(TIỂU LUẬN) small report consumers markets and buyer behavior durex

Consumers Marketsand Buyer Behavior DUREX... Page 8- Social media sites: Facebook,Youtube, Insta,..... Page 121 Perception... Page 143 High Involvement Purchase 4 Beliefs and Attitudes

Consumers Markets

and Buyer Behavior

DUREX

brand of condomspersonal lubricants

secretive view of sex

notrecognized

hesitation and fear

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1) Culture

2) Subculture

- Aspirational group:

- Reference group:

b) Social networks:

- Online Social Network:

Group này không h trendề Group tinh tế

- Buzz Marketing

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- Social media sites:

Facebook,Youtube, Insta,

Opinion leaders:

ở

2) Family

- Family planning:

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1) Perception

Selective retention

2) Learning

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3) High Involvement Purchase

4) Beliefs and Attitudes

a) Beliefs

b) Attitudes

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1) Commercial Sources

types of condoms

Fun & AdventureFeeling & Intimacy

- Performance series

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2) Other brands

Customer dissatisfactions after buying Durex products can be:

Durex Marketing staff have run a lot of campaigns to build relationships,which is geared towards customer satisfaction and maintain them:

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