principles of social marketing ppt

... n of discontented customers is especially troublesome in light of what we n o w k n o w about the greater profitability of a loyal cus-tomer base And the concept of an e n o r m o u s pool of ... turnover Because of weak profit margins, the cycle repeats itself with hiring of more low-paid employees to work in this unrewarding atmosphere Managers have offered a veritable litany of excuses and ... example of the long-term profitability that can result w h e n investments in employees lead to a cycle of success T h e deregulation of many service industries and the privatization of government

Ngày tải lên: 21/06/2014, 13:20

... Trang 1PRINCIPLES OF INTERNET MARKETINGNAPA CONSULTING GROUP Trang 2Topic: Internet Marketing E-Marketing vs marketing  Internet demographics  New contagions of information  Impact ... paradigm Trang 3First A Few Facts  E-Marketing ≠ sales  Marketing plan ≠ e-Marketing plan  Most organizations have no:  Marketing strategy  Marketing plan  e-Marketing plan  Brand advocacy strategy ... be found Trang 4Baseline Definition of e-Marketingcreating , and meeting a segment of wishes digitally ” Adaptation of Philip Kotler’s original definition of marketing. Trang 5Hard to identify

Ngày tải lên: 09/12/2013, 20:15

... loss of time and money because of service failures, either a monetary payment or an offer of equiva-lent service in kind is appropriate This type of recovery strategy may also reduce the risk of ... Index: Nature, Purpose, and Findings," Journal of Marketing 60 (October 1996): 7-18 11 Society of Consumer Affairs Professionals (SOCAP), Study of Consumer Complaint Behaviour in Australia, ... Handbook of Service Marketing and Management, (Thousand Oaks, CA: Sage Publications, 2000), 299-316 Trang 14Service Marketing Strategy In Part III of the book, we focus on some key marketing

Ngày tải lên: 21/06/2014, 04:20

... customers' coats, delivery and preparation of food, maintenance of facilities and equip-ment, training and assignment of staff for each task, and use of information technology to access, input, ... initial steps of service delivery are particularly important, since customers' first impressions can affect their evaluations of quality during later stages of service delivery Perceptions of their ... burdensome (for example, waiting for repair of a broken machine, installation of a n e w c o m p u t e r system, receipt of legal advice, or delivery of a consulting report) R e e n g i n e e r

Ngày tải lên: 21/06/2014, 04:20

... placing 90 percent of the American population within 15 minutes of an Enterprise office Its largest offices are limited to a max-imum of 300 vehicles—in sharp contrast to some of its competitors, ... advantage of them illus-A specific set of communications objectives might be: (1) to create awareness of the new offering among all existing customers; (2) to attract the attention of prospective ... general appearance and clarity of presentation; (b) easily understood terms of payment; (c) avoidance of confusing terms and definitions; (d) appropriate level of detail; (e) unanticipated ("hidden")

Ngày tải lên: 21/06/2014, 04:20

... two clusters of hotels in the vicinity of the shopping district and convention center: a relatively luxurious group of three, and a second group of two offering a moderate level of luxury After ... travelers, but offers a broad array of services Service-focused firms offer a narrow range of services to a fairly broad market Thus, Capital Prestige Travel specializes in the narrow field of discount ... advantages of its service offerings If the core benefits are similar to those of the competition, the company may decide to stress different Trang 6advan-F I G U R E 10.2 AOL E-Mail Emphasizes Ease of

Ngày tải lên: 21/06/2014, 04:20

... competitiveness of a manufacturer's products in b o t h domestic and global markets is often as m u c h a func-tion of the availability and quality of relevant services as the quality of the core ... uninterruptible source of electrical power for the duration of the concert, independent of the local electricity supply A tropical cyclone has devastated the small mining town of Pannawonica in Western ... and t w o Australian airports T h e underlying t h e m e of m o d e r n service delivery is one of offering customers more choices in terms of where service is delivered Some people want face-to-face

Ngày tải lên: 21/06/2014, 04:20

... Customer?"_/cwtttf/ of the Academy of Marketing Science 28, no 1 (2000): 86-94 19 Eugene W Anderson andVikas Mittal,"Strengthening the Satisfaction-Profit Chain," Journal of Service Research ... addresses of current customers enables the organization to make effective use of direct mail (including e-mail), telemarketing, and personal sales calls—all highly targeted methods of marketing ... purchasers of industrial goods Research by Coviello, Brodie, and M u n r o suggests that there are three distinct egories of relationship marketing: database marketing, interaction marketing,

Ngày tải lên: 21/06/2014, 13:20

... measure of operational efficiency Transport services talk of the "load factor" achieved, hotels of their "occupancy rate," and hospitals of their "census." Professional ... other benefits foregone as a result of choosing one course of action instead of other alternatives Trang 12way to figure out the chances of getting more profitable business if they wait T h e ... be put off by the use of Greek let-ters for the notation! Terminology Certain terms and notation are used in queue analysis: M = number of serving channels A (lambda) = average number of customers

Ngày tải lên: 21/06/2014, 13:20

... Journal of Service Research 2, (May 2000) 23 Ward Hanson, Principles of Internet Marketing (Cincinnati, O H : South-Western College Publishing, 2000) (see especially 131-141) 24 Philip Kotler, Marketing ... implementation of the service profit chain requires a thorough understanding of how marketing, operations, and h u m a n resources each relate to a company's broader strategic concerns The Marketing ... nonentity, professional, and leader At each level, there is a brief description of a typical organization across 12 dimensions U n d e r t h e marketing function, we l o o k at t h e role of marketing,

