COCA-COLA’S SUPPLY CHAINGroup 7 Members: Dang Uyen Nhi Ton Nu Hoai An... About The Coca-Cola The Coca-Cola Company, headquartered in Atlanta, Georgia, incorporated in Wilmington, Delawa
Trang 1COCA-COLA’S SUPPLY CHAIN
Group 7
Members: Dang Uyen Nhi
Ton Nu Hoai An
Trang 2Contents :
Trang 3INTRODUCTION
Trang 4About The Coca-Cola
The Coca-Cola Company, headquartered in Atlanta, Georgia, incorporated in Wilmington, Delaware
A beverage company and manufacturer, retailer and promoter of beverages and American syrup
non-alcoholic multinational
Trang 5Worldwide Coca-Cola operates in 5 territories:
North America, Latin America, Europe, Asia, the
Middle East and Africa
In Asia, the company operates in 6 regions:
★ Philippines
★ South Pacific and Korea
★ West and Southeast Asia (SEWA)
Trang 6Main products
Trang 7“ Our vision is to craft the brands and choice of drinks that people love,
to refresh them in body & spirit And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.”
Trang 8Since its establishment, Coca Cola has always followed a great
mission and fulfilled their long-term goals:
1 Entering the market and introducing new products to the world
2 Delivering inspirational messages
3 Generating fresh and unique potential value
Trang 9Coca-Cola accounts for 3.1% of total beverage products worldwide Among 33 famous non-alcoholic beverage brands in the world, Coca-Cola owns up to 15 brands Coca-Cola is now present in all continents of the world and is widely known by the majority of the world population.
Trang 10COCA-COLA’S
SUPPLY CHAIN
NETWORK
Trang 11SECTION BREAK
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Trang 12THE COMPONENTS IN COCA-COLA’S SUPPLY CHAIN
Trang 13Product ingredients
Packing Devices
★ Food coloring (Caramel Color ★ Supply of packing boxes ★ Control and management system
Trang 14download by : skknchat@gmail.com
Trang 16located near 3 production plants in Ho Chi Minh, Da Nang and Hanoi
the distributor must ensure and fulfill a number of commitments with the company
download by : skknchat@gmail.com
Trang 18❏ Personal customers: Those who buy products for consumption, for personal purposes Individual customers here are individuals who want to buy from coke bottles and cans from supermarkets, grocery stores, etc.
Customers
❏ Institutional customers: These people buy goods to use for activities organization's activities, may purchase products to combine with their other products to sell Customers organized here can be cafes, beverage shops, restaurants, hotels,
download by : skknchat@gmail.com
Trang 20Physical Flow
Coca-Cola uses two types of parallel distribution channels: one-level and two- level.
Coca-Cola uses exclusive distribution agents and wholesalers to bring goods
to retail intermediates and from retail points
To promptly supply products to the market, the corporation hires three major carriers: Dai Thanh, Binh Vinh,
Trang 21Financial Flow
Final consumers of small
retailers will pay the wholesaler
in cash at the time of delivery or
at the end of the month,
depending on the terms of their
agreement.
Coca-Cola will be paid for via
Trang 22Information Flow
The company will provide information to distribution intermediaries
The company also receives input from the remaining channel members in order to promote itself
or identify and address its flaws.
The data system can be passed directly from one component to the next.
Trang 23THE ADVANTAGES &
DISADVANTAGES OF
COCA COLA’S SUPPLY CHAIN.
Trang 24Advantages Disadvantages
■Coca-Cola can reduce the cost of international
freight service by sea by using domestic resources
■ The production line system is simple and reliable
throughout the manufacturing
■Contact with end-users on a regular basis -> better
understand their needs, tastes, and purchasing habits
■ The supply chain of required materials (coca leavesand coca seeds) and generating coca syrup has beendisturbed due to the COVID-19 pandemic
■ Cost for the traditional operation of the production system will require an investment
■Conflict of interest
Trang 25Investing in product
development research and
changing design
Before product reaches the
Enhancing the innovation ofwarehousing, transportation,forecasting problems
A
To resolve conflict ofinterest, Coca-Cola musthave proper policies
Trang 26THANK YOU
Do you have any questions?