

ADSENSE: 69

DOMAIN AND WEBSITE FLIPPING: 70

EBAY AND CRAIGSLIST 71

YAHOO! STORES OR OTHER E-COMMERCE STORES: 72

SUMMARY: 72

MODULE 7 – PUTTING IT ALL TOGETHER: 73

PICK A NICHE: 76

Brainstorm niche ideas: 77

Research: 77

Ask campaign: 77

PRODUCT CREATION: 77

Own or affiliate products?: 77

Product formats: 78

Content creation: 78

SALES FUNNEL: 78

Squeeze page and autoresponder: 78

Sales letter: 79

Create Upsells, Downsells or an OTO: 79

Backend sales: 79

Product launch: 79

WEBSITE CREATION: 80

Set-up: 80

Type of Site: 80

Technology: 80

Squeeze page, autoresponder and sales page: 81

Merchant account: 81

Download page: 81

Deliver the product: 81

TRAFFIC: 81

Tracking and conversions: 83

MONETIZATION: 83

CONCLUSION: 83

IMPORTANT NOTE:

Get the FREE video version of this book at

It is broken down into 10 modules totalling just

over 5-hours of no-fluff content

INTRODUCTION:

Hello, James Molfetas here Thank you so much for your interest in The Internet Marketing

Gameplan I promise that you will not be disappointed In the next few short hours, you are finally

about to discover exactly how the entire internet marketing process works!

Before you commence on this exciting journey, I would like to offer you two quick words of advice that will exponentially improve your learning experience

Firstly, print out the two page flow chart at the back of this book Keep it in front of you at all times

as you follow along in the notes because being able to see the “big picture” as you cover each small component will accelerate your learning experience and your understanding of the material

If you are a more visual person and you have not already done so, feel free to download the FREE video version of this book at www.theimgameplan.com It is broken down into 10 modules totalling

just over 5-hours of no-fluff content Once you have finished either reading this book or watching the videos, you will know more than 95% of all internet marketers which means that you will

probably be able to crush your competition!

I created this course for internet marketing Newbies My definition of newbie has nothing to do with the amount time that you have been trying to make money online If you currently make less than

$1,000 per month online, then this course is specifically designed to help you break the $1,000 per month barrier The hardest thing is to make your first dollar After that, the next milestone is to make $1,000 And if you can make $1,000 then you can make anything because the principals that you need to make $1,000 are the same as the principals to make $100,000!

So the first goal is to get you to make $1 if you have not already done so, and then to make $1,000 per month

NEWBIE ISSUES:

The two most common frustrations that internet marketing Newbies (people earning less than

$1,000 per month) have are:

1 Not knowing where to start building an online business and

2 Total information overload!

This leads to total overwhelm which causes many people to quit the game or they just never get started This is what this book is about I created it to help Newbies who just do not know who to turn to for help or how to turn their current online efforts into a profitable online business

I spent a year studying internet marketing before I got my first site up because I did not know where

to start Once I did start, as soon as I learned about a topic, it would naturally lead me to another topic I would then study this topic, and guess what, it would lead me to another topic It was like trying to complete a giant 3,000 piece jigsaw puzzle but without having the box with the picture of what I was trying to build

This was frustrating for two reasons:

Firstly, I began to think that this process of discovery would never end I came very close to giving

up Fortunately after a year of this, I found that I had learned all of the pieces of the puzzle and more importantly because I now knew what the big picture looked like, I also knew where each piece of this internet marketing jigsaw was supposed to fit

Secondly, I studied stuff that I did not need At least, I did not need it at the time I was just building little segments of the jigsaw puzzle without knowing where they fit into the big picture Had I known this in advance by having knowledge of the overall picture (the cover on the box) then I would have known which things to study at that particular time in my journey as an internet marketer

And this is why I developed this book /course It was borne out of my own personal frustration and

as I discovered when I did some research, this is a major stumbling block for so many Newbies So many people are too overwhelmed by information overload and not knowing where to start, that they never start

SO WHAT IS INTERNET MARKETING?

My definition is: “it is the process of selling (marketing) products and / or services on the internet to make money.”

This whole process can be summarized in 3 steps:

1 Pick a niche whom you want to sell something to

2 Ask them what they want

3 Give it to them - sell them what they want!

So for example, I am involved in the internet marketing niche, I have determined that most

marketers do not know where to start or feel overwhelmed by information overload and so I

produced this course / book

So as you can see this is a simple process, it is just not easy!

Before I give you the structure of the course, I just want to give you a bit of encouragement

You do not need to know everything - There are so many different facets to internet marketing that

you will probably never be an expert at all of them Anyway, technology changes every day! The goal with this book is to give you a good overview of as many elements as I could think of that could potentially be involved in your internet marketing business

You do not have to be a “techie” person – In some ways it is better not to be technically proficient!

I say this because then you will tend to spend a lot of time doing technical things, which you could easily outsource to others This time, I believe, could be better spent in other aspects of your business I started with zero technical skills Today while I am not brilliant, I have come a long way and can help myself BUT I STILL OUTSOURCE ALL TECHNICAL STUFF!

Nothing is complicated – in all of my research, I never came across instances where people said

things were complicated There are resources to find out how to do anything and as already

mentioned, you can just outsource stuff that you feel you cannot do or you simply do not want to

do

HERE ARE THE OBJECTIVES OF THIS BOOK:

The ultimate aim is to build up a framework for you, to show you the big picture I will also show you where all of the smaller components fit into the big picture

We will do this in a logical and systematic way We will do this in bite-size chunks to avoid

overwhelming you Each module / chapter will build on the previous one

At the end I will then take you through the entire process and help you map out a plan that is

appropriate for YOU to launch an online business This will be based on your personality and your available resources (mainly time and money)

The value here is that you spend a little bit of good quality time upfront to determine which type of internet marketing business best suits you You then understand which tools and technologies you need to research and then you do ONLY THAT! If you do not, you could find yourself being a student for too long and not actually making any money

THIS IS HOW THE COURSE IS STRUCTURED:

First I am going to give you a good broad overview of the fundamental concepts This is not really rocket science; the difficulty comes when looking at the various different component parts I have

broken this down into JUST SIX concepts

From this I will further break each overall concept into its smaller individual parts

Then we will get to the detail of each of these groups as this is where the rubber hits the road The

devil is really in the detail I will give you an overview of what each small component consists of

I will show you how it fits into the big picture and then I will suggest appropriate resources should you need more information on any topic

At the end, after we have built up a comprehensive overview of the process of making money online, I will take you through a process to help you formulate your own online business plan that

suits your personality and your personal circumstances

THE SIX OVERALL CONCEPTS:

The course is broken down into these 6 areas and it is done in a specific order:

1 Pick a niche

2 Create or source your product

3 Create your sales funnel

4 Build your website

5 Drive traffic to your website

6 Seven different online monetization models

1 Pick a niche - A niche is just a fancy way of describing a group of people with a particular

interest

Many people have great difficulty with this when they first start If you are a newbie and I ask you right now, what niche will you choose, can you give me an answer?

Also, many internet marketers will be active in multiple niches You probably also have a lot more marketable skills than you realise

2 Create or source your product - Each niche is different and so it will require different products These products could be physical products or virtual downloadable products I will give you a far more detailed product creation session later but for now just know that there are MANY more possibilities than you can imagine

3 Create your sales funnel – This may be one of the most important things you learn in this course So many Newbies just have no inkling about this because the gurus seldom talk about it Basically, this is designing your entire business model before you build your website Your success as

an internet marketer depends on how you build your sales funnel

4 Build your website – By the time you have chosen your niche and the type of product you will sell and after you have mapped out your sales funnel, you will then know which type of website to build You will build different types of sites for different business models Website creation will need to take the technical details of the business into account For example, you will need to find a way to collect the money from your customers before you deliver their goods or you may need a shopping cart depending on your business model

This section also covers the basics of how to register domains and purchase hosting

5 Drive traffic to your website - Once you have your product set up on your website which is integrated with your merchant account, you then need to tell the world that you exist All of your efforts will be wasted if nobody knows about or ever visits your site

By far the vast majority internet marketing products focus on this area This is effectively the

“marketing” part of “internet marketing” There are basically 2 ways to get people to your site This involves spending TIME, MONEY OR BOTH

We will look at free traffic, paid traffic and how to get traffic using joint ventures and affiliates We will also look at how best to convert this traffic into paying customers by constantly tracking our conversions and tweaking our sales funnel to maximise our conversions

6 Seven different online monetization models - To qualify for my listing, it has to be a

BUSINESS and not a job A job is where you trade your time for money, such as writing articles for people and charging for it A job will not get you the internet marketing lifestyle that we all desire You need to be able to make money when you are not there Typically, you put in the work up front, for which you do not immediately get paid but if you do it right, you only have to do it once and get paid forever! That my friends, is the Holy Grail

At the end we will build your own personalised online business plan together

You will probably have noticed that the stuff you probably wanted first, the seven online business models, is the last thing I discuss There is a very good reason for this and I urge you not to skip ahead Complete the modules in the order that I have presented them to you Once you have

completed the entire book, you will realise that NO MATTER WHICH MONETIZATION MODEL YOU CHOOSE, everything that you learn in this course will be relevant to any of the models It will all just

fall into place

NOT A ‘GET RICH QUICK’ SCHEME:

I have to warn you from the outset that this is not a get rich quick scheme even though some people are lucky I want you to understand that while the rewards are great, you will have to work for it however

So you really need two things:

1 The willingness to put in the required work (or outsource it!) and

2 The willingness to learn the business (reading this book is your first step)

Generally as you get better at the business and it becomes more established, you can then work less and earn more but this is usually not so when you start

I do think that having some money to start will definitely help but it is not essential You could really start with as little as $100, or less if you really had to

As I introduce you to the different concepts, I will recommend many tools that you will need or find useful Some will be free and some you will have to pay for if you choose to use them Many tools are just “nice to have” but there are a few ABSOLUTELY ESSENTIAL TOOLS that you will need I will tell you which ones you REALLY NEED

I warn you now that you can spend an absolute fortune on internet marketing products While I have no real problem with this because I have spent my fair share on them, I will try to help you spend your money wisely I will consequently recommend many free tools that you can use,

especially early on in your career I will also provide you with many resources As you become more experienced you will know if you need to invest in any particular area

MODULE 1 – PICK A NICHE:

We are going to get the ball rolling by learning all about how to pick your niche This is the first of the six steps that you need to master in order to make money online

This module has 3 components:

1) The first thing is “How to determine a niche”

This is the first step where you need to brainstorm ideas for a niche that you want to build a

business around

2) The next step is “Keyword research”

Now you need to research the ideas that you brainstormed to determine whether there is a high probability of being able to make money out of the niche that you have chosen

3) Lastly you conduct an “Ask Campaign”

You do this in order to develop products that your market WANTS The best thing to do is to simply ask your customers what they want and then when they tell you, you simply create the products that meet all their ‘wants” Then sell it to them!

Now let us take a look at these factors in a lot more detail

SO, WHAT EXACTLY IS A NICHE?

If you want to make money online, you must have something to sell It could be a product or a service The first thing you have to do is determine which NICHE you are going to sell your products

or services to Picking a niche is the starting point of successful internet marketing

By definition, a niche is a segment of a larger market

More specifically, it is a FOCUSSED, TARGETABLE portion of a market A niche is just a fancy way of describing a group of people with a particular interest For example chess players, gardeners, rose gardeners, raw food dieters, golfers, internet marketers and the list just goes on and on

These people are a tightly knit group of people with a specific NEED or WANT If you know more than anyone else about your niche and you can satisfy their wants or needs, then they will be

prepared to pay you for this and you have the basis for a profitable online business

In many ways, the process of finding a niche is the most difficult part of the process of starting your online business If you get it wrong you will spend many wasted hours pouring yourself into

products that do not sell

This is perhaps best illustrated by an example:

Let us tie this to the idea of information products I am currently involved in internet marketing and

am quite PASSIONATE about it I have read a lot about the topic, own many programs developed by many of the industry “gurus” and have many software tools that help me with my business So I have a niche interest called “internet marketing”

Now internet marketing is a VERY BROAD TOPIC (OR NICHE) You are consuming this material right now because perhaps you are staring out and you do not really know where to begin You may have started off searching for the term “make money online” or “internet marketing” You probably got millions of results

(At the time I did it I got 161 million results for “internet marketing”) So if I were choosing such a broad niche, I would be competing in an almost impossible market because of the remote chance of someone finding my product

So after reading a bit you probably realised that you were getting nowhere and you may have refined your search to “how to start making money online” or “internet marketing for Newbies” You will have noticed that you still got millions of results but FAR FEWER THAN THE BROAD SEARCH FOR “INTERNET MARKETING”

(I got 3 million at the time I did the search for “internet marketing for Newbies”)

So what has happened here? I took the main niche of “internet marketing” and I decided to focus

on a smaller subset of this niche being “internet marketing for Newbies” This is probably why you found this course I doubt that you would have found me if I was advertising the broad niche of

Ok, I think that I have made the point

In summary, the idea of niche marketing is to identify a group of people who have a common

interest (with a NEED OR WANT) and then market a product that will be of particular interest and relevance to this group

Often times, the smaller AND THUS MORE TARGETED the niche group you are catering for, the greater the profit potential! This is generally because the more targeted you make your niche, the more specialised the products or knowledge required in this niche This will mean that people will

be prepared to pay more for these products or information

So for example you may broadly know what PPC is but in order for you to actually make money from

it, you will have to study it quite comprehensively and there are far fewer people who are true experts on the topic Their knowledge is thus not as freely available as other topics may be and so they can charge a lot of money for this specialised knowledge

STEP 1 - HOW TO DETERMINE YOUR NICHE:

Now that you know what a niche is and what the goal of choosing a successful niche is, you will want

to look at your own personal expertise as a starting point to brainstorm different potential niches to create a business around

Generally it is preferable to pick a niche that you are knowledgeable about at the very least The best niche is one which you are passionate about This will become important when you have to continually create new content It is much easier doing something that you love

That said, while it is preferable to love your topic and know a bit about it, it is not essential! If you read 3-5 books on a topic, you will effectively be “an expert”

There are many checklists and ideas that you can follow to brainstorm your interests You can use the one included in this course to help you to brainstorm niche ideas

STEP 2 - RESEARCH:

Once you have a number of potential topics, you need to narrow down your selection to find the

niche that is best suited to you This is where you need to start doing some research

You then need to research if there really is a market for your chosen niche This is where Google comes into play The key is to determine how popular a topic is

Contrary to what seems logical, often the more competitors in a niche the better! This is because it proves that there is a demand in the niche and hence money

Your job is to establish how profitable the potential niche is by the number of people interested in it You will then determine how many competitors there are and what types of products they are selling and of course how much they are charging Then you want to determine whether you can make a better product that your customers will be prepared to buy from you

Of course on very rare occasions you may be able to find a great niche with little or no competition This is jackpot time baby! While this does not happen often because of the maturity of internet marketing, it does happen

Now it is time to do keyword research

STEP 2.1 - KEYWORD RESEARCH:

You are going to hear a lot about keyword research It is the cornerstone of all internet marketing For example, let us say that you are looking for information on “low carb diets” Most people would just go to Google and type in “low carb diets” and Google would return millions of results

The three words that you type in (low carb diets) are what are known as keywords Keywords can be single words or a phrase like this consisting of 3 or more words This is what makes the whole internet world go round

Now what if there were only a few thousand search results returned by Google for this keyword phrase? Well, it would probably mean that there is not enough demand in the market for this product

Google has a free key word tool that you can find by just typing in “Google keyword tool” into the search engines Or you can click here for the Free Google Keyword Tool

This tool will tell you how many times a month people search for any given keyword

It will also make suggestions to you for other keywords that are related to your search and how many times a month that key word is searched for So “Atkins” or “Atkins diet” or “high protein diet” are related keywords that you need to look at

Becoming good at keyword research is absolutely critical to all internet marketers There are many specialist keyword tools on the market that perform different functions than what we have looked at here These are normally paid tools but can often be useful However the free Google tool is

generally sufficient for most applications The paid tools automate many manual processes that you would have to perform with the Google tool and this is often where their value lies because in most instances they use the Google search engine to get their raw keyword data

Keywords have many uses such as giving an indication of the potential demand of the product It also helps us to determine which keywords to target for a pay per click campaign or to help us optimise our websites so that we can be found in Google when someone types in “low carb diet” This is known as Search Engine Optimization of SEO for short That is a whole topic on its own and will be covered in a later book

STEP 3 - NOW YOU SIMPLY ASK YOUR CUSTOMERS WHAT THEY WANT:

Once you have chosen your niche, you need to determine what products your target market will actually pay for So many people develop products that they thought were great and then nobody buys them

Here is one of the most important things I will tell you in this course so listen carefully! PEOPLE BUY WHAT THEY WANT AND NOT NECESSARILY WHAT THEY NEED!

Especially if you are developing your own information product, you do not want to waste time and

money doing so if nobody is going to buy it

The easiest way to ensure the success of your product is to ask people what they want You are trying to find out what their biggest frustrations, fears and problems are If you can produce a product that solves a problem, you have a winner on your hands What better way to create a product than by getting people to tell you what their biggest fears, frustrations and problems are There are many ways to do this You can do it by researching what people are saying by reading things like blogs, newsletters and forums This is often a very good way to find out what people are talking about even though it can be a bit time consuming

SURVEYS:

A great way to find out what people want is simply to ask them

There are numerous online survey sites which will allow you to set up an online survey with as many questions as you like You then just need to drive people to the survey and ask them what they want

Normally you would do so with the promise of something free for the time they took to fill out the survey When I launched my garage sale blueprint product, I asked people what they wanted me to cover in my course In return I gave a free copy of the course to the people who participated in my survey once it was complete

There are some very good paid survey options out there but there are also several free options I did

a small pay per click (PPC) campaign on Google where I paid for the traffic when I recently launched one of my products called Garage Sale Blueprint It was however a small price to pay because it gave

me a chance to assess the size of my market and what they wanted So if my results were terrible, I would have known upfront that the product would probably not sell and thus I should forget the idea at that point before I spent any more time and money developing the product If it got a poor response, I would have only been out of pocket by a few bucks and I may have had a dented ego for

a few days!

If you have a subscriber list or a blog, you can use these resources to do your survey It is often a good idea to survey your existing customers regularly to ensure you keep giving them world class service

It will also give you new ideas for products that you can develop for them!

STEP 4 - GIVE IT TO THEM!:

Once your research is complete and you have a high demand product, you simply create your

product and cover all the items that your customers asked for when you did your survey

A good trick is to use this survey information to write your sales letter before your create your product! You simply use all the points that your customers mentioned in your sales letter and make sure you cover all the important points, and then you build your product to agree to the sales letter And you are done!

You do not have to sell your own product There may be products available that you can simply sell as an affiliate (we will talk more about this later)

re-MODULE 2 - PRODUCT CREATION

Now we are going to look how to use all of this information we acquired from the first two modules

to create the actual product for our customers

There are 4 parts to this module:

1 First we will look at creating our own product

2 There are 5 different types of information products that we can create They are eBooks, Videos, Audios, software and apps

3 We will then look at how to price our products

4 Then we discover how to easily create the content for your products

We look at how to get free or cheap content that we can use as the basis of our products and we even look at outsourcing the product creation process to someone else

Lastly we look at an alternative to creating our own products We can actually sell products that

other people have created as an affiliate

INTRODUCTION:

Creating products to sell is one of the biggest reasons that people never really get started in this business People are intimidated by the mere thought of having to create a product because they do not know what content to create a product on or how to do it

There are fortunately many solutions to this problem The good news is that it is easier than you many think In fact you do not even need to create your own product You can sell other people’s products and earn a commission on every sale This is called affiliate marketing

I bet you that there are more different types of information products than you thought possible! I want to introduce you to a number of possibilities just to get your mind thinking in the right

direction

SHOULD YOU CREATE PHYSICAL OR DIGITAL PRODUCTS?

For almost all of the products that I am going to talk about now, you can either deliver the product digitally or you can have a physical product made which you will need to ship to your customer Each of these options obviously has its advantages and disadvantages Sometimes you could also do

a combination of the two

In most cases I think that the benefits of digital products trump physical products Some people prefer physical products such as books because they are used to it However with technology advancing as much as it has with things like the Apple IPod for audio products and the Kindle for

books, consumers are becoming far more used to digital products

Physical products are also far more labour intensive than digital products They need to be

manufactured, stored and physically shipped This takes up more TIME and MONEY to deliver this to people

The great advantage that digital products have over physical products is that you can deliver it to your customers instantly People love this No, people nowadays EXPECT this If you are looking to solve a problem at 3a.m and you find the perfect product, if you can get immediate access, you will even be happy to pay a premium Digital products cost nothing to produce once the product is created and almost nothing to ship, just a bit of bandwidth

Having built an overwhelming case for digital products, physical products do have their place We will look at some examples later

LET US NOW LOOK AT SOME PRODUCT FORMATS

Essentially, there are a number of different forms that your products can take We will first look at

the formats and then we will brainstorm examples of the different formats

After creating your masterpiece in a word processor such as Microsoft® Word™, there are many programs that are available to simply convert that document into a PDF at the click of a button These programs are free

