text analytics in social media

... gaining and exchanging knowledge This paper focuses on the facet of gaining and sharing knowledge in social media communities Knowledge plays a very important role in operating and developing ... Members in the social media professional groups behave in a consistent manner Members in the social media professional groups are truthful in dealing with one another The members in the social media ... coding Variable Code Scales I maintain close social relationships with some SIT1 members in the social media professional groups Social I spend a lot of time interacting with some members in

Ngày tải lên: 16/06/2017, 20:37

... 21 IntroductionSocial networks are increasingly taking up a greater share of consumers’ time spent online As a result,social media ≠ which includes advertising on social networks and/or marketing ... willing to invest in social media marketing for generating engagement, rather than caring only about sales One interpretation is that advertising is a dynamicproblem and one role of advertising ... formulation of better content marketing policies in practice.2 Our empirical investigation in this paper pertains to social-media marketing on Facebook Most top brandsmaintain a Facebook page on which

Ngày tải lên: 23/01/2022, 17:49

... for social media data analyticsmodels Two textual feature types commonly used in social media-based publichealth analytics are psycholinguistic features and latent topics The Linguistic Inquiry ... traditionalsurveys.re-Inspired by the benefits and emergence of social media in healthcare, this thesisaims to advance the field of population health analytics through social media usingmachine learning methods ... social media data types used in health analytics,including text, images, spatiotemporal data and social capital After that, werecap existing population-scale representations We also outline machine

Ngày tải lên: 13/03/2022, 16:38

... unhealth using a sample of A who use social net and eating habits The r nications on social media B socialization and associat study is one of the first t communications on social media sites in the ... tool, studying the impact of influencer marketing or how to monitor this type of strategies in the online envi-ronment, have been the topics covered in this working document [29] In this sense, ... Considering each country, the following information was collected Trang 4according to the following variables: 1) if there is specific legislation/self-regulation about advertising in social net-works

Ngày tải lên: 31/10/2022, 03:26

... trên dữ liệu của 104 sinh viên tham gia nghiên cứu Những phát hiện này mang ý nghĩa quan trọng trong việc nâng cao chất lượng giảng dạy và chiến lược phát triển kỹ năng cho sinh viên.Năm 2017, dữ ... tại Mexico Kinh nghiệm về sức khỏe của người dân Mexico phản ánh tầm quan trọng của ngữ cảnh xã hội và các yếu tố môi trường trong việc hình thành các quyết định về sức khỏe Thông tin này giúp ... chân thật và tự tin không những nâng cao trải nghiệm của khách hàng mà còn góp phần xây dựng mối quan hệ lâu dài, giúp tăng cường hiệu quả của các hoạt động tương tác trong kinh doanh Đây là

Ngày tải lên: 13/03/2023, 06:28

... demonstrating the effectiveness of attention mechanisms in capturing important textual features Similarly Hybrid Deep Learning Model (Fasttext + LSTM), a hybrid deep learning model combining Fasttext ... particularly in environments with low resources like Vietnam Harnessing the power of social media data, particularly text-based content, presents a promising opportunity to gain insights into the ... Processing, trained model Trang 8Pre-SUMMARY REPORT IN STUDENT RESEARCH, 2023-2024 ACADEMIC YEAR 1 Introduction Mental illnesses are health conditions involving changes in emotion, thinking or

Ngày tải lên: 08/10/2024, 02:12

... resources to leverage social media. On the other hand, we are seeing a rapid innovation in the field of social media tools and technologies – social monitoring, analytics, marketing, intelligence, ... media Social media analytics is a powerful tool for uncovering customer sentiment dispersed across the countless online sources. As businesses feel the pressure to gain new insights from social media, ... of Social Media line of thinking 27 World’s First 360° Social Marketing Suit www .simplify360. com Simplify360 eBook: Predictive Analytics The Future of Social Media

Ngày tải lên: 18/03/2014, 03:20

... State of Social Media MarketingMajor Findings MAJOR FINDINGS We present the major findings and key takeaways from the State of Social Media Marketing Survey, conducted by Awareness Inc., in early ... monitoring, brand monitoring and content creation at 20% Trang 19The State of Social Media MarketingDetailed Findings DETAILED FINDINGS Marketers chimed in on their leading social marketing objectives ... of Social Media MarketingThe State of Social Media Marketing Report: 7 Major Findings & In-Depth Analysis September 2012 Trang 2Letter from the CEO 3Trang 3The State of Social Media MarketingLetter

Ngày tải lên: 23/03/2014, 04:21

... calling LinkedIn - LinkedIn is a business-oriented social networking site Founded in December 2002 and launched in May 2003, it is mainly used for professional networking As of June 2010, LinkedIn ... practice, including online interactions through social media and social networking sites Referencing the FSMB House of Delegate’s Model Guidelines for the Appropriate Use of the Internet in Medical ... social media or social networking policy for direction on the proper use of social media and social networking in relation to their employment Medical Board Sanctions and Disciplinary Findings

