small report consumers markets and buyer behavior durex

Consumers Marketsand Buyer Behavior DUREX... Page 41 Culture secretive view of sex notrecognized.. Page 63 Social Class 1 Groups and Social Networks a Group Membership group... - Aspirat

Consumers Markets

and Buyer Behavior

DUREX

brand of condoms

personal lubricants

Page 4

1) Culture

secretive view of sex

notrecognized

hesitation and fear

2) Subculture

Page 6

3) Social Class

1) Groups and Social Networks

a) Group Membership group

- Aspirational group:

- Reference group:

b) Social networks:

- Online Social Network:

Group này không hề trend Group tinh tế

- Buzz Marketing

Page 8

- Social media sites:

Facebook,Youtube, Insta,

Opinion leaders:

ở

2) Family

- Family planning:

Psge 10

Sex education:

3) Role and Status

1) Age/ Life cycle

Page 12

1) Perception

Selective retention

2) Learning

Page 14

3) High Involvement Purchase

4) Beliefs and Attitudes

a) Beliefs

b) Attitudes

Page 16

1) Commercial Sources

Page 20

2) Other brands

Page 22

Customer dissatisfactions after buying Durex products can be:

Durex Marketing staff have run a lot of campaigns to build relationships,

which is geared towards customer satisfaction and maintain them: