principles of marketing notes doc

... expense of the working practices of other professional groups in the hospital, or may see the system as a way of imposing... to maintain registers of the receipt and supply of controlled ... of some of the EP systems... average acute hospital Hospitals are larger, comprising of a number of distinct wards and departments There are a range of clinical and non-clinical professions ... dissemination of prescriptions • Availability of. .. requirements of the UK data protection legislation Ethical Issues As EP systems will be operated by healthcare professionals, the ethical principles

Ngày tải lên: 29/06/2014, 09:20

... activity, set of institutions, and processes © 2015 by Cengage Learning Inc All Rights Reserved American Marketing Association Definition of Marketing Marketing is the activity, set of institutions, ... use of marketing activities 27 Why Study Marketing? Describe several reasons for studying marketing 28 4 © 2015 by Cengage Learning Inc All Rights Reserved Why Why Study Study Marketing? ... An Overview of Marketing Chapter Lamb, Hair, McDaniel 2014-2015 © Cengage Learning 2015 All Rights Reserved Define the term marketing Describe four marketing management philosophies

Ngày tải lên: 09/12/2016, 12:20

... the changing marketing environment  Marketing Plan – a written document that acts as a guidebook of marketing activities for the marketing manager 3 ©... 17 Why Write a Marketing Plan? ... marketing mixes mixes © 2015 Cengage Learning Inc All Rights Reserved 41 The Marketing Mix Describe the elements of the marketing mix 42 © 2015 Cengage Learning Inc All Rights Reserved The Marketing ... one marketing marketing mix mix Concentrate Concentrate on on one one marketing marketing segment segment Appeal Appeal to to multiple multiple markets markets with with multiple multiple marketing

Ngày tải lên: 09/12/2016, 12:20

... society responsibilityExplain cause-related marketing6Trang 4Determinants of a Civil SocietyExplain the determinantsof a civil societyTrang 5The Modes of Social ControlThe following factors maintain ... societyTrang 6The Concept of Ethical BehaviorExplain the concept of ethical behaviorTrang 7Ethical BehaviorThe moral principles or values that generally govern the conduct of an individual or a group ... expectations of society• Concerned over legality and the opinion of others• Concern about how they judge themselves• Concern if it is right in the long runTrang 12Dell: An Ethics Case• Documents

Ngày tải lên: 09/12/2016, 12:20

... the social factors that affect marketing Explain the importance to marketing managers of current demographic trends Explain the importance to marketing managers of growing ethnic markets © 2015 ... marketer reactions to the state of the economy Identify the impact of technology on a firm Discuss the political and legal environment of marketing Explain the basics of foreign and domestic competition ... people of many different backgrounds  Nearly 60 percent of Hispanics are of Mexican descent  The diversity of the Hispanic population and the language... primary determinant of earning

Ngày tải lên: 09/12/2016, 12:20

... Inc All Rights Reserved Rewards of Global Marketing Discuss the importance of global marketing © 2015 Cengage Learning Inc All Rights Reserved Rewards of Global Marketing Having a global vision ... international marketing opportunities • Using effective global marketing strategies • Being aware of threats from foreign competitors © 2015 Cengage Learning Inc All Rights Reserved Importance of Global Marketing ... Negatives of Trade and Globalization  Millions of Americans have lost jobs  Millions fear losing jobs  Threat of outsourcing if workers not accept pay cuts  Vulnerability to operations moving offshore

Ngày tải lên: 09/12/2016, 12:20

... consumersuse useand and dispose disposeof of product product © 2015 by Cengage Learning Inc All Rights Reserved The Consumer Decision-Making Process Analyze the components of the consumer decisionmaking ... 2011, a woman allegedly pepper sprayed a crowd of shoppers reaching for discounted Xbox 360s Black Friday: • Retailers offer their best bargains of the year • Consumers camp out for days at stores’ ... Learning Inc All Rights Reserved 55 Marketing Implications of Perception         Important attributes Price Brand names Quality and reliability Threshold level of perception Product or repositioning

