CP five star social media report tháng 1 2

JANUARY 2020 – PROMOTION POSTTEASING FOR TET PROMOTION GIFTS product post Type: PhotoReach: 2,601Engagement: 123... JANUARY 2020 – PROMOTION POSTTIEC GA 5 PHUT promotion post Type: Photo

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MONTH REPORT

From 1stJanuary to 28thFebruary, 2021

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A FACEBOOK REPORT

1 OVERALL REPORT

2 POSTS ANALYTICS

3 COMPETITORS

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Fans growth

Demographics

Fans location

• The number of Fanpage’s like stayed the same around to 161,700 fans during Jan

and Feb, 2021 (as there are non activity involve increasing the fanpage’s like in this

period)

• 62% of our fans are women while 38% are men

• Majority of fans are at the age of 18 - 24 and live in Hanoi and Ho Chi Minh city,

1 OVERALL REPORT

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- 26 Product Post with total : ~ 1,242,700 reach

- 18 Campaign Post with total: ~902,800 reach

- 14 Branding Post with total: ~710,900 reach

- 3 Minigame with total: 173 participants

Among them, Video posts get the best organic outreach and các Posting a photo album with the best Ad

reach.

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2 POSTS ANALYTICS

• In Jan & Feb 2021, Five Star Vietnam had more Organic Reaches compared to Nov & Dec 2021.

• Most Organic Reaches in this period gained from the Viral Video ‘Tiec Ga 5 Phut’ Vietmese KOL

Huy Cung, the video receive around 522,500 Views and 20.000+ Reactions • Fans are online mostly at 7 a.m and 10 p.m

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TOP POST

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VIRAL VIDEO: TIEC GA 5 PHUT launching 15/01/2021

VIRAL VIDEO: TIEC GA 5 PHUT launching

Type: Video Reach: 678,033 View: 522,455 Engagement: 153,866 Reaction: 20,026 (on video) – 46,855 (in total) Comment: 525

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VIRAL VIDEO: TIEC GA 5 PHUT launching

KOL Sharing: HUY CUNG (actor/singer)

Reaction: 1,573 View: 19,262 Comment: 18 Share: 13

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Fan-page sharing: ĐÓI QUÁ KHÔNG NGỦ ĐƯỢC

Reaction: 430 Comment: 58

Link: https://www.facebook.com/doiquakhongnguduoc/videos/827169901461022

Fan-page sharing: THÈM ĂN Reaction: 2,221

Comment: 253

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Fan-page sharing: ĐỊA ĐIỂM ĂN UỐNG

Link: https://www.facebook.com/watch/?v=241393800769322

Fan-page sharing: THÈM Reaction: 308

Comment: 58

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Fan-page sharing: THÁNH RIVIU

Link: https://www.facebook.com/watch/?v=1026794327808976

Fan-page sharing: THÈM Reaction: 308

Comment: 58

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Fan-page sharing: ĐỊA ĐIỂM ĂN CHƠI HÀ NỘI

Link: https://www.facebook.com/diadiemHN/videos/400578864358227

Fan-page sharing: FOOD IN VIETNAM Reaction: 679

Comment: 40

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VIRAL VIDEO: TIEC GA 5 PHUT Groups sharing

Group: HÔM NAY ĂN GÌ Group: ĂN SẬP SÀI GÒN Group: REVIEW ĐỒ ĂN – KHÔNG SỢ BÉO

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JANUARY 2020 – PRODUCT POST

TIEC GA 5 PHUT – How to cook video

Type: Video Reach: 445,933 View: 270,909 Engagement: 7,516 Reaction: 327 (on video) – 649 (in total)

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FEBRUARY 2020 – PRODUCT POST 21/02/2021

TIEC GA 5 PHUT 4 products album

Type: AlbumReach: 708,403Engagement: 91,197Reaction: 8,609Comment: 206Share: 84

Post click: 82,558Message click: 47,217

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FEBRUARY 2020 – MINIGAME POST

GUESSING THE PRICE OF COMBO TIEC GA 5 PHUT minigame

Type: PhotoReach: 4,299Engagement: 705Reaction: 143Participating Comment: 137Shares: 123

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MOST EFFECTIVE CONTENT

(Content samples, posts running ads get the most leads and reactions)

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DAILY POST

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JANUARY 2020 – PRODUCT POST 01/01/2021

GA GION GION product postType: Photo

Reach: 2,573

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GA GION CAY product post

Type: PhotoReach: 2,457Engagement: 81

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GA PHO MAI product postType: Photo

Reach: 1,885

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Order Five Star CTA post

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GA TRUYEN THONG product postType: Photo

Reach: 2,228

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JANUARY 2020 – PROMOTION POST

TEASING FOR TET PROMOTION GIFTS product post

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DAI TIEC SA OT product postType: Photo

Reach: 3,094

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JANUARY 2020 – MINIGAME POST

MINIGAME: SPOT THE DIFFERENCES

Type: VideoReach: 1,483Engagement: 159Participating Comments: 17

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GA KARAAGE product postType: Photo

Reach: 4,196

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CANH GIUA GA NUONG BBQ product post

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DUI CANH NEW ORLEANS product postType: Photo

Reach: 2,525

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JANUARY 2020 – BRANDING POST

VIRAL VIDEO ‘TIEC GA 5 PHUT’ TEASER video

Type: VideoReach: 30,932Views: 23,209Engagement: 5,258

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JANUARY 2020 – BRANDING POST 14/01/2021

VIRAL VIDEO ‘TIEC GA 5 PHUT’ TEASER postType: Photo

Reach: 2,609

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TET MEAL: 5 MINUTES OR 5 HOURS storytelling post

