Creating effective alignment also helps lead a person through the design hor-by associating related elements on the page see the VISUAL HIERARCHY tern that follows.. Related design patte
Trang 1ALIGN PAGE ELEMENTS ALONG GRID LINES
Align page elements along grid lines and with each other either vertically or izontally The objective is not only to create a minimal number of “ invisible ” grids on the page but also to do it in a way that reveals the structure of the page visually and makes it easy for users to understand and fi nd different page ele-ments Creating effective alignment also helps lead a person through the design
hor-by associating related elements on the page (see the VISUAL HIERARCHY tern that follows) Using alignment consistently on all pages within the web application improves the predictability of page elements within the design
CREATE REUSABLE TEMPLATES
Once pages are laid out, they should be sliced into one or more page templates (depending on the number of page types) and used throughout the applica-tion This ensures that designs work for the entire application and therefore prevents any guesswork on the developer’s part as to how individual pages within the application should be designed
Related design patterns One of the important reasons for using the GRID STRUCTURE pattern is to ensure that the resulting design leads to a logical and predictable organization, improves comprehension, and makes it easy for users to fi nd desired informa-tion (VISUAL HIERARCHY)
VISUAL HIERARCHY
Problem Users need to make sense of information presented on web pages so that they can attend to the most important information fi rst before moving to informa-tion of less importance
Solution Design pages such that the visual hierarchy is obvious to users That is, use visual cues so as to clearly indicate grouping and the order of elements on a web page, and help guide users through the page so that they understand the page’s purpose, comprehend its organization, and correctly assign importance
to various page elements ( Figure 12.12 ) As Lynch and Horton (1999) stated: “ Graphic design is visual information management, using the tools of page lay-out, typography, and illustration to lead the reader’s eye through the page ” Why
Establishing a visual hierarchy serves several important functions (Wroblewski, 2002):
Trang 2Creating an appropriate visual hierarchy, therefore, makes users more effi cient
and effective when interacting with web applications
How
Because designers are attempting to correctly convey the importance of page
elements through visual hierarchy, the obvious fi rst step is to list page elements
on a page in terms of their importance The next step is to use one or more of
the following visual components to order, position, and design those elements
that refl ect the desired visual hierarchy: contrast, chunking, images, alignment,
white space, font sizes, shapes, colors, and others For example, to elevate a
page element to the top of the visual hierarchy — that is, provide the highest
emphasis or importance to an element — it could be made larger, bolder, shown
in a high-contrast color, separated from other elements using additional white
space, wrapped into a bright-colored border, included with an image, and/or
placed closer to the top left or top center of the page ( Figure 12.13 )
FIGURE 12.12 Google Analytics ’ “ Dashboard ” clearly identifi es different groupings of page
elements and leads users through it with an appropriate use of images, colors, and font sizes
and their relative weights
FIGURE 12.13 On Google’s home page, the logo has the most prominence (at the top of the
visual hierarchy) because it is larger, bolder, and more colorful; has a high contrast with the
background; is surrounded by lots of white space; and is placed at the top center
Trang 3USE CONTRAST TO ESTABLISH VISUAL HIERARCHY
Contrast is a key design approach used to communicate visual hierarchy It is ated by visual difference between elements — the more two elements are different, the higher the contrast between them In general, higher-contrasting elements grab users ’ attention fi rst when compared with lower-contrasting elements For example, black has the highest contrast with white and varying levels of contrast with different shades of gray Value is not the only way two elements can contrast from each other Contrast can also be created by using one or more of the fol-lowing: size, texture, position, shape, color, and orientation ( Figure 12.14 )
By using a combination of these visual forms, an effective visual hierarchy can
be designed, and desired elements can be emphasized to draw users ’ attention Contrast can be applied to page elements at the text level as well For example, headings and subheadings can be made to stand out from the rest of the text
by using contrast forms such as size and color ( Figure 12.15 )
FIGURE 12.14 The primary forms
of contrast ( Source:
From Rutledge, 2007.)
