harley davidson case study building brand communities

... Trang 1CASE STUDY Building Brand Community on the Harley-Davidson Posse Ride Trang 2What are the benefits of long rides as Posse, for customers of Harley Davidson (HD)? Evaluate ... VoetQuestion 1  Very satisfied with the Harley  The ride was tremendous  However, augmented product evaluated less  Customers feel not that ‘heard’ Trang 6Can the Harley Owners Group’s (HOG) Posse ... with the stated goals of HOG  positive influence on the places which they visit  improves the Harley Davidson lifestyle experience  brings the company close to its customers Group 4 - E Mulder,

Ngày tải lên: 06/11/2013, 11:15

... unique Branding Decision Sponsor Decision Brand-Brand Name Decision Brand Strategy Decision Brand positioning Decision Re Brand -No Brand Manufactu rer brand Distributor brand Licensed brand ... brand  Individual product brand: each product has its own brand  Family brand: cover a range of products  House brand/ own brand: branded with the retailers name or brand  Company name brand: ... that you have with the brand helps secure your loyalty 1.2.6 Brand strategy Table 3: Brand building process 1.2.6.1 Brand building process Approach to building strong brand There are four

Ngày tải lên: 26/03/2015, 08:46

... long term view, this brand building process involved the following five steps: brand planning, brand analysis, brand strategy, brand building, and brand audit And brand building will be focused ... analyzed the building result of mattana brand 2.4.2 Brand building According to Alice M Tybout and Brian Sternthal on “Kellogg on branding, 2005”, the brand building concept based on 3 steps: brand ... (CBO) who geared to establish the brand strength, including brand stability, brand leadership and international presence Brand building, brand consolidation, and brand expansion should have the

Ngày tải lên: 02/07/2017, 07:59

... increase in brand relationship qualityin online brand community H4: Brand use in brand community related positively to brand relationship quality. Brand relationship quality and consumer hope Brand ... O’Guinn, 2001) When researchers study initial about brand communities, online brand communities aredeemed as tools in order to build relationships between consumers and brands thanks to corresponding ... respondents in online brandcommunities such as Apple brand community for Iphone fans, Channel brand community for perfume fans, 38 Degree flowers brand community for flower fan andSamSung brand community

Ngày tải lên: 01/09/2020, 15:09

... increase in brand relationship qualityin online brand community H4: Brand use in brand community related positively to brand relationship quality. Brand relationship quality and consumer hope Brand ... O’Guinn, 2001) When researchers study initial about brand communities, online brand communities aredeemed as tools in order to build relationships between consumers and brands thanks to corresponding ... respondents in online brandcommunities such as Apple brand community for Iphone fans, Channel brand community for perfume fans, 38 Degree flowers brand community for flower fan andSamSung brand community

Ngày tải lên: 18/09/2020, 08:54

... increase in brand relationship quality in online brand community H4: Brand use in brand community related positively to brand relationship quality. Brand relationship quality and consumer hope Brand ... of the brand Caring for the brand is a value in the brand community Members of this brand community are concerned with the optimal uses of this brand Brand Relationship Quality This brand says ... respondents in online brandcommunities such as Apple brand community for Iphone fans, Channel brand community for perfume fans, 38 Degree flowers brand community for flower fan and SamSung brand community

Ngày tải lên: 24/09/2020, 16:02

... increase in brand relationship qualityin online brand community H4: Brand use in brand community related positively to brand relationship quality. Brand relationship quality and consumer hope Brand ... O’Guinn, 2001) When researchers study initial about brand communities, online brand communities aredeemed as tools in order to build relationships between consumers and brands thanks to corresponding ... respondents in online brandcommunities such as Apple brand community for Iphone fans, Channel brand community for perfume fans, 38 Degree flowers brand community for flower fan andSamSung brand community

Ngày tải lên: 30/12/2020, 16:18

... collective brand equity of the pottery craft villages 1.3 Study object and scope 1.3.1 Study objects The study object is customer-based brand equity in the specific cases of collective brand of ... between brand awareness, brand association, perceived quality, brand loyalty, and customer-based brand equity The relationship among the factors including brand awareness, brand association, and brand ... moderates all 04 relationships: between brand awareness and brand equity, brand associations and brand equity, perceived quality and brand equity, brand loyalty and brand equity The levels of moderating

