Key principles of franchise marketing

Being part of a franchise system offers in most CaSes, instant Dra... The product or service itself is an important marketing tool... In a highly competitive playing field where simil

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nd recognition

Being part of a franchise system offers

in most CaSes, instant Dra

2 The product or service itself is an important

marketing tool.

In a highly competitive playing field where similar businesses are selling similar products, product naming and packaging becomes highly important

5 Promote your products and services

d be through hư campaigns, PUDIIC and media relations

| L T3dI0 commercials, Internet advertising d direct mall initiatives

4 Position yourself as an expert

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Additional waus to

create brand awareness include

writing or contributing to articles aS an expert @

> Keep past customers coming back

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And this could be through in- store promotions, loyalty programs, coupons and special offers and involvement in your

community (sponsoring

sporting or events, etc].

6 A Web site is without a doubt an

essential tool to getting customers

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| with the option to search for locations 1

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lt may be appropriate for some franchises,

however, to have their own Web site

for their local market.

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customers with information about your company

ises require mar

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Another way [o get

referrals is (through

your existing nel client Base

Ask customers to write testimonials, act as references or offer

an Incentive program for them to refer your services to others

10 Identify innovative approaches for getting more business

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remaining Static — If "ý want to remain

jompetitive you must find.new ways for