Ngày tải lên: 24/03/2014, 02:20

... http://www.scribd.com/doc/38176762/tracking -social-media-roi-using-spectrum-analytics The information in the following section is based on that white paper.) Enabling Data Collection In some cases, enabling data collection in business ... using custom URLs and Google Analytics URL Builder.11 Creating Custom Tagging in Google Analytics Generally speaking, a tagging strategy for analytics should include the following traffic definitions12: ... check-ins, etc.) become search content with the Google Search Engine indexing that often result in displaying the latest postings of an individual in search results What is good for social media

Ngày tải lên: 25/03/2014, 14:22

... considering using in the future Creating internal work groups 8.4% Coordinating internal schedules and events 9.3% Sharing documents 11.6% Creating “intranet-like” internal communications Maintaining ... prospecting by social networking Selling products 18.0% 10.1% Please check all the ways your organization uses social networks—including Facebook, LinkedIn, and MySpace—for sales Maintaining social ... considering using social media for in the future? 18.1% Blogs LinkedIn, Facebook, Twitter, and blogging lead social media services and activities for business Four services dominate the use of social...

Ngày tải lên: 17/02/2014, 21:20

... CASE Social Media Survey • Summary Topline Findings • April 13, 2011 Overview of findings Background Slover Linett Strategies Inc and mStoner partnered with CASE for the second year in a row in ... answer include: How professionals in education incorporate social media into their marketing and communication strategies, initiatives, and campaigns? What are their goals for social media? Which social ... 773-348-9204 cheryl@sloverlinett.com Thanks for your interest CASE Social Media Survey • Summary Topline Findings • April 13, 2011 Initial findings Note that questions 1–7 are for profiling purposes to...

Ngày tải lên: 08/03/2014, 19:20

... record 5.1 Initializing Factors Since a uniform initialization of all factors is a saddle-point of the objective, we opt to initialize the q(y) factors with the marginals obtained using just the ... confirm our hypothesis that we gain significant benefit by intertwining constraints on extraction consistency in the learning process, rather than only using this constraint to filter output 7.1 Analysis ... of the remaining three factors were hand-tuned4 using our training data set Inference Our goal is to predict a set of records R Ideally we would like to compute P (R|x), marginalizing out the...

Ngày tải lên: 17/03/2014, 00:20

... found in the definitions, social media is then defined in this study: Social media is a set of web-based media tools, similar to offline media that allow people to interact by generating and ... an Internet Social Networking Site Journal of Marketing, 90-102 Trusov, M., Bodapati, A.V & Bucklin, R.E (2010) Determining Influential Users in Internet Social Networks Journal of Marketing ... research comparing both media Another interesting aspect of SNS that has had impact in the marketing field is that social influence in SNS is similar to the offline experience; a user can influence...

Ngày tải lên: 03/04/2014, 09:20

... continually publishing, you have to think like…a publisher Increasingly, marketing is no longer about buying media (the advertising model) Media is cheap—or often even free But rolling your own media ... Creating interesting, compelling, original, educational, diverting, immersive, entertaining, and attractive content can be just as valuable and inspiring for the creator as it is for its intended ... incorporating content into the marketing mix On average, they’re spending a quarter of their marketing budgets on content, and over half said they plan to increase that investment in the coming...

Ngày tải lên: 29/05/2014, 23:45

... associated social media documents, by combining multiple context features of the document in a variety of disciplined ways We proposed a general framework for identifying events in social media documents ... Agichtein, C Castillo, D Donato, A Gionis, and G Mishne Finding high-quality content in social media In Proceedings of the First ACM International Conference on Web Search and Data Mining (WSDM’08), ... learning a similarity metric using the wealth of context features present in social media documents involves an ensemble algorithm, which considers each feature as a weak indication of social media...

Ngày tải lên: 01/07/2014, 18:25

... existing social media marketing literature by (1) specifying and categorizing the peripheral cues as brand-specific and user-specific in social media, and further conceptualizing corresponding ... compare brands, products, and services, increasingly businesses are finding that they have to redefine their marketing and branding strategies in the social media era (Lawer and Knox 2006; Ibeh ... providing information and developing or maintaining relationships with customers In addition, actual purchase may not take place immediately but may occur later in offline retail channels In sum,...

Ngày tải lên: 02/10/2015, 17:14

... Online issues management principles • Actively listen for turbulence • Think laterally and connect the dots • Assume guilty until proved innocent • Everyone is a gatekeeper ... Open #5 Be Sincere #6 Be Human #7 Be Focused #8 Follow-up #9 Add Value #10 Take Control #11 Avoid Fights #12 Don’t Censor Next steps • Start tracking online conversations • Develop Online Response ... Language is no barrier • Focus on your own channels 12 online response principles • Move fast • Be accurate • Be flexible • Be open • Be sincere • Be human • • • • • • Be focused Follow-up Add value...

Ngày tải lên: 30/11/2015, 10:38