Ngày tải lên: 14/01/2021, 11:53

... staircase (ênhan gar) and the back staircase (ênhan ok) The front staircase arranged at dring gar is symmetrical with the back staircase arranged at dring ok Going upstairs of the front staircase ... Master Thesis Rites of passage of Ede Society in the Central Highlands of Vietnam (Case study: The Ede communities at two villages - buôn Dur and buôn Kmăl, Krông Ana district, Daklak province, ... back staircase By contrast, the strange guests have to go in the house through the front staircase as a strict rule If a strange guest deliberately comes in the house from the back staircase, the

Ngày tải lên: 25/04/2021, 13:22

... increase in brand relationship qualityin online brand community H4: Brand use in brand community related positively to brand relationship quality. Brand relationship quality and consumer hope Brand ... O’Guinn, 2001) When researchers study initial about brand communities, online brand communities aredeemed as tools in order to build relationships between consumers and brands thanks to corresponding ... respondents in online brandcommunities such as Apple brand community for Iphone fans, Channel brand community for perfume fans, 38 Degree flowers brand community for flower fan andSamSung brand community

Ngày tải lên: 16/07/2022, 08:48

... long term view, this brand building process involved the following five steps: brand planning, brand analysis, brand strategy, brand building, and brand audit And brand building will be focused ... analyzed the building result of mattana brand 2.4.2 Brand building According to Alice M Tybout and Brian Sternthal on “Kellogg on branding, 2005”, the brand building concept based on 3 steps: brand ... (CBO) who geared to establish the brand strength, including brand stability, brand leadership and international presence Brand building, brand consolidation, and brand expansion should have the

Ngày tải lên: 20/10/2022, 07:51

... inmarketingfieldrecently(Muniz&O’Guinn,2001).Whenresear ch ers studyinitialaboutbrandcommunities,onlinebrandcommunitiesared eem ed astoolsinordertobuildrelationshipsbetweenconsumersandbrandsthankstocorrespondinginternetcondition( ... Theresearchwasdesignedforthesamplesizeabout250respondentsinonlinebrandcommunitiessuchasApplebrandcommunityforIphonefans,Channelbrandcommunity forperfumefans,38DegreeflowersbrandcommunityforflowerfanandS a m S u n g brandcommunityforthefansofGalaxylines.Thesuitablereasonfor ... firstlimitationistochoosesomebrandcommunitiesforrespondingsurveystestedinthecontextofonlinesocialmedia,maynotberepresentativeofallonlinebrandcommunitiesdevelopedonthesocialmedia,thengeneralizingthefindingstootherbrandcommunities.Infact,itisnodoubtthatvalueco- creationpracticesindifferent brandcommunitieswillnotleadtosimilarlevelsofbrandrelationshipqualityforallbrands,asaresult,itmaybeobtainslightlydifferentoutcomesfromthestudyresults.Therefore,thestudyadmitsthelimitationandsuggeststhatresearcherssh

Ngày tải lên: 22/10/2022, 19:03

... increase in brand relationship quality in online brand community H4: Brand use in brand community related positively to brand relationship quality Brand relationship quality and consumer hope Brand ... O’Guinn, 2001) When researchers study initial about brand communities, online brand communities are deemed as tools in order to build relationships between consumers and brands thanks to corresponding ... respondents in online brand communities such as Apple brand community for Iphone fans, Channel brand community for perfume fans, 38 Degree flowers brand community for flower fan and SamSung brand community

Ngày tải lên: 23/10/2022, 19:55

... increase in brand relationship qualityin online brand community. H4: Brand use in brand community related positively to brand relationship quality. Brand relationship quality and consumer hope Brand ... QUALITY OF LIFE: A STUDY OF BRAND COMMUNITIES IN VIET NAM MASTER OF BUSINESS (HONOURS) Ho Chi Minh City – 2018 Trang 2LE THI MUIFACTORS INFLUENCING QUALITY OF LIFE: A STUDY OF BRAND COMMUNITIES IN ... respondents in online brand communities such as Apple brand community for Iphone fans, Channel brand community for perfume fans, 38 Degree flowers brand community for flower fan and SamSung brand community