This is important because people cannot easily edit a PDF like they can a Microsoft Word document Most free programs will not allow adequate protection of the document, which means that people could convert the PDF to some other format and edit it that way There are commercial programs

such as Adobe® that will allow you to protect your content

VIDEO OR DVD

For many years, the written word reigned supreme However in recent times, video products have made the greatest impact All of today’s top marketers produce video products This is because customers would much prefer to watch an hour long video than spend a day reading the PDF

It is also much easier to show your customers step-by-step what you are trying to teach them

Videos also have the highest perceived value You can often sell a video version of the PDF for 10 times more

Again you can ship a physical product or just let customers download the video and watch it

instantly Another option is to allow customers to “stream” the video feed without them having to download the product This will allow you to protect the video content if you feel this is necessary Obviously they will have to be online while they watch your video

Producing videos is actually much easier than you may think With the advent of high definition, relatively inexpensive video cameras can produce amazing video quality In the world of information marketing, you do not need to create “studio perfect” videos

People appreciate raw and real because they associate more with “real people” Many marketers will often leave mistakes that they made in their videos just to show their customers their human

fallibility

Almost every successful internet marketer today produces screen capture videos There is fantastic software available that allows you to record everything that you see and hear on your computer screen The most popular form that this takes is creating a PowerPoint presentation and then

recording the screen while recoding the audio and then producing a video For internet marketing applications, one can show customers exactly how one performs certain functions Very powerful stuff!

If you are going to create videos you really should consider investing in commercial screen capture software Techsmith produces the premier product called Camtasia, which is available for PC and Mac The videos that you are can download for free with this book were produced using Camtasia You can download the videos here: www.CompleteInternetMarketingResources.com/TIMGP

Mac users often prefer a program called Screenflow because they say that it works better for the Mac than Camtasia

If you are going to be a successful internet marketer, you WILL NEED TO PRODUCE VIDEOS These two products are the gold standard and you really should think of them as a business expense Buy them once and use them forever If you use a PC, get Camtasia and if you use a Mac get Screenflow Note, there are certain free programs that will allow you to create basic videos such as Windows® Live Moviemaker, Cam Studio and Jing These are ok to start with but if you are serious about internet marketing, you should invest in the commercial programs

NOW LET US TAKE A LOOK AT PRODUCING AUDIO PRODUCTS:

Audio is still a very popular choice because people can consume the product while doing other things so it does not cost them any extra time I have listened to countless information products on

my IPod while I was driving or at gym

The mp3 player is now a household necessity Apple has helped develop this market with their IPod but there are many other mp3 players out there

There are many ways to record audio You can either purchase audio software or utilise online services that will allow you to phone in to their system and record your message They will then create the MP3s for you and then email it you Easy as that!

When using Camtasia or Screenflow, you can also rip the audio from any video that you produce at the touch of a button to create instant MP3’s This suddenly gives you two products when you make

a video!

LET US NOW LOOK AT SOFTWARE CREATION:

This can again take two forms Most software is simply downloaded directly nowadays but in rare circumstances you can still get it on a disc This is not the two forms of software product that I am referring to though

You can either sell the software outright where the customer pays a once-off fee and then owns the software and can use it forever without having to pay again or you could get customers to pay annual license fees or better yet monthly fees

In this case the software is often online software so the customer does not have to download it to their desktop They can log into the software from any computer with internet access anywhere in the world

For example, if you buy Microsoft office, you only pay once and then you can use it over and over You would only ever have to pay again if you decide to upgrade to a later version If you chose not

to upgrade, you would never have to pay again

I pay an annual license fee for my accounting system Each year they invoice me, I pay them and they send me a new license key to unlock the program for another year

The best examples of monthly billing are for recurring services You pay monthly web hosting fees for example I also pay a monthly fee to Aweber for my auto responder

LASTLY LET’S TAKE A QUICK LOOK AT APPS:

Another popular product nowadays is the lowly “app” Millions of apps get sold every month now for cell phones, IPads and other tablets If you can dream it, someone has (or will) create an app for it! Make sure that you are the one who creates the app to fill an important need

This is a great example of when to outsource product creation to a skilled programmer We are going to look at outsourcing in a little while

CONTENT CREATION:

One of the biggest challenges for internet marketers is how to get their content They are looking for ideas and for the actual content which they will package at the end of the day Clearly if you want to succeed as a top internet marketer, you will need to have original content that is in demand Let us look at some useful places to get content

PUBLIC LABEL RIGHTS OR PLR:

There is a very popular concept on the internet today called Private Label rights or PLR This is a very broad term and encompasses quite a lot In a nutshell what it means is that people produce

products in a niche and then they sell those products to others with the right for those other people

to do various things with that product

Most often, people will have the right to sell that same product to others over and over because they now become the product owner If one can just sell the product exactly as it is, this is known as the “Resale Right” If one is allowed to also sell their customers the right to sell the product to someone else, this is known as a “Master resell right”

The best form is a pure private label product This will often give the buyer the right to alter the product in any way they see fit They can rewrite it, claim authorship of it, change the sales letter and graphics etc Many new products are spawned from using a PLR product as a base and then improving on it

There are many PLR sites on the net that charge a monthly fee for the right to access and download

as much product as one wants while one pays ones subscription fee This product is often used as content for products, articles and websites You can also buy individual products for a very small fee

if you do not want to join a membership site

Many Newbies often start with PLR products because for a relatively low investment, one can have a ready-made supply of products to sell

PUBLIC DOMAIN INFORMATION IS FREE!:

Another place to get content that you can rework is known as public domain content Public domain refers to early literary works where the author’s rights have expired You can treat this information like PLR information and put your name on the book

Most of these books have excellent content, especially for “evergreen” topics You may however just have to modernise the content One example of this that most people know is the book “Think and grow rich” by Napoleon Hill Many people have sold this book as is Others have created entire home study courses around the material in the book

In the US, all works created before 1923 are now in the public domain, while many other works published later will also be in the public domain

Public domain also includes other creative works such as movies, music, books, manuals,

photographs, posters, software and more

OUTSOURCING:

Your internet business lends itself perfectly to the wonderful world of outsourcing Outsourcing simply means getting other people with more skills than you in a particular area to do what you

cannot do or choose not to do or where the tasks are just not economically feasible for you to do

This is particularly useful for people who live in developed first world countries This is because resources in those countries, such as the US, are relatively expensive The trick is then to outsource internet related tasks (which can include product development) to people in countries where the

general standard of living is lower and where people are used to getting paid less This does not

mean that the quality of the work is poor; it just means that it is cheaper

Prime countries for outsourcing include India, Pakistan and the Philippines

There are a few well known internet sites which control this whole process so that you know that your work is guaranteed and the person doing the work knows that they will get paid so it is really very easy to outsource your requirements

Every successful internet marketer outsources something; some even outsource their entire

business

However, outsourcing is a skill in its own right that does take some application to perfect It is a vital skill which will be well worth the time to learn

WAYS TO POSITION YOURSELF:

There are a few ways to position yourself when creating original content

association because every time an expert comes up, YOUR NAME gets mentioned

CO-ORDINATOR:

