employees in public relations

The predominance of women in public relations

The predominance of women in public relations

... signs of interest regarding women in PR began in the late 1970s, when Gower (2001) began the process of “rediscovering” women in (US) public relations by examining the Public Relations Journal for ... strategy. Writing in the PR Reporter, DeRosa and Wilcox (1989) questioned the influx of women into public relations. They attempted to discover why women were entering the field in increasing numbers. ... Census showed an increase in women in public relations and publicity writing of 263.6 percent from 1950 to 1960. Public relations student societies started on college campuses in 1968, and women...

Ngày tải lên: 06/04/2013, 18:44

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Creativity in Public Relations docx

Creativity in Public Relations docx

... NO SUCH THING AS ‘OUTSIDE-THE-BOX’ THINKING There is no such thing as ‘outside-the-box’ thinking. All thinking exists in a box. Certainly, ‘outside-a-box’ thinking exists. By thinking in a bigger dimension ... generated? Creativity in public relations 22 Table 2.1 Green Light and Red Light thinking Green Light thinking Red Light thinking Anything goes and is permissible Analysis Anything is possible Judgement The ... digging holes looking for treasure: vertical thinking makes a hole bigger, while lateral thinking leads you to dig a series of new holes in different locations. Lateral thinking is about moving...

Ngày tải lên: 07/03/2014, 06:20

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THE BUSINESS CAREER IN ITS PUBLIC RELATIONS potx

THE BUSINESS CAREER IN ITS PUBLIC RELATIONS potx

... participation in the social and public life that belong to an honorable business career. From the standpoint of the intellectual interest of the young man going into business, let it be borne in mind ... are finding out and admitting the demand that present-day conditions impose, and are training many men in the pursuit of modern science, while they are training many others in the understanding ... of business life. The high development of his intelligence in relation to his own work will show him the value in his business—as in all else in life—of the standard thing, the genuine thing,...

Ngày tải lên: 05/03/2014, 16:20

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