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VIRAL VIDEO: TIEC GA 5 PHUT teaser postType: Photo

Reach: 2,301

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VIRAL VIDEO: TIEC GA 5 PHUT launching

Type: Video Reach: 678,033 View: 522,455 Engagement: 153,866 Reaction: 20,026 (on video) – 46,855 (in total) Comment: 525

Share: 298

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VIRAL VIDEO: TIEC GA 5 PHUT remind postType: Photo

Reach: 2,085

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TIEC GA 5 PHUT promotion post

Type: PhotoReach: 5,783Engagement: 320Engagement Rates: 4%

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JANUARY 2020 – PROMOTION POST 17/01/2021

COMBO LI XI promotion post

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4 USES OF COOLBAG promotion post

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GA XIEN QUE TATSUTAAGE product postType: Photo

Reach: 2,835

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LE DUONG BAO LAM LIVESTREAM teaser post

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21st hour – 21st day – 21st year – 21st century branding post

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LE DUONG BAO LAM LIVESTREAM video

Type: LivestreamView: 599.000+

Reaction: 18,474

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TIEC GA 5 PHUT product post

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JANUARY 2020 – MINIGAME POST

MINIGAME: RINH TUI DON XUAN

Type: VideoReach: 2,276Engagement: 234Participating Comments: 26%

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TIEC GA 5 PHUT – How to cook video

Type: Video Reach: 445,933 View: 270,909 Engagement: 7,516

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JANUARY 2020 – PRODUCTION POST

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JANUARY 2020 – PRODUCTION POST

27/01/2021

VI VU TET CHAU A fair promotion post

Type: Photo Reach: 1,917 Engagement: 46 Engagement Rates: 3%

29/01/2021

VI VU TET CHAU A fair promotion album

Type: AlbumReach: 3,113

30/01/2021

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Album TIEC GA 5 PHUT at C.P FIVE STAR franchises

Type: AlbumReach: 3,968Engagement: 232

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FEBUARY 2020 – PROMOTION POST 02/02/2021

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FEBRUARY 2020 – PRODUCT POST

HOTLINE DELIVERY post

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FEBRUARY 2020 – MINIGAME POST 02/02/2021

GUESSING THE PRICE OF COMBO TIEC GA 5 PHUT minigame

Type: PhotoReach: 4,299Engagement: 705Reaction: 143Participating Comment: 137

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FEBRUARY 2020 – BRANDING POST

Video TIEC GA 5 PHUT at C.P FIVE STAR franchises

Type: VideoReach: 2,570Engagement: 115Engagement Rates: 3%

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C.P FIVE STAR FRIES product post

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VIRAL VIDEO: TIEC GA 5 PHUT remind video

Type: VideoReach: 5,003View: 1,754Engagement: 232Share: 18

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FEBRUARY 2020 – PROMOTION POST 06/02/2021

TIEC GA 5 PHUT 5 days countdown post

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FEBRUARY 2020 – PROMOTION POST

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TIEC GA 5 PHUT remind post

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TIEC GA 5 PHUT remind post

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TET CAMPAIGNS remind post

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C.P FIVE STAR HAPPY NEW YEAR video

Type: VideoReach: 2,663Engagement: 72Engagement Rates: 3%

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FEBRUARY 2020 – BRANDING POST 13/02/2021

C.P FIVE STAR HAPPY NEW YEAR post

Type: VideoReach: 2,623Engagement: 44

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C.P FIVE STAR VALENTINE’S DAY post

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XUC XICH HORAPA product post

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ORDER C.P FIVE STAR CTA post

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XUC XICH SUMO product post

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CHA KY CA product post

Type: PhotoReach: 6,377Engagement: 311Reaction: 257

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Type: PhotoReach: 4,408Engagement: 277Reaction: 242

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TIEC GA 5 PHUT 4 products album

Type: AlbumReach: 708,403Engagement: 91,197Reaction: 8,609Comment: 206Share: 84

Post click: 82,558Message click: 47,217

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BURGER STEAK GA product post

Type: PhotoReach: 5,979Engagement: 533Reaction: 495Engagement Rates: 9%

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CHA KY GA product post

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NUGGET CA product post

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BO VIEN & CA VIEN product post

Type: AlbumReach: 3,636Engagement: 72Engagement Rates: 2%

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HTKD CUNG C.P FIVE STAR promotion post

Type: AlbumReach: 4,196Engagement: 227Comment: 15Engagement Rates: 2%

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B GROUP ACTIVITIES

https://www.facebook.com/groups/279470426486831

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Members: 1,095 (816 members in the last December 2020) Number of posts: 18 posts – 10 post from customers

Average related comment: 5/post

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C COMPETITORS’ ACTIVITIES

https://www.facebook.com/KFCVietnam/

https://www.facebook.com/ilovelotteria/

https://www.facebook.com/McDonaldsVN/

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KFC

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Top post 2 nd top post 3 rd top post

LOTTERIA

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Top Promotion JAN, 2021

Top Promotion FEB, 2021

LOTTERIA

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McDONALD’S

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Top Promotion JAN, 2021

Top Promotion FEB, 2021

McDONALD’S

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Jollibee

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Top Promotion

Jollibee

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4 CONCLUSION

FACTS

✓ The number of organic reach, engagement and engagement rate are matched with the potential.

✓ But real orders are still less than KPI, because of these reasons below:

• Fans’ online time is late and after working hours -> page and inbox reply are always late,

• Delivery service is not available in fans’ area,

RECOMMENDATIONS

✓ Continue producing variety of content (branding, entertainment, product…) in variety types of media (video, photo, gif…),

✓ Besides, more focus on product posts and KPI of order:

• Action button is set in every post,

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THANK YOU!

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