Ngày tải lên: 21/06/2014, 13:20

... SUCH as, nd recognition Being part of a franchise system offers in most CaSes, instant Dra Trang 10 2 The product or service itself is an important marketing tool. Trang 11In a highly competitive ... Trang 18And this could be through in- store promotions, loyalty programs, coupons and special offers and involvement in your community (sponsoring sporting or events, etc]. Trang 196 A Web ... Trang 20me MRR AEN Re be AEP PEER PN ERE bee SUR FEF Rhee PRUE RR AE IDTIDN AND EYES IN THE BACK OF THEIR HEADS NHÀ: | with the option to search for locations 1 Trang 21 \ ^ Mẹ Bà NĂS số lt may

Ngày tải lên: 07/03/2016, 23:49

... Contemporary Marketing 57 The ability to download Microsoft and IBM software products directly from the Internet is part of each firms' pricing strategy 59 Pricing strategy is an area of marketing ... Trang 3Strategic Planning in Contemporary Marketing 14 The chief executive officer (CEO) and vice president of marketing spend a greater proportion of their time on operational planning than ... 6Strategic Planning in Contemporary Marketing 33 Each element of the marketing mix - product, price, distribution, and promotion - is a subset of the overall marketing strategy 36 Planning strategy

Ngày tải lên: 16/11/2017, 15:56

... www.hybertdesign.comPrinciples of Social Research Public health problems are increasingly those of human behaviour: encouraging healthier lifestyles, understanding social determinants of health, and ... introduces some of the principles of social research as applied to public health It is aimed at those with some understanding of health and health care but little exposure to social research ... London School of Hygiene & Tropical Medicine Edited by Judith Green & John Browne Principles of Social Research There is an increasingglobal awareness of theinevitable limits ofindividual

Ngày tải lên: 10/10/2019, 16:07

... investment in social media Marketers often frame this question as, “What is the ROI (return on investment) of social media?” but financial metrics are just one way of evaluating social media marketing ... “The ROI Of Social Media Marketing” originally published on July 16, 2010 Table Of contents social Media delivers Results That are More substantial Than Mere Roi a Balanced social Marketing ... helps interactive marketers working on social marketing build a business case for their social budgets To properly value the impact of their social media marketing investments, interactive marketers

Ngày tải lên: 07/11/2019, 07:08

... www.hybertdesign.comPrinciples of Social Research Public health problems are increasingly those of human behaviour: encouraging healthier lifestyles, understanding social determinants of health, and ... introduces some of the principles of social research as applied to public health It is aimed at those with some understanding of health and health care but little exposure to social research ... London School of Hygiene & Tropical Medicine Edited by Judith Green & John Browne Principles of Social Research There is an increasingglobal awareness of theinevitable limits ofindividual

Ngày tải lên: 03/04/2021, 10:35

... www.hybertdesign.comPrinciples of Social Research Public health problems are increasingly those of human behaviour: encouraging healthier lifestyles, understanding social determinants of health, and ... introduces some of the principles of social research as applied to public health It is aimed at those with some understanding of health and health care but little exposure to social research ... London School of Hygiene & Tropical Medicine Edited by Judith Green & John Browne Principles of Social Research There is an increasingglobal awareness of theinevitable limits ofindividual

Ngày tải lên: 07/04/2021, 09:03

... and Ethics • Sustainable Marketing • Social Criticisms of Marketing • Consumer Actions to Promote Sustainable Marketing • Business Actions Toward Sustainable Marketing • Marketing Ethics • The ... of Marketing Consumers Trang 520 - 5Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall Social Criticisms of Marketing Marketing’s Impact on Individual Consumers High Cost of ... Prentice Hall Social Criticisms of Marketing Too Few Social Goods Whole Trang 1520 - 15Copyright © 2012 Pearson Education, Inc Publishing as Prentice Hall Social Criticisms of Marketing Cultural

Ngày tải lên: 18/01/2020, 23:07

... for choice of service processes, presentation of physical evidence, and use of marketing communications—not least for educational purposes. Several of the distinctive characteristics of services ... solution. ~~ Review of Principles of Market Segmentation Market segmentation is central to almost any professionally planned and executed marketing& apos;program. The concept of seg- mentation ... Nature and Determinants of Customer Expectations of Service," Journal of the Academy of Marketing Science 21, no. 1 (1993): 1-12. predicted service: the level of service quality a customer...

Ngày tải lên: 21/06/2014, 04:20

... Underlying such failures is often a lack of understanding of some of the key principles of service marketing and management. Technological change affects many other types of services, too, from ... Books, 1990), 31—34;John Bowen, "Development of a Taxonomy of Services to Gain Strategic Marketing Insights," Journal of the Academy of Marketing Science 18 (Winter 1990): 43—49; Rhian ... computers. The Internet offers new ways to deliver service for a broad array of industries. Many Web sites, however, offer an example of marketing goods through service rather than marketing a core...

Ngày tải lên: 07/02/2013, 09:52

... not socially homogenous groups as they are commonly represented. This is important to the social makeup of early Christianity. Social Stratification in Greco-Roman Society ã The official social ... expressions of honor for the emperors as gods existed in unofficial settings (small groups, families, individuals). ã Official Settings [p. 123] o Organizations of gymnasia and professional ... positive view of empire, including the author of the Pastoral, the author of 1 Peter, Polycarp, and Melito. [p. 229] o The alternate view claimed to be found in the Acts of Paul is typical of the...

Ngày tải lên: 10/12/2013, 04:15