You can take the facilitator role a bit further This is where you get different experts in your niche to contribute small bits of their expertise and then you combine it all into a product For example you could get 10 different experts in your niche to each contribute one chapter of what you publish as a 10-chapter book

Generally everyone will feel comfortable within at least one of these categories So there really should be no excuse for not producing good content and products You will also generally be able to produce the types of products that you feel comfortable with For example if you do not feel

comfortable on video, you can produce audio products or get someone else to do the voiceovers for you

PRICING - ASSENTION LADDER:

I want to discuss a concept that I got from Russell Brunson called the assention ladder

In the world of internet marketing, the different types of products have different perceived values

As you change the format of the product, the perceived value (and hence what you can charge) increases

Typically the written word would have the lowest value An eBook on a topic may sell for say $9.99

If one then makes an audio recording of the eBook, it may now sell for say $27 to $47

If one then creates a video (even a screen capture video we spoke of earlier), this product may now sell for say $97

What if you were to hold a live event? Now you may be able to charge say $297 to $999 for your product

The next step could be small mastermind groups that you train together It is not unusual for the

top marketers to charge $10k-$20k a year for this

Next is one on one coaching

Lastly, right at the top is where you simply do whatever the client needs for them They do not have

to learn it as you just do it

In general, the closer one gets to the “guru”, the more one has to pay for the privilege So while we speak of internet marketing, this does not mean that product fulfilment will only be in the form of digital or physical products The internet will often act as the base for building your reputation You can then cash in offline by consulting or performing “done for you” services for your client

A great way to create products would be by starting higher up this ascension ladder that I just told you about and then working your way back down Start with a live event This is the only bit that you have to do You can now outsource the rest Get someone to video the event for you and now you have a video product You can then rip the audio for an MP3 and then transcribe the content to create a pdf You can then mix and match these in any way you please to create many products from just one live event!

LET US NOW LOOK AT SOME PRODUCT EXAMPLES:

Here is a list of possible products that one can create:

• Books & eBooks

• Multimedia – i.e a combination of formats

• Home study kits

• Special reports

• PLR and public domain products

• Membership sites and continuity programs

LET US TAKE A CLOSER LOOK AT MEMBERSHIP SITES (CONTINUITY

INCOME)

The best form of online business is when you can bill your customers month after month

If you create a product that your customers want and you continually update it with relevant and

useful content, you will have the makings of a great business

There are many different formats and variations of memberships that one can sell There are open ended memberships which go on until customers cancel and there are memberships with a fixed

term

This is such a broad topic and really has many facets ranging from the concept to the content to the technical side of the software required to manage everything on autopilot However, virtually all of the successful internet marketers today have some sort of membership site or continuity program

AFFILIATE MARKETING

Affiliate marketing is a huge topic on its own but I think that it is appropriate to include it here in the product development section We take a much more detailed look at it in the traffic and

monetization videos later in the course

Affiliates sell other peoples products for a commission By now the lights should be going on

because you can make a good living on the internet marketing other people’s products, which

means that you never actually have to produce a product of your own!

You can start earning money immediately! Now I am not suggesting that you follow this route but it certainly is an option There are some very wealthy “super affiliates” who make an excellent

income However, most successful marketers sell their own stuff In fact they sell their own stuff and act as affiliates for others

The only way that these huge figure profit launches that you hear of are possible is by many people selling your products Even if you give away 50%, you will still make more money by having 3 or

more affiliates selling your product than you could produce on your own

The way it works is that you include a piece of code on your website, in your ads or emails that attract your customers When they click on your link, they are then taken to the vendors purchase

page The code is then identified as belonging to you and you get credit for the sale The biggest online digital marketplace is called ClickBank Go and visit www.clickbank.com to get an idea of the type of products that get sold in your industry

MODULE 3 - SALES FUNNEL:

We are now going to look at building a profitable sales funnel

This is the third major concept that you need to know about to make money online

Let us take a look at an overview of the whole process:

1 The first thing we do is create a squeeze page for our site to collect our visitors e-mail addresses so that we can email them content and product offerings We will also need an autoresponder to collect and organise all of our lists

2 We then need to write a compelling sales letter, which means we need to understand basic copywriting and graphics requirements for our site

3 We then look at ways to make additional money off our existing customers with Upsells, downsells and cross sells as well as one-time offers

4 We also plan our entire business upfront so that we can continue to make money from our customers in the future

5 Lastly we look at how to launch our product to the market when it is ready

INTRODUCTION:

Understanding how the internet marketing sales funnel works is one of the most important skills you can learn Most Newbies do not know about this because most gurus do not teach it, at least they

do not teach it to Newbies

Understanding the sales funnel is absolutely critical because it will be the basis of your entire

business plan If you do not understand or implement many of the key strategies of a successful sales funnel, you will make substantially less profit than you should

THE SQUEEZE PAGE:

All successful marketers use a “Squeeze Page” A squeeze page is an internet marketing term used for a page that tries to “squeeze” your visitors email address out of them A squeeze page is also known as an opt-in page or lead capture page

As every successful internet marketer will tell you, “the money is in the list!” This is because most people do not buy anything from you the first time they come to your website It usually takes up to

12 visits or interaction with you before they trust you enough to buy from you So it does not help

to just throw up a web page and then try to sell something to your visitor the first time they arrive at your site, because statistically (normally only 1%) they are not going to buy!

This is why the most important thing you can do is GET THEIR EMAIL ADDRESS! This way you can

continue to engage with them via email while you build trust and slowly encourage them to buy from you Ideally you want this to be the first page that visitors land on when they arrive at your site Squeeze Pages are generally very short with only 4 main pieces of information on them:

• Attention pulling headline

• Brief description and or graphic of the product

• A call to action and

• An opt-in box where your visitors can enter in their email address

The reason there is no other information is so that visitors are not distracted in any way because you are leading them to perform you desired outcome which is to get their email address

Now the question arises, how do we get the visitor to give us their email address?

You will generally use “an ethical bribe” to get users to give you their contact details This means that you will offer your visitors something of value FOR FREE in exchange for their e-mail address You should try to give away something that relates to your business or the offer which you are about

to make or something that solves a burning problem for your customers You could give away eBooks, videos, audios, reports, software checklists…anything of VALUE!

AUTORESPONDER:

When your customer’s type their email address into your opt-in box (mostly from your squeeze page) the details have to be captured somewhere so that you can store them logically and easily utilize them in future Enter one of the best inventions of the internet marketing world, THE

AUTORESPONDER!

This service captures the details that your visitors type into the squeeze page, typically a first name and an email address The auto responder service then stores these names for each different list that you create You can then, at any time you like, send out e-mail messages to your entire list

So typically as soon as they opt into your list by filling in their details in your squeeze page, the auto responder service will then send out a welcome or thank you message to your visitor thanking them for opting into the list and giving them a link to the free download that you promised The beauty of

an auto responder is that you can set up a series of messages once, and this same series of messages will go out to everyone who opts into your list in the same order and at the same time intervals that you choose You do the work of setting up your series of emails only once and from then on the process is automated so you never have to worry about it again

Autoresponders can be used to send out any number of emails at a time to your list The email messages can be personalised for each of your clients This increases trust and encourages return visits to your website Each email message sent to your customers presents you with an additional opportunity to sell them something – either your own product or an affiliate product

THE NEXT THING WE NEED IS A HIGH CONVERTING SALES PAGE:

The sales page only has one function and that is to sell your product There are no other distractions

or links on the sales page Of course you want to have a good appealing sales page with eye catching graphics and emotive copy in order to entice your customers to buy your product

The typical sales page follows a tried and tested formula and is made up of a number of core

components This means that if you know what they are and what order they need to appear in, 90% of your sales letter construction will already be taken care of!