Ngày tải lên: 21/12/2023, 06:27

... targeting strategy used by Harley Davidson Harley Davidson's positioning among consumers is as a premium motorcycle brand known for its advanced technology and design Harley Davidson has achieved ... Harley-Davidson more desirable and affordable  Higher affordability and accessibility will help the Harley-Davidson increase its market penetration 2.6 Acquiring competitors  The Harley-Davidson ... companies trying to compete with Harley but they all failed Harley is such a strong brand 3.2 Business expansion. But difficulties continued to come to Harley-Davidson when the US economy fell

Ngày tải lên: 16/12/2024, 09:22

... (Keller, K.L (1998) Strategic brand management: building, measuring, and managing brand equity, page 43) Brand equity subsumes brand strength and brand value Brand strength is the set of associations ... (page 87) Brand awareness consists of brand recognition and brand recall oerformance (Keller, K.L (1998) Strategic brand management: building, measuring, and managing brand equity, page 88) Brand ... Strategic brand management: building, measuring, and managing brand equity, page 88) 2.3.2 Brand image Brand image can be defined as perceptions about a brand as reflected by the brand associations

Ngày tải lên: 11/07/2022, 11:07

... of brand building 8 2.1 The Brand 8 2.1.1 What is the brand 9 2.1.2 Role of the brand 9 2.1.3 Extend of branding 12 2.2 Brand building 12 2.2.1 Brand Building Theories 12 2.2.2 What is brand ... brand building for? 17 2.3 Brand Equity 18 2.3.1 What is brand equity? 18 2.3.2 Brand equity theory (elements of brand equity and their function) 19 2.3.3 Brand equity drivers (building brand ... strong brand it has Using the case of McDonald’s the thesis describes what a strong brand is What is the role of the brand? How does the process of brand building looks like? What is brand equity

Ngày tải lên: 22/02/2023, 08:08

... gained from the case study due to the lack of a Performance Assessment Framework. Trang 12Chapter 2: Review of Literature2.1 Definitions of the brand, brand equity, brand building and brand management ... equity is based on consumer attitudes about positive brand attributes and favorable consequences of brand use 2.1.3 Brand building Building brands allows companies to grow their business, make ... aforementioned brand image, which is a customer’smental picture of a brand An important element of the brand identity is the brand name Effective brand names build a connection between the brand personalities

Ngày tải lên: 25/02/2025, 02:45

... Anholt- Ipsos Nation Brand Index (NBI), the Country Brand Index (CBI) by FutureBrand, and the Brand Finance Nation Brands Report The Country Brand Index (CBI) evaluates a nation’s brand through dimensions ... country’s image across touchpoints (FutureBrand, 2022) Meanwhile, the Brand Finance Nation Brands Report focuses on the financial valuation of a country’s brand, assessing the impact of national ... media platforms?Significance of the StudyThis study holds both academic and practical significance in the fields of cultural studies, communication, and nation branding The research contributes

Ngày tải lên: 15/09/2025, 15:15

... from its brand name, it is not easy to manage a strongbrand To understand more how a company builds and manages its brand to get the full benefitfrom it, a study into the case of the LiOA brand ... Introduction -4 2.2 What is a Brand? -4 2.3 The Importance of Brand Name -5 2.3.1 The main contribution of brands -5 2.3.2 A brand is more than a product -6 2.4 The Brand Equity -7 2.5 Brand Identity -7 ... DEVELOPING A BRANDING STRATEGY FOR LIOA -45 6.1 Developing LiOA Brand Identity -45 6.1.1 The brand as a product -45 6.1.2 The Brand-as-organization -46 6.1.3 The Brand-as-person: Brand personality

Ngày tải lên: 13/04/2013, 10:29