... membership of the Public Relations Society of America (PRSA) from 1949 to 1952. Of the new members admitted in that time, only 3.8 per cent were women. Gower’s study of the Public Relations ... influx of women into public relations. They attempted to discover why women were entering the field in increasing numbers. Their survey of the public relations field showed almost 80 per cent of ... continued to enter public relations, accounting for 25 per cent of its practitioners by 1960. The US Census showed an increase in women in public relations and publicity writing of 263.6 percent...
Ngày tải lên: 06/04/2013, 18:44
... Hammond 143 SUCCESS IN PUBLIC RELATIONS Anthony J. Russo, Ph.D. 153 THE ART AND SCIENCE OF PUBLIC RELATIONS Thomas L. Amberg 171 CRITICAL ELEMENTS OF SUCCESS IN PUBLIC RELATIONS Robyn M. Sachs ... foundations to capture the public s attention. Public relations professionals need to create a personal connection between the public and the product – a program that takes advantage of the product’s ... values. Public relations is, therefore, not only a matter of communication, but also a matter of behavior. Communications Capital TM All business professionals know that the value of a corporation...
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