FIGURE 12.15 Blogger establishes a good visual hierarchy by using a large, colorful, contrasting logo; then moves users ’ attention to the center area with a prominent call to action, “ Create Your Blog Now ” ; then to the images; and so forth
Trang 4It’s important to remember that contrast does not just refer to background –
foreground contrast but also about the contrast (i.e., differences) among page
elements If the background – foreground contrast is high, but the contrast
among page elements is low, the web page will fail to establish a clear visual
hierarchy This can also make the page appear cluttered and disorganized to
users because they will struggle to navigate through the page design to
deter-mine what to attend to fi rst, second, and so forth
GROUP RELATED INFORMATION VISUALLY
By grouping information visually and clearly indicating what the group
repre-sents, users can quickly decide whether to pay attention to it When designed
correctly, grouping makes pages appear simpler because it’s easier for users to
fi lter out (i.e., ignore) not-so-relevant information and focus on the areas of
interest ( Figure 12.16 )
Visual hierarchy is important for both between groups and between elements
within groups Once users decide to focus on a logical group, they should be
able to understand the importance of elements within the group In Figure
12.16, Crazy Egg emphasizes different elements within the group to indicate
their importance For example, in the “ Let’s Get Started ” section, “ Create a Test ”
is higher in the visual hierarchy than the text “ Setting up a test ”
PLACE PERSISTENT ELEMENTS IN CONSISTENT LOCATIONS
Persistent elements on a page — that is, elements that appear on almost all
pages within the application such as logos, navigation, headers, footers, and so
FIGURE 12.16 Crazy Egg groups different areas of the page using colors, font sizes, and white
space to not only establish a good visual hierarchy but also to make the page appear simpler
and visually pleasing
Trang 5forth — should be placed in consistent locations For each persistent element, establish its importance and position it accordingly For example, navigation
is important and should be appropriately emphasized and clearly delineated from other elements such as logos and headers ( Figure 12.17 )
Related design patterns Aligning page elements is extremely important for establishing an appropri-ate VISUAL HIERARCHY and for guiding users through page elements GRID STRUCTURE is typically used to ensure proper alignment of page elements and to facilitate content scanning Knowing visual hierarchy of the page is also important for SEMANTIC MARKUP (see Chapter 11) The order of elements in the page markup should refl ect the desired visual hierarchy so that when the page is rendered without style sheets and images, the visual hierarchy of page elements is still maintained
HIGHLIGHT
Problem Certain page elements need to stand out and grab users ’ attention, not only to establish their importance (VISUAL HIERARCHY) but also in response to users ’ actions (e.g., selecting an element) or to communicate to users a status change for page elements or individual data items
Solution Highlight selected or changed elements to direct users ’ attention to them ( Figure 12.18 ) If necessary, indicate the “ value ” or the extent of the change Why
Highlighting is important to provide a visual feedback about selected elements
as well as to direct users ’ attention to changes It is also useful in the following ways (Mahemoff, 2006):
■ Showing which particular element has focus
FIGURE 12.17 Blinksale positions the header, primary navigation, utility navigation, page content, and related actions
in consistent locations
Trang 6■ Prompting users to act on an element
Highlighting is particularly important for pages communicating different states
for a wide variety of elements, since it not only directs users ’ attention but also
invites appropriate action
How
There are several ways to highlight a page ’ s elements to make them stand out:
change the background color, change the text color, make the text bold or a larger
size, change borders, use animation (see the patterns ANIMATIONS/TRANSITIONS
and SPOTLIGHT/YELLOW-FADE in Chapter 8), dim some elements, or use icons
Ideally, use a combination of these styles ( Figures 12.19 and 12.20 )
HIGHLIGHT SELECTED ITEMS IN A LIST
Clearly indicate items with which users are working or will be taking action on
by highlighting each selected item Even when checkboxes are used for
selec-tion, highlighting is a better visual way of distinguishing selected items from
unselected items ( Figure 12.21 )
USE TRANSIENT HIGHLIGHTING TO INFORM USERS
OF PAGE CHANGES
Highlighting an item momentarily (typically by fading the highlight in and
then fading it out) creates an animated effect and focuses users ’ attention
on the changed area on the page (see the ANIMATIONS/TRANSITIONS and
SPOTLIGHT/YELLOW-FADE patterns in Chapter 8)
FIGURE 12.18 Dell uses several highlighting approaches on this page: recommended options
are highlighted with a green background, and changed and upgraded confi guration items are
highlighted in the “ My Components ” section with a yellow background
Trang 7USE A LIGHTBOX EFFECT TO HIGHLIGHT CHANGES THAT REQUIRE USER RESPONSE
In instances where a page element needs to be highlighted and users must interact with it before continuing (similar to a modal dialog box in desktop
