Source: Deloitte, Talent Edge 2020: Redrafting Talent Strategies for the Uneven Recovery, January 2012 Table of ConTenTs 03 Introduction: The New World of HR 04 View from the Top: Wh
Trang 1Driving HR Forward:
A Practical Guide for Making the Shift from Administrator to Strategic Advisor
Trang 2Source: Deloitte, Talent
Edge 2020: Redrafting Talent
Strategies for the Uneven
Recovery, January 2012
Table of ConTenTs
03 Introduction:
The New World of HR
04 View from the Top:
What Executives Expect from HR Today
08 Keep It Simple:
Streamlining Workforce Management
12 Cracking the Talent Conundrum:
How to Find, Develop, and Keep the Best People
16 Decoding the Cloud:
What New Technology Means and Why It Matters
Trang 3It’s clear HR today is about more
than just transactions HR leaders are
expected to have a holistic view of the
business and provide valuable insights
to help the company make the right
talent decisions, whether regarding
recruiting, compensation, leadership
development, or succession planning
But it’s not a matter of ignoring the
day-to-day to focus on loftier matters
The successful HR organization needs
to be a combination of operational
efficiency and big-picture planning
This e-book draws on the insights
of independent researchers, Oracle
Human Capital Management (HCM) product and industry experts, and Oracle HCM customers It aims to provide both inspiration and practical roadmaps to simplify workforce management, build the best talent, and help HR leadership make a major contribution to their companies’
overall success It also looks at the toolkit of the modern HR organization Throughout the book, we’ll discuss technological advances in human capital management and show real-life applications and success stories from companies across the world
The C-Suite wants more out of its
Human Resources department In a
2012 global survey by the Economist
Intelligence Unit (EIU) only 38 percent
of CEOs and CFOs said their head of
HR was a key player in their company’s
strategic planning However 80 percent of
the executives are looking for HR leaders
to make this contribution So what can HR
do to close this gap?
InTroduCTIon:
The new
world of hr
Trang 466 percent
of CEOs say the lack
of the right skills is
their biggest talent
challenge
PWC 14th Annual Global
CEO Survey, McLean
& Company, 2012
The Changing Business of hR
To create a forward-looking plan for your HR organization, first take a step back to understand how the role of the HR leader has changed In this short video, Oracle VP of Product Strategy and former HR practitioner Gretchen Alarcon outlines the fundamental shifts that have taken place in HR over the past five years and provides specific steps the savvy HR organization should take to succeed—both now and in the future
watch now ›
whaT exeCuTIVes expeCT from hr Today
It’s a new world for HR HR leaders are looking at new business metrics, developing stronger relationships with line of business owners, and evolving from tactical manager to valued consultant
This all sounds great in theory, but many organizations are still struggling with the reality So how does HR reach these new heights? In this section, we’ll take
a look at what C-level executives say
HR can do to drive growth, and how new technologies can help.
Trang 5exeCuTive insighTs:
MaRk huRd on how
daTa-dRiven hR
deCisions MaxiMize Roi
Business today is conducted in the
language of numbers Every business
unit in a company is expected to
make and defend decisions based
on data Crunching numbers can
be an intimidating and unwelcome
prospect to the HR leader, but in this
video from TaleoWorld 2012, Oracle
President Mark Hurd explains how
making those data-driven decisions
is easier than ever with the right
analytical tools He discusses the key
metrics a CEO expects to see from
the HR team, how they contribute to
the bottom line, and how quickly—and
painlessly—they can be sourced
watch now ›
The RelaTionship BeTween The C-suiTe and hR
We’ve all heard that the C-Suite wants
HR to take a more strategic role, and we know they want hard facts
to back up recommendations and drive decisions But what exactly do executives think of their HR leaders today? This infographic, based on the Economist Intelligence Unit (EIU)
2012 global survey of CEOs and CFOs, breaks it down See the highlights, and then download the full CEO and CFO perspective reports to get
a deeper look at these crucial and complex relationships
see the infographic ›
The Changing
Business of HR
watch now›
Executive Insights
watch now ›
The Relationship Between the C-Suite and HR
see the infographic ›
Trang 6how hR Can Take
on a BiggeR Role
in dRiving gRowTh?
Ceo peRspeCTives
In the following report, the full results
of the EIU 2012 survey are presented
from the viewpoint of the CEO The
report explores the nature of the HR/
CEO relationship, how that relationship
has been affected by the economic
downturn, and how it varies across
industries and regions It also looks at
how two trends—the growth of the
knowledge economy and the move
away from administrative functions—
are potentially reshaping the role of
HR in the corporate world
Get the report ›
Cfo peRspeCTives
Although the CEO certainly thinks
about financial impact, the CFO
eats, sleeps, and breathes numbers
And with people representing the
most expensive outlay for many
organizations, the relationship
between HR and finance is a critical
one According to the EIU survey,
most companies have a lot of work to
do in this arena
The following report, presented from the CFO’s perspective, presents evidence of the friction between HR and finance, explores what this discord can cost companies, and suggests ways HR can improve the relationship
to the benefit of business units and the company as a whole
Get the report ›
a new day: Taking hR fRoM Chaos To ConTRol
Thinking about the new opportunities for HR is exciting Who doesn’t
want to be seen as invaluable
to a company’s success? But transformation is impossible if you can’t get a handle on all the demands
on your time and the many tasks that—let’s face it—just have to get done Only 13 percent of HR officers say that they have the analytics and tools they need to properly drive their functions See how you can go from frazzled to focused with applications that were created with the busy HR leader and the average employee user in mind
see the infographic ›
Trang 7Copyright © 2
013, O racle a nd/or i ates A
ll rights reserve
d Orac ava ar stered trademarks o
f Oracle and/or iates O ther names m
ay be t
respective ow ners 1
21412 1 30213 Sources available on request.
THInk ORAC
LE HU mAn C APITAL mAnAGE mEnT
An IDE AL DAY :
Quiet t
he c haos , take c ontr ol
powe r h r’s b usine ss c ontr ibutio n
and hard t
o use
For a chief hr offic er
For a chief hr offic er
Your system is
flexible, global
and customizable
All w orkforce data i
s in o
ne place:
clean and c onsistent
Your CEO needs an expansion staffing plan
— NOW
You h ave a clear view
of your talent—and
who’s right
to staff that new office
of HR’s time
is spent o
n strateg
ic activities
of outperforming companies
excel at
managing chan
ge Talent is the
Top Concern of
of HR officers say they hav
e the a nalytics and tools n eeded
to drive the
ir functions
MOvE HuMAN R ESOuRCES
TO
THE CENTER
OF YO
uR bu SiNESS
Lever ages the power
of the
Cloud fo r flexibi lity, effi ciency
and fast deploy ment
simp le
f Single user experiencef
A role-based system f
or your entire team
f Available w here you ne
ed it:
desktop or mobile fstrateg ic
Easily a ssess your workforce and develop talent pools
f improve hire quality a
nd reduce co
st to hire
f Re-skill w orkforce ba sed o
nd currencies t
o also manage data privacy, securit
y and compliance
insigh tful
f Track and fi
ey m etrics by regions, busine
ss units and more
f Forecast workforce performance and i dentify talent risks early
Only 15 percent
of HR’s time is spent
on strategic activities, while 71 percent is still spent on service delivery, record keeping, compliance, and internal management.
HR Transformation in EMEA, Mercer 2010
poweR hR’s Business
ConTRiBuTion— youR TiMe is now
Today’s CHRO is expected to be a blend of
functional wizard, strategic advisor, personal
coach, and executive leader Join us for an
insightful conversation about this expanding role
of HR, as Gretchen Alarcon outlines specific
examples of HR challenges and walks you through
how you can use technology to meet each of them
head-on Gretchen covers complex yet common
executive requests, such as examining labor
costs in a particular region, understanding attrition
rates, uncovering issues in the employee review
process, and supporting a company expansion
with the right talent and workforce planning to
make the move successful She also highlights
the two tenets of the strategic HR organization:
simplifying people management, and building
the best talent We’ll cover core principles in
the Webcast and will then dive deeper into each
concept in the following sections
Perspectives
Get the report ›
A New Day:
Taking HR from Chaos to Control
see the infographic ›
Power HR’s Business Contribution
watch now ›
Trang 8Keep IT sImple:
sTreamlInInG worKforCe
manaGemenT
Companies report that only 15 percent of HR’s time is spent on strategic activities That means the rest of time is spent on transactions, digging through systems and spreadsheets to find the answers you need, and trying to connect the dots This isn’t just frustrating for the
HR department—it’s also bad for the company Inefficiency is costly whether you measure it by unnecessary staff hours spent on basic tasks or by the warning signals missed due to messy or inconsistent data Without streamlined people management, building the best talent is out of the question You simply won’t have the information or time you need to succeed In this section, we’ll look
at how you can clear out the clutter by empowering users with programs they can and will want to use, making better decisions with role-based metrics and dashboards, and using social networking capabilities to better connect to and
understand your workforce
Fewer than
25 percent of
organizations have
access to the people
insights they need.
Trang 9using Business
inTelligenCe To
undeRsTand fuTuRe
woRkfoRCe ouTCoMes
When it comes to business analytics,
most companies have the basics
down pat They can easily tell you
revenue outcomes for the past
quarter or year, how many new
clients they signed, and which lines
of business were the most profitable
That’s all necessary information, but
how many businesses operate in a
state of looking backward? When it
comes to analytics, many companies
still struggle to tie their top-level
strategy to daily operations and
identify business outcomes based
on workforce predictions Predictive
analytics are a standard part of the
consumer experience Think about
it: how does your favorite bookstore
or entertainment site know which
books or movies you might want to
explore next? How do credit agencies
know whether you’re able to handle
a certain loan amount or credit line?
In this Webcast, representatives from
Oracle, Hologic Inc., and Performance
Architects talk about applying those
consumer concepts to the workforce
and using them to predict business
outcomes such as performance
and attrition By embedding these analytics throughout HR, everyone involved in the management process, from the top down, can see predicted outcomes and proactively make
the adjustments necessary to meet strategic goals In addition, both management and staff gain a richer understanding of what employees need to do and how they need
to develop to continually meet company objectives
Using Business Intelligence
watch now ›
75 percent of employees feel their work history and experiences are not leveraged by their employer
Source: Taleo Research, UK Social Talent Management Report
Trang 10geTTing a handle on youR woRkfoRCe
As the HR leader you may be thought of as the people
person, but when your data is scattered or messy, it can
be hard to know and understand your workforce The key
is to implement the right tools to organize and monitor
employee information so the answers to your workforce
questions—who’s strong? who’s struggling? who’s at risk?
—are right at your fingertips What’s more, your tools need
to be accessible to your line managers so they can take
ownership of their organizations and not feel key employee
data has disappeared down the HR rabbit hole
In this series of short videos, you’ll see a new approach
to workforce management that provides interactive
organization charts, rich employee portraits, and clear
reports that show you critical details such as who your
star performers are, what your attrition rