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... weaklyorinconsistentlyenforced Thisreportwillnotexploretheissuesofmonitoringandenforcement,althoughtheseare seriousconcernsthatneedtobeaddressedbypolicymakers.Atpresent,monitoringand complainthandlingbodiesdonotenforcecompanyledinitiatives.Alackofanindependent complaintmechanismcanleaveconsumersfrustrated,andalackofenforcementallows companyledinitiativestoberolledbackatanytime.Ifamonitoringandcomplaint handlingbodywereestablisheditwouldneedtogainconsumerconfidence,forwhichit wouldneed(a)tobetransparentinoperationwithroutineregularpublicationsoftheir activities;(b)tobeindependentandfreefromindustryinfluence,andseentobeso;and(c) toensurethattheirservicesareeasilyandinexpensivelyaccessedbyconsumers.Penalties mustbecommensuratewiththesizeofthemarketingbudgetsinvolvedandwiththe estimatedexposureofchildrentotheoffendingcommercialmessages. Afurtherconcernistheneedtoensurethat,whateverthedifferencesindefinitionsor approaches,allcompaniesshouldmakesomecommitmenttoofferselfrestraint.Inthe Europeanregiononly11companieshavejoinedthescheme,alongwiththeEuropean SnacksAssociation.Severalmajorcompanies,includingMcDonalds,KFCandHaribo,and manysmalleronesarenotincluded. Problemsofdefinitions Companieschoosetherulestoimposeuponthemselves.Asaresulttherearelikelytobe discrepanciesandinconsistencies.Hereweshalllookatsuchproblemsencounteredwithin thepledgesandpromisesandactivitiesundertakenbycompaniesintheEuropeanUnion. Whatageisachild? Thetablebelowprovidesexamplesofdefinitionsoftheagerangeforchildbycompanies participatingintheEUpledgescheme.Pleasenotethattheinterpretationofacompany policycanbecomplex,andreadersareadvisedtocheckthecompanystatementsfor themselves(hyperlinksareprovided). 7   Table1AgedefinitionsincompanyEUpledges(clickhyperlink for details) Organization Age for nomarketing Age for marketingofspecifiedproducts ... 0‐12* *≥50%ofaudiencemustbechildren;**≥35%ofaudiencemustbechildren;***≥30%ofaudiencemustbe children.****≥25%ofaudiencemustbechildren.~unlessanadultispresent.~~unlessadults predominate. + ≥35% for someshowsand≥50% for others. ++ 11 for printmedia,otherwise12.   Whichproductscanbepromoted?  IntheUSAalargenumberofcompany‐promotedmodelshavebeenproposed for defining thenutritionalcriteria for foodstobemarketedtochildren 21 andasimilarproblemhas ariseninEurope.Thenexttablegivesexamplesofnutrientmethods for definingfoodsas suitable for marketingtochildren,asproposedbysomeofthecompaniesintheEUpledge:  Table2Company‐setcriteria for foodstheycanmarkettochildren Company ... 15   Product design andpackaging  Self‐regulationgenerallydoesnotincludepackagingorproduct design andthesecanbe powerfulmarketingtoolstoattractpurchases.Theexamplebelowshowsaproductshaped, flavouredandtexturedtoappealtochildreninaboxwithatie‐ingamelaunchedby Kellogg’sonFacebookandfeaturingtheKraveKrusader(whomustovercomechallenges andobstaclestoreachchocolate). 26      Shopdisplays  Retaildisplaysarerarelyincludedincompany‐ledself‐regulation.Aisle‐enddisplaysand check‐outdisplaysarepremiumsitesandcanbeamajorinfluenceonspontaneous purchasesand,especiallyinthecaseofcheck‐outdisplays,thepurchaseofanitemforced uponaparentbychildrentakingtheproductintheirhandswhilewaitinginline.  Child‐to‐childmarketing  Peerrecommendationisastrongmotivatoramongchildrenandadolescents.Marketersare usinganumberofmethods for encouragingchild‐to‐childmarketing,includingpaymentsto youngpeopletomakerecommendationsandencouragementofchildrentomaketheirown  26 Seehttp://www.marketingweek.co.uk/sectors/food‐and‐drink/kellogg%E2%80%99s‐moves‐into‐ gaming/302 679 6.article Ajunk free childhood: Responsiblestandards for marketing foodsandbeveragestochildren   AbriefingpaperfromTheStanMarkProjectofthe InternationalAssociation for theStudyofObesity  PreparedbyTimLobstein,TriinParnandAngeAikenhead     StanMark...

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... Assets 78 75 9.90 CPP Payable 1 065.24 Inventory Assets Income Tax Payable 4 273 .25 Base Materials 4 875 .00 Receiver General Payable 6 74 0.16 Cobble Pavestones 8 560.00 EHT Payable 1 97. 35 Edging ... Blocks 8 900.00 GST Paid on Purchases –1 575 .00 Total Inventory Assets 45 475 .00 GST Owing (Refund) 2 77 9.00 Plant & Equipment Total Current Liabilities 78 76 8.00 Computers & Peripherals 5 ... Basic Accounting Supplement for Using Simply Accounting Version 8.0 for Windows by M. Purbhoo and D. Purbhoo Basic Accounting Supplement for Using Simply Accounting Version 8 Page 6 of 13 Purbhoo...

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... of EU SAIs for its information and other use it may deem appropriate; and ã The EUROSAI and INTOSAI General Secretariats for their information and consideration. *** This version includes ... “Quality Control for Audits of Historical Financial Information” 36 Annex D – ISQC 1, “Quality Control for Firms That Perform Audits and Reviews of Historical Financial Information, and Other ... circumstances. For example, audit procedures that are appropriate for attesting the reliability of a set of financial statements are unlikely to be entirely appropriate for a performance audit....

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