Sales letters can be in a number of different formats They could be short (2 pages or so) or long 50pages) They could also consist of only video In fact sales videos seem to be more popular in the internet marketing niche at the moment than written sales letters

(5-A CLOSER LOOK (5-AT COPYWRITING:

A well-crafted sales page can sell even a poor product I am not suggesting that you do, I am just pointing out that good copy may be one of the most important, if not THE most important skill that you can learn Often the best written sales copy sells the most products

You can either hire someone to write the copy for you or you can write it yourself Outsourcing this can be very costly If you have a fantastic product that stands to make a fortune, then by all means consider this option as long as you can afford it Copywriting services can run anywhere from $500

to $20,000 and more per sales letter! I am sure that you can see that this is a very useful skill worth acquiring

For the most part, good internet marketing sales letters are very formulistic What I mean by this is that they have a number of key elements and they generally appear in the same order ALL good sales letters have the same elements If you just go to www.clickbank.com, which is the largest digital marketplace on the web, you can click on any ad to see a sales letter I suggest that you study the internet marketing niche (even if this is not your niche) because they understand the process better than anyone else

Some of the components of a successful sales page, in the order in which they generally appear, are:

• Headline

• Sub-headline

• Introduction which usually states the problem that your product will ultimately solve

• Establish your credibility

• Proof that the product works – normally through testimonials

• Features and benefits of your product

• Build up the value of your product in the user’s mind- normally through additional bonuses

of high perceived value

• A call to action

• Money back guarantee

• PS – usually ends the sales letter which is a final push to your customers as to why they should buy your product NOW!

UP-SELLS, DOWN-SELLS, CROSS SELLS AND OTO’S:

Getting new customers is up to 10 times more difficult than making more money out of your existing customers A great way of making more money from your existing customers is by offering them Upsells or downsells or one time offers

This strategy essentially offers them additional products once they have already purchased your product offering but before they finalise their transaction The reason this works so well is because the customer is already in a peak buying state Once you get the customer to make the decision to buy from you, they will often be happy to spend more money with you as long as you offer them good value

McDonalds’ classic line “would you like fries with that” is the best known example of an Upsell You have already bought the burger, they now try and sell you fries as well Because fries COMPLIMENT your burger on many occasions you will be happy to buy the fries as well The same principals apply

to online selling

One of the best forms of Upsells is known as an OTO or One Time Offer

As the name suggests, you customers only see this offer once ever, and that is at the time of the original purchase What makes this compelling is that it is usually of such a high PERCEIVED value to your customers that they can’t help themselves but buy the offer There is also a sense of urgency built in because once they click off the page, they will never again have the offer available to them

If they refuse your Upsell or OTO, which will often be as a result of price rather than product, you can then offer them a down sell which is a cheaper version of the Upsell or OTO For example if you Upsell as an additional 30 videos for $97, your down sell could be 10 Videos for $47 instead

A cross sell would follow the same pattern as Upsells and downsells, the only difference is that the product may not be directly related to the primary product but the principals are the same For example if I am selling a product on how to do article marketing I could offer a product on how to make money on eBay as cross sell

BACKEND SALES:

It is much easier to sell more to your existing customers than it is to try and find new customers To really make a lot of money as an internet marketer, you must have a good backend sales system What is a backend sales system? This simply refers to the process that you follow once you have acquired a customer and made a sale to them for the first time Once they have bought something from you and you have established a bond with them, they are very likely to buy from you again in the future How you tap into this phenomenon is with your backend system You need to ensure that your business plan accommodates a back end sales plan and sales funnel I think from this you can see that it is better to be in a niche where you can sell multiple products to your customers rather than only sale

You can sell your existing customers more of your own products or you can sell them affiliate

products

It generally costs a lot of money to acquire a new customer, especially if you use paid advertising methods to do it If you know the lifetime value of your customer (the amount that your average customer will spend with you over their lifetime), you can actually afford to make a loss on your first sale because you know you will make it up on the back end

This knowledge will allow you to spend more than your competitors on advertising or pay your affiliates more This will obviously lead to more customers

PRODUCT LAUNCHES:

Hundreds of products get “launched” online every day Many of them do not make any money

In order to make the most out of launching your product and to ensure that you continue the

momentum of the product launch to build your business, you need to plan and prepare properly for you launch

It is important to let people know when you will be launching a new product You need to give yourself enough time and you need to give your affiliates time for a proper launch There are a few key steps which you need to do and these all take time, but the preparation time will be worthwhile For a large launch you will need to enlist the help of others, especially if you do not have a list of your own All of the huge successful product launches that you have heard about have only been possible because many people have promoted the item to their list Joint ventures and affiliates are

a vital piece of this puzzle

You also have to test your entire sales process as you intend it to be carried out on the day You do not want your server crashing because it is overloaded or for there to be problems with your

product downloads

RECAP:

This is the end of module 4 Let’s have a quick recap of the important things we learnt today:

• Your biggest take-away from this section should be the importance of the sales funnel Understand that the money is in the list because you have a chance to build trust and a long

term relationship with your customers This will increase their lifetime value to you because you have their permission to constantly communicate with them and offer them products that will help them

• In order to build a list we learned that we should create a squeeze page and use an

autoresponder to automate the process rather than sending customers directly to our sales page, where statistically we have a very small chance of them buying anything from us

• We learned about the different elements of a sales letter which should have put your mind

at ease because creating a sales letter is actually a lot easier than you may have thought at first because of its formulistic nature

• We then learned how to maximise our sales from our existing customers by using Upsells, downsells and OTO’s

• We also learned why it is important to create a long term and sustainable backend for your business and

• Lastly we took a quick look at the importance of planning a product launch

MODULE 4 – WEBSITE CREATION:

We have already looked at how to pick a profitable niche and how to create or source profitable products that your customers will love Now that we have determined the structure of our sales funnel, it is time to learn how to build our website

Let us take a quick overview of what we are going to cover in this module We will break this section down into four different parts:

1 First we are going to look at the different types of websites that you may need depending on the business model that you choose These include single product sites, membership sites, affiliate sites, blogs and a full ecommerce site

2 Then we are going to look at the basics of setting up your website including hosting and registering your domain This is where I explain the whole process in easy to understand language

3 Then we will look at the technology which is not nearly as scary as most people think I will also show you the easiest solution that will handle 99% of your problems We will look at blogging, content management systems and custom built solutions

4 Lastly we will look at the components of a typical information marketing website selling a single product This will cover all of the fundamentals that you need to know as most websites will have at least these basic components

We have already covered squeeze pages and autoresponders in the sales funnel section We are now going to look at how to get paid and also how to deliver the product to our customers once we have been paid

