tieu luan COCA COLA’S SUPPLY CHAIN INTRODUCTION

Contents :chain Describe the components Describe flows in the supply chain The Advantages & Disadvantages Proposal... Coca-Cola accounts for 3.1% of total beverage products worldwide..

07 12 2021

Contents :

chain Describe the components

Describe flows in the supply chain

The Advantages

& Disadvantages

Proposal

INTRODUCTION 01

About The

Worldwide Coca-Cola operates in 5

territories: North America, Latin

America, Europe, Asia, the Middle East

★ South Pacific and Korea

★ West and Southeast Asia (SEWA)

Main products

“Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.”

Since its establishment, Coca Cola has always

followed a great mission and fulfilled their term goals:

long-1 Entering the market and introducing new products to the world

2 Delivering inspirational messages

3 Generating fresh and unique potential value

Coca-Cola accounts for 3.1% of total beverage products worldwide Among 33 famous non-alcoholic beverage brands in the world, Coca-Cola owns up to 15 brands Coca- Cola is now present in all continents of the world and is widely known by the majority of the world population.

COCA-COLA’S

SUPPLY CHAIN NETWORK

02

SECTION BREAK SLIDE TITLE

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THE COMPONENTS

SUPPLY CHAIN

03

★ Supply of bottles

★ Supply of packing boxes

● TCC (The Coca Cola Company): responsible for water production and supply Coca-Cola core for factories, responsible for promotion and management trademark

● TCB (The Coca Cola Bottler): responsible for production, warehousing, distribution and provides services for Coca Cola products

● In Vietnam, Coca-Cola has 3 main distribution centers located near 3 production plants in Ho Chi Minh, Da Nang and Hanoi

● To be able to become a direct distributor of Coca-Cola, the distributor must ensure and fulfill a number of commitments with the company

● Coca-Cola goods can be found in all retail outlets Restaurants, commercial centers, shopping centers, retail stores, refreshment bars, and other similar establishments are included.

● For retailers Coca-Cola uses a strategy of “wide distribution”.

❏ Institutional customers: These people buy goods to use for activities organization's activities, may purchase products to combine with their other products to sell Customers organized here can be cafes, beverage shops, restaurants, hotels,

❏ Personal customers: Those who buy products for consumption, for personal purposes Individual customers here are individuals who want to buy from coke bottles and cans from supermarkets, grocery stores, etc.

PHYSICAL/

FINANCIAL

FLOWS IN THE SUPPLY CHAIN

04

Physical Flow

Coca-Cola uses exclusive distribution agents and wholesalers to bring goods to retail intermediates and from retail points

To promptly supply products to the market, the corporation hires three major carriers: Dai Thanh, Binh Vinh, and most recently, Phinapco.

.

Coca-Cola uses two types of parallel distribution channels: one-level and two-level.

Final consumers of small

retailers will pay the

wholesaler in cash at the

time of delivery or at the

end of the month,

depending on the terms

of their agreement.

Coca-Cola will be paid for

via transfer by wholesalers,

supermarkets, and key

accounts

Financial Flow

Information Flow

The company will provide information to distribution intermediaries

The company also receives input from the remaining channel members in order

to promote itself or identify and address its flaws.

The data system can be passed directly from one component to the next.

THE ADVANTAGES

& DISADVANTAGES

OF COCA COLA’S SUPPLY CHAIN

ANY PROPOSALS?

05

Disadvantages Advantages

■Coca-Cola can reduce the cost of

international freight service by sea by

using domestic resources

The production line system is simple

and reliable throughout the

manufacturing

Contact with end-users on a regular basis

-> better understand their needs, tastes,

and purchasing habits

■ The supply chain of required materials (coca leaves and coca seeds) and generating coca syrup has been disturbed due to the COVID-19 pandemic Cost for the traditional operation of the production system will require an investment

Conflict of interest

A

CD

Investing in product

development research

and changing design

Before product reaches

the buyers, it should

be thoroughly

examined

Control product quality from supplier

Enhancing the innovation

of warehousing, transportation, forecasting problems

To resolve conflict of interest, Coca-Cola must have proper

policies

THANK YOU

Do you have any questions?