FIGURE 12.19 Backpack shows the current (i.e., selected) tab using a combination of background color, borders, font size, and font color This page highlights the message “ Get reminders on your email or cell phone ” by changing its background color and making the font larger and bolder Backpack also deemphasizes (i.e., “ unhighlights ” ) the utility navigation links in the footer by making them smaller and gray
FIGURE 12.20 This demo dashboard from BrightPoint Consulting ( www.brightpointinc.com )
shows several different ways of highlighting page elements: the selected campaign is in a different background color, campaign totals are in yellow, and different bubble sizes highlight campaigns with higher ad spending
Trang 8applications), a useful way to get users ’ attention is to dim all elements on the
page other than the highlighted element ( Figure 12.22 )
KEEP HIGHLIGHTING APPROACHES CONSISTENT
Keep highlighting approaches consistent throughout the application for similar
interactions Although the design may have different highlighting approaches
for different contexts, such as selected items, messages (e.g., error, feedback,
acknowledgment, and alert), selected navigation items, and so forth, they
should remain consistent throughout the application In Figure 12.21, Gmail
uses a yellow background for selected emails, a blue background for the
selected navigation item (in this case, “ Inbox ” ), and a green icon for users who
are currently online (in this case, Pawan Vora) for chatting
Related design patterns
Animations and transitions are also useful ways to call users ’ attention to the
changed elements (see the ANIMATIONS/TRANSITIONS and SPOTLIGHT/
YELLOW-FADE patterns in Chapter 8)
ICONS
Problem
Designers want to make different page objects and actions easily recognizable
without requiring excessive space and, at the same time, want to make the
interface visually pleasing and inviting to users
FIGURE 12.21 Gmail highlights selected items by changing their background color
FIGURE 12.22 Picnik highlights the registration form by dimming the page ’ s background,
requiring users to either continue to create an account or to close the site by clicking on the
close ( ) icon
Trang 9Solution Use icons to represent commonly used objects and actions ( Figure 12.23 ) Why
Icons may be used in web applications for a variety of reasons:
How Most important, use familiar icons (Nolan, 1989) — that is, use concrete (rather than abstract) icons and those that remind users of things already known Use icons that clearly suggest the objects or actions they represent Ideally, users should be able to recognize icons without any accompanying text labels
SUPPLEMENT ICONS WITH LABELS
Undoubtedly, there will be objects and actions that are unfamiliar to users Therefore, supplement icons with labels to make actions easier to identify During users ’ initial interaction with an application, users are more likely to rely on labels, but as their use continues, their interaction will become more effi cient as the icons become familiar
When adding labels may take additional space, include tool tips for the icons However, when dynamically changing the status of an icon, update the tool tip dynamically to indicate the changed state
FIGURE 12.23
Yahoo! mail uses
icons for both
objects (e.g., “ Inbox, ”
Trang 10AVOID USING TEXT IN ICONS
Avoid using text as part of an icon’s image, since it makes it more diffi cult to
localize it (i.e., translate to other languages; see Chapter 10) Because of the
smaller sizes of icons, text may also be diffi cult to read, and when used with a
label, it may not be clear to users which label or text to consider for
decipher-ing the icon’s meandecipher-ing In addition, for users with vision defi ciencies, the text
may be diffi cult to read when zoomed in (see the ACCESSIBLE IMAGES
pat-tern in Chapter 11)
USE MODIFIERS TO INDICATE OR CHANGE AN OBJECT’S STATUS
The same base icon can be used for multiple object states — for example, new
email, read email, and responded-to email ( Figure 12.24 )
For monitoring applications, similar modifi ers — referred to as “ health
badges ” — are often used to indicate alarms or the status of objects They are
either placed side by side or to the bottom right or bottom left of the main
icon ( Figure 12.25 ) The modifi er icon may be used over the main icon as long
as the main icon is still recognizable and is not masked by the modifi er icon
(e.g., putting a “ X ” over an icon)
USE TOGGLE ICONS TO INDICATE ALTERNATE STATES
Toggle icons are used to indicate either the presence or absence of an attribute
or to assign a state For example, Figure 12.26 shows the star icon used as a
tog-gle by Gmail to indicate the “ starred ” or “ normal ” states of an email This is
very similar to the “ fl agging ” approach offered by desktop-based email systems
FIGURE 12.24 Hotmail uses the same base icon to show emails are new, read, and read and
responded to
FIGURE 12.25 In this example, modifi er icons are placed next to the network icon to indicate
the “ health ” of the network: ( left to right ) critical issues, major issues, minor issues, and normal
status
Trang 11FIGURE 12.26 Gmail toggles the star icon to indicate a “ starred ” or “ normal ” state for an email
FIGURE 12.27 Both Yahoo! mail (a) and Netvibes (b) use arrow icons to expand or collapse sections
FIGURE 12.28 Icons used by Mint use different shapes to make them clearly distinguishable from one another
Trang 12such as Outlook Toggle icons are also used to indicate the disabled and enabled
states of objects
Some common uses of toggle icons are to show expanded and collapsed states
in tree structures, for navigation, or for specifi c page elements (as in portlets)
( Figure 12.27 )
MAKE ICONS VISUALLY DISTINCT FROM ONE ANOTHER
It’s important that icons are easily distinguishable from each other to help
users fi nd appropriate icons (thus, actions) quickly and minimize confusion
This is usually accomplished by making their shapes visually distinct from one
another ( Figure 12.28 ) and is particularly important when icons are used to
suggest “ status ” information For example, avoid using the same-shaped icons
with different colors (e.g., red, yellow, and green) to indicate status Instead,
use different shapes in addition to colors such as, red octagon, yellow triangle,
and green circle Using multiple coding methods also helps users with
color-vision defi ciencies, as they can use the icon’s shape to determine status
USE THE SAME VISUAL STYLE FOR ICONS
Make sure that icons appear professionally designed and follow the same set
of stylistic conventions — that is, the same base color set (matched to the site’s
brand) and the same visual styles and effects ( Figure 12.29 )
TIP
To test icons for their visual distinctness, fi ll nontransparent areas of icons with the same color and
put them next to each other The more distinguishable
they are from one another by their shape, the better their discriminability
FIGURE 12.29 The icons used by Hulu (a) and Brightcove (b) use a consistent stylistic
approach
Trang 13USE ANIMATED ICONS ONLY WHEN ABSOLUTELY NECESSARY
Animation usually grabs users ’ attention and can be distracting Therefore, use mated icons only when it’s necessary to direct users ’ attention — for example, when users need to wait for the web application to fi nish processing ( Figure 12.30 ) Related design patterns
When used with health badges, icons are often used to highlight status change Therefore, consider using other highlighting practices to ensure that users have noticed the change (HIGHLIGHT)
FIGURE 12.30 Animated icons are typically used to inform users that the application is processing information This example shows 11 of the 24 frames used to create animated icon
( Source: www.ajaxload.info )
Trang 14INTRODUCTION
As indicated in Chapter 1, design patterns have the potential to offer benefi ts
such as proven design solutions and guidance for their use, improved design
process, reusability and consistent interfaces, and so forth To realize these
bene-fi ts, however, it’s important that design patterns be documented and made
available in a format that promotes reuse Several documented collections of
patterns, commonly referred to as pattern libraries , currently exist Some notable
ones include Jenifer Tidwell’s collection of interaction design patterns (Tidwell,
2006), Martijn van Welie’s web site about design patterns ( www.welie.com ), Van
Duyne et al.’s Design of Sites (2006), and Yahoo! Design Pattern Library (
devel-oper.yahoo.com/ypatterns/ )
Despite the popularity of patterns and pattern libraries, currently there is no
consensus on how patterns should be documented, maintained, and shared
with others Nor has there been any empirical research that evaluates the effi
-cacy of existing pattern languages, libraries, and collections designed for user
interfaces Rather than analyze and discuss the pros and cons of different
approaches (Dearden and Finlay, 2006; Dennis and Snow, 2006), this chapter
presents a pattern library as a pattern and identifi es its core elements, as well as
offers best practices for its development
PATTERN LIBRARY
Problem
In the absence of a formal process for reusing successful design solutions, the
design process can be quite ineffi cient, because designers and developers spend
time trying to solve user interface design problems for which successful design
solutions have already been identifi ed and implemented This is often
exacer-bated when the rationale and context for previously used design solutions is
not documented, making it diffi cult to justify their use
Pattern Libraries
Trang 15Solution Develop a repository of design patterns (i.e., a pattern library), documenting the knowledge of design problems, solutions, rationale, and best practices for implementing the patterns ( Figure 13.1 ) In addition, share the pattern library with other designers and developers, promote use and reuse of patterns by incorporating implementation code snippets (i.e., components), and encour-age designer and developer participation
Why For large and/or distributed design teams within a corporation, it is common
to fi nd differing user interface designs and interaction approaches for the same design problem across different product lines; they often have different visual treatments as well This results in inconsistent interfaces, which can lower usabil-ity of applications and weaken the corporate brand (Malone et al., 2005) By facilitating the reuse of design solutions, pattern libraries offer an effective way
of documenting and sharing solutions for recurring design problems and help achieve desired consistency Pattern libraries can also make the design process more effi cient and increase the productivity of designers by reducing duplicate research and minimizing “ reinventing the wheel ” (Malone et al., 2005)
Although patterns are design solutions independent of specifi c tion issues, design and development teams can further reduce the time spent
implementa-on user interface development by building software compimplementa-onents to support
FIGURE 13.1 Yahoo! Developer Network’s Design Pattern Library is available as an open-source pattern library It offers interaction designers a stencil kit to facilitate development of wireframes and maps many patterns to code snippets in the YUI library to help with its use during development