CHOOSING WHAT TYPE OF SITE TO CREATE:

SINGLE PRODUCT SITE:

A single product site is by far the simplest of all the site types, and normally contains only a few pages We will take a detailed look at this type of site at the end of this module

The whole sales funnel is set up to sell a single product

MEMBERSHIP SITE:

Membership Sites allow you to sell products or services in a special password protected area which

is accessible only to members

As long as the member pays their membership fee, access is granted to this special website or website area

Different Membership Plans can also be offered to your members These sites require sophisticated software to manage your members and the different membership levels (plans), and provide access

to the right areas of your site to the right members Software can also be set up to drip feed content

to your members at the exact time that you want them to access it

Other than the special membership software that you simply install on your site, the rest of the operations will work the same as described above

AFFILIATE SALE SITE:

An Affiliate Sales Site is a site where one markets other people’s products You first drive traffic to your affiliate site and you “pre-sell” them on the product that you are promoting This is so that they are already motivated to buy once they land on the vendor’s sales page You then send people from your affiliate site to the product owner’s sales page When your customers buy the product that you recommended to them, you earn a commission

This can be in the form of a review sites, Comparison sites or a Recommendation Site

This is also a very simple site and can often be just a few pages consisting of text and a few images

As you are not actually selling your own product, only pre-selling your customer on someone else’s product, you do not have to worry about things like merchant accounts and download pages

Wordpress is the ideal platform to use for such a site

Dedicated software is required to manage the product, categories, discounts etc

E-Commerce sites also require shopping carts/baskets to allow multiple products to be sold in the same transaction Shopping cart software can either be purchased outright or rented on a monthly basis

REGISTER A DOMAIN NAME:

The first thing you need to do is register a domain name

A Domain Name is the name of your business on the Web A Domain Name can be any combination

of Letters or numbers, and can be up to 63 characters long

For example, one of my websites has the domain name of www.garagesaleblueprint.com This is effectively the name of my business, just like Wal-Mart is the name of the large US retail giant This

is now my online shop front and will form the brand that I will be promoting

Registering your Domain Name

Hundreds of Registrars currently operate online today and the process is virtually painless These registrars like www.godaddy.com will provide you with search tools to establish if the domain name

is available It will also give you some suggestions if the site is not available, and will allow you to register the domain with multiple extensions (e.g .Com or Net or Info etc.)

A domain name will cost around $10 per year You have to renew it annually You can often pay hosting for many years in advance to ensure that you do not lose it because you forgot to renew it Most domain name service providers will nowadays offer you an automatic renewal option which means that on renewal date, they will simply debit your credit card and your domain will be valid for another year

I would advise registering your domain name as soon as possible Often it will take you a bit of time

to come up with the best domain names so make sure you have time to do so Also, the sooner you register it, the better because then no one will be able to steal it

One of the most popular domain registration services is www.godaddy.com

GET HOSTING

The next thing you need to do is to get hosting for your website

Hosting is like your online location In the offline example, you can put any type of business into your location such as offices, storage or even a retail store In your online location, you can house any of the five different types of sites that we discussed at the beginning of this module such as a

membership site or even a full ecommerce site

So if you go to Wal-Mart at your local mall or strip mall, you know exactly where to find them They are always there, every time you visit Your virtual shop is no different It needs a permanent location so that your visitors can easily find it again and again

Just like Wal-Mart pays rent to their landlord, the mall owner, so you will have to pay rent to your virtual landlord also known as an Internet Service Provider or ISP

All that your shop/website is, is a number of files It is just like any directory on your computer The only difference is that now the whole world needs to be able to find these files which make up the pages on your website

Your ISP makes a section of the hard drive on one of their computers, called servers, available to you

to host your website – this is now your virtual store location This is what you are paying “rent” for Typically you will pay a monthly fee for this ranging from $5 and upwards depending on what

additional services you require from your ISP

One of the most well-known ISP’s is www.hostgator.com

When you purchase hosting, your ISP will normally give you what is known as your name server information Let us have a look at what this means

When you purchase hosting, your ISP will normally give you 2 important pieces of information: Your Name servers and

Your FTP information which is what you will need to transfer data to your host server

NAME SERVERS:

When your ISP allocates the allotted space on its computer to you for your website files it assigns an

IP address This IP address is just a series of numbers These numbers are in the established

internet format and they represent WHERE on the internet your website can be found

The internet uses what are known as name servers to assign memorable names that humans can remember to these IP addresses

Now a typical IP address may be something like 184.172.153.90 This is not something that is going

to be very memorable to your customers Do you think it is easier to remember

www.garagesaleblueprint.com or 184.172.153.9?

Just like GPS co-ordinates would indicate where the physical address of Wal-Mart is to be found, so those numbers making up your IP address are effectively the GPS co-ordinates of your virtual store Just like real GPS co-ordinates probably mean nothing to you, it is the same with this IP address consisting of just numbers You just know that if you put the co-ordinates into your GPS it will magically take you to the actual physical address of the Wal-Mart store you are looking for

This is where the last step of identifying your website comes in You need to associate your

memorable URL to your IP on a name server

If you purchased your domain name from a separate company to your ISP, then you will have to go back to your domain name provider account and find your domain name and then “point” this domain name to the name servers that you got from your hosting company

This is as simple as copy and paste You simply copy the domain server information that you

received from your ISP to your domain account That is it!

This will then enable your customers to type in your URL, which will then redirect them to the name server on your ISP’s computer (i.e your web address)

Be patient because this process can take up to 48 hours to complete

Nowadays many of the bigger ISP’s are also offering domain registration services If you buy the two together, your domain names will often be automatically pointed to the name servers and you will not have to worry about this last step

A QUICK SUMMARY:

After having said all of this, there are only three simple steps to follow:

Step 1 – Register your domain name I suggest www.godaddy.com

Step 2 – Set up a monthly hosting account I recommend www.hostgator.com I pay less than $10 per month and I can host an unlimited amount of URL’s or domain names on this one account

Step 3 – Simply go back to you Godaddy account (domain registration) and paste in the information that you got from Hostgator (ISP) telling you what your name server information is into your

account

It really is as simple as that Now all you need to do is to upload or create your website We will talk more about this in a little while

DOMAIN NAME ESSENTIALS:

Let us take a closer look at my domain www.GarageSaleblueprint.com

This name was not chosen at random! You will note the following important things about this name:

1 - It is descriptive of my business – and more particularly of the product which I am promoting The name contains the keyword description “garage sale” in it

Just to recap what we learned in module 2, a keyword is essentially a word or phrase that someone will type into the search engines when they are looking for information on a certain product In this case someone may type in “how to make money at garage sales” or even just “garage sale” This is why it is important to make your domain name or URL as descriptive as possible If I had called it something unrelated like www.HowToMakeMoneyToday.com I would not really have any chance of

being discovered by the people that are my ideal customers i.e people looking for garage sale information

Domain names are quite competitive these days and so it is often difficult to find your ideal domain available In my case all the obvious domain names were already registered by someone else so I could not get them I had to spend some time checking for an available domain name which was descriptive of my business I was able to add the word “blueprint” to the URL because if you follow

my course I effectively give you a step by step blueprint of how to do it It was the most descriptive name that was available that I could use

2 - The name is as short and memorable as possible Of the available names this was as short

a name I could find that contained my main keyword (garage sale) and that people would remember because they associated it to my product It is still quite a long domain name but it was the best I could do in this case

3 - It ends in “.com” – (this is known as the “Top Level Domain” or TLD)

Nowadays there are many possible variations of the TLD but many normal internet users are not really aware of this The vast majority of people will tend to just type in www.searchdomain.COM as

a matter of course So if someone else had say www.garagesaleprofits.COM and I build my business with www.garagesaleprofits.NET, many of my potential customers would end up on my competitors’ site!

Make sure you get a com TLD You may have to add another word to the URL such as

www.BESTgaragesaelprofits.com or use hyphens such as www.garage-sale-profits.com JUST MAKE SURE YOU GET THE COM!!!!

WHAT TECHNOLOGY TO USE:

WebPages are all written in HTML or hypertext mark-up language This is just the format that all WebPages have to have If you look at the source code for each webpage you will see what a typical HTML page looks like It can be quite intimidating if you do not know anything about HTML

In its simplest form HTML really just instructs the web browser (like Internet Explorer or Firefox) what to display, where to display it and how to format it For example it will display a headline in red which is bold in the middle of a page

Fortunately you do not have to know any HTML in order to create a website There are many

different options which just allow you to type up the information that you want displayed on your web page by just typing normal text just as you would if you were sending an email or typing up a Microsoft Word document for example

You have three options for your site Let us take a closer look at all of them

BLOGGING PLATFORM LIKE WORDPRESS:

Fundamentally WordPress is a blogging platform but has become so advanced that it can also handle most other tasks that most websites would ever require Most internet marketers only use

WordPress as it will handle most of the things that they need it to do

WordPress is free and it is easy to install You can have a WordPress site up and running in 5

CONTENT MANAGEMENT SYSTEM (CMS) LIKE JOOMLA:

Joomla is also very easy to install and it is also free just like WordPress

It allows more flexibility than your traditional blogging platforms when you want to customise your site This is something to think about if you have a complex site or if you feel that you will need to upgrade your site to something more complex in the future

CMS systems are a bit more complex to use than blogging platforms because you will need to give the system additional instructions in order to utilize its enhanced functionality This is why most internet marketers prefer to use the less complex WordPress platform

These CMS systems will also have blogging platform attached to them so you can choose either a CMS or a blogging platform that will be able to handle all of your website requirements

CUSTOM BUILT WEBSITES:

Sometimes websites are not built on specific platforms

This will often be the case for either very simple websites or very complex websites that require custom functionality

An example of a simple website would be a sales page and a download page You can create these two static pages very easily by using what is known as a WYSIWYG (What You See Is What You Get) editor You simply type your content into your WYSIWYG editor and it will automatically convert this

to HTML and display your WebPages in a format that humans can view and understand

A popular free WYSIWYG editor is Kompozer which you can download at www.kompozer.net More complex websites will generally be outsourced to skilled programmers so you do not really have to worry about learning any scripting languages (Like PHP and ASP) which are what they will use to enhance the functionality of a basic HTML page

SO, WHAT DOES THIS MEAN TO YOU? :

Creating websites is really a very simple process

WordPress will handle most requirements that internet marketers will have and unless you have a really complex business model such as a full-blown ecommerce site, my recommendation is to stick

to WordPress

Any complicated (or simple) websites can easily be outsourced

Even if you know absolutely nothing about setting up WordPress, go to a site called www.fiverr.com and there are a ton of people that will do it for you for just $5! So there is no longer any excuse for not having your website up and running!

STRUCTURE OF A TYPICAL WEBSITE:

When developing your website for internet marketing, there are certain CRITICAL components that your website must have and a few others that will make your site perform better than that of your competition Let us take a look at a typical single product website, which is very common type of site for internet marketers

An example would be my www.garagesaleblueprint.com site which basically only has 4 pages Here is what we need our website to accomplish:

1 When the visitor arrives, we want their name and e-mail address

2 Then we want to send them to the sales page

3 From the sales page, they will be taken to my merchant’s page where they will pay for the product I use clickbank.com as my merchant

4 Once they have paid for their product, we need to send them to the page where they can download their product This is often called a “download” or “thank you” page

4 Pages, that is it!

At this point I am going to assume that you already have a product and that because you now understand the importance of building your list from the last module that you have a squeeze page

and an autoresponder set up You should also by now have a sales page set up

MERCHANT ACCOUNT:

Once people eventually decide to buy your product, they need to be directed to some payment gateway so that you can get paid After you have received payment, you need to be notified that payment has been received and then the customer needs to be given access to the download page

of the product that they just purchased The good news is that this process will be automated once you set it up

Probably the two most utilised options in this regard are PayPal and Clickbank

PayPal is more of a stand-alone option while Clickbank includes an affiliate program which I will explain shortly

PayPal has been around for a long time and is well known and loved by many internet shoppers who are still nervous about giving their credit card details over the internet, although this perception of risk is diminishing as more and more people become comfortable with using the internet to buy stuff People sign up with PayPal and create a secure account They can either preload money or just link up their credit card details to PayPal The issue here is that PayPal is TRUSTED

In truth there is no difference if they were to pay you directly with a credit card or through PayPal The PayPal service is of course very useful for you because they act as your merchant If you did not use them, you would have to use someone else anyway, so it is a win-win for all Another reason people like using PayPal is because PayPal pay the merchant directly, so the customer’s credit card details are never exposed to the merchant

Clickbank is the favourite marketplace for digital products on the web They essentially do what PayPal does with one major additional advantage They provide a ready-made affiliate network Clickbank claims to have over 100,000 registered affiliates (Affiliates are people who sell other peoples products for a commission We will cover affiliates in a lot more detail later in the course) Once you have set up your merchant account, say with Clickbank, you need to set up a link that will take your customer from your sales page to the Clickbank site so that they can make payment This

is set up with a piece of code which Clickbank will give you that you place on your website

THANK YOU / DOWNLOAD PAGE:

Once the transaction is complete, Clickbank will automatically send people to the page on your site where they can download their product That is why it is often called the download page

You will often thank you customer for their patronage at this point and this is why it is also called the thank you page

OWN SITE OR AMAZON S3:

You have two options when setting up your download page You can either store the digital product that your customers will download on your site or you can store it on someone else’s site

If the size of your file is small, for example it is just an e-book, then storing on your own site is probably ok However if you store large amounts of data on your site, you are likely to run into band width problems This happens when too many people start downloading huge amounts of data from your site or they download at the same time

The first thing is that Your ISP will force you to upgrade your package which will cost you a lot more for monthly hosting When a lot of people download large data files at the same time, it will slow down your site which will annoy your customers In extreme cases, your website could crash under the load

Fortunately our friends at amazon.com, the online retail giant have a ready-made solution for us They make available to us internet marketers the same technology that they use for their huge online empire It is a service called Amazon S3 which stands for Simple Storage Solution

You transfer a copy of your files to the Amazon site You then simply have a link pointing from your site to Amazon S3 which will take your customers there to download their product This is currently one of the cheapest solutions for internet marketers and it is very reliable