Ngày tải lên: 09/12/2016, 12:20

... Natureof ofBuying Buying More MoreProfessional Professional Buy Multiple... 2015 by Cengage Learning Inc All Rights Reserved Relationship Marketing and Strategic Alliances Discuss the role of ... Internet in business marketing Discuss the role of relationship marketing and strategic alliances in business marketing Identify the four major categories of business market customers © 2015 by Cengage ... types of business goods and services Discuss the unique aspects of business buying behavior © 2015 by Cengage Learning Inc All Rights Reserved What Is Business Marketing? Describe business marketing

Ngày tải lên: 09/12/2016, 12:20

... AAprinciple principleholding holdingthat that20 20 percent percentof ofall allcustomers customers generate generate80 80percent percentof ofthe the demand demand 4 © 2015 by Cengage Learning Inc All ... Rights Reserved The Concept of Market Segmentation © 2015 by Cengage Learning Inc All Rights Reserved The Importance of Market Segmentation Explain the importance of market segmentation © 2015 ... products from those of competitors © 2015 by Cengage Learning Inc All Rights Reserved 54 Perceptual Mapping A means of displaying or graphing, in two or more dimensions, the location of products, brands,

Ngày tải lên: 09/12/2016, 12:20

... item, product line, and product mix Describe marketing uses of branding © 2015 by Cengage Learning Inc All Rights Reserved Describe marketing uses of packaging and labeling Discuss global issues ... control over the intensity of distribution of manufacturers’ brands © 2015 by Cengage Learning Inc All Rights Reserved 26 Advantages of Captive Brands • • • • No evidence of store’s affiliation Manufactured ... Product Item distinct distinct offering offering among among an an organization’s organization’s products products Product Product Line Line AA group group of of closely-related closely-related

Ngày tải lên: 09/12/2016, 12:20

... Costs of Test Marketing • Often takes one year or more • Can cost over $1 million • Exposes new product to competitors...Approaches for New Product Development The Theprocess processof ofgetting ... Trialability © 2015 by Cengage Learning Inc All Rights Reserved 28 Marketing Implications of the Adoption Process Word Word of ofMouth Mouth Communication Communication Aids Aidsthe the Diffusion ... Reserved 34 Growth Stage  Increasing rate of sales  Entrance of competitors  Market consolidation  Initial healthy profits  Aggressive advertising of the differences between brands  Wider

Ngày tải lên: 09/12/2016, 12:20

... Rights Reserved 29 Unique Aspects of Nonprofit Organization Marketing Strategies • Setting of marketing objectives • Selection of target markets • Development of marketing mixes © 2015 by Cengage ... Reserved 29 Unique Aspects of Nonprofit Organization Marketing Strategies • Setting of marketing objectives • Selection of target markets • Development of marketing mixes 7 © 2015 ... Describe nonprofit organization marketing 26 7 © 2015 by Cengage Learning Inc All Rights Reserved Nonprofit Organization... PricingDecisions Decisions of ofNonprofit Nonprofit Organizations

Ngày tải lên: 09/12/2016, 12:20

... management, and discuss the benefits of supply chain management Discuss the concepts of internal and external supply chain integration and explain why each of these types of integration is important Identify ... Reserved [...]... activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms 3 © 2015 by Cengage Learning Inc All Rights ... Processes of Supply Chain Management Identify the eight key processes of excellent supply chain management and discuss how each of these processes impacts the end customer... success of any

Ngày tải lên: 09/12/2016, 12:21

... Reserved 41 IMC Popularity Growth • Proliferation of thousands of media choices • Fragmentation of the mass market • Slash of advertising spending in favor of promotional techniques that generate immediate ... Affecting the Choice of Promotional Mix Nature Nature of of the the product product Stage Stage in in PLC PLC Target Target market market characteristics characteristics Type Type of of buying buying ... Effective 39 Integrated Marketing Communications Discuss the concept of integrated marketing communications 40 © 2015 by Cengage Learning Inc All Rights Reserved Integrated Marketing Communications

Ngày tải lên: 09/12/2016, 12:21

... proof proof of of purchase purchase of of the the promoted promoted product product © 2015 by Cengage Learning Inc All Rights Reserved 52 Loyalty Marketing Programs Loyalty Loyalty Marketing Marketing ... firms that provide marketing and communications services employ millions of people across America One particular area that has continued to see rapid growth is the data side of marketing © 2015 ... Premiums Premiums Loyalty LoyaltyMarketing MarketingPrograms Programs Contests Contestsand andSweepstakes Sweepstakes Sampling Sampling Point-of-Purchase Point-of-PurchasePromotion Promotion Online

Ngày tải lên: 09/12/2016, 12:21

... measurements – Usually goals are developed in terms of desired dollar values, market share, or profit level – Goals are stated as quotas, or statements of a salesperson’s goals © Cengage Learning 2015 ... Media Media Telemarketing Telemarketing Referrals Referrals Networking Networking Cold Cold Calling Calling 4 © Cengage Learning 2015 All Rights Reserved 17 Cold Calling A form of lead generation ... department organization: •Regional •Product Line Marketing Function Performed •Market or Industry •Client or Account – Allows... volume of sales or the profit margin required by sales management 5

Ngày tải lên: 09/12/2016, 12:21

... aresponsored sponsoredby byaacompany companyor or one oneof ofits itsbrands brandsand andmaintained maintainedby byone oneor or more moreof ofthe thecompany’s company’semployees employees NonNoncorporate ... Independentblogs blogsthat thatare arenot notassociated associated with the marketing efforts of any with the marketing efforts of anyparticular particular company or brand company... consumer behavior ... Corporate) Individual Page Profile Fan of a... Rights Reserved 29 Location-Based Social Networking Sites Web sites that combine the fun of social networking with the utility of location-based GPS

Ngày tải lên: 09/12/2016, 12:21

... great deal of magic - - the business is doomed to fail! 1 MarketingMarketing MarketingMarketing Marketing A great deal of confusion still exists over the difference between " ;marketing& quot; ... with marketing include: - Advertising Age - Sales And Marketing Management - Product Marketing - Industrial Marketing - Stores - Distribution Worldwide Professional Journals: - Journal of Marketing - ... A ou Do A MarketingMarketing MarketingMarketing Marketing Plan?Plan? Plan?Plan? Plan? 17 Variables are listed below in order of customer significance. - Reliability gages the consistency of employee...

Ngày tải lên: 24/01/2014, 00:20

... same change of state. For example, from experiments such as those of Joule it is found that the expenditure of 4.184 joules of work on 1 g of water causes the change of state: ... work effects of a body is equal to the change of the function of state, U, i.e. the alge- braic sum is independent of the choice of path A-+oB. 1·8. Expression of the first ... brackets show the number of foot-pounds of work needed to raise the temperature of 1lb. of water by 1 °F. The result of the most accurate series of experiments, those with...

Ngày tải lên: 12/02/2014, 16:20

... None of the above I-127. (Continued) SELF-ASSESSMENT AND BOARD REVIEW For use with the 17th edition of HARRISON’S PRINCIPLES OF INTERNAL MEDICINE EDITED BY CHARLES WIENER, MD Professor of Medicine ... problem solving. This book is offered as a companion to the remarkable 17th edition of Harrison’s Principles of Internal Medicine. It is designed for the student of medicine to reinforce the knowl- edge ... expression of these disor- ders depends on a family of genes that can impart a certain degree of risk and then be modi- fied by subsequent environmental factors. The risk of the development of disease...

Ngày tải lên: 16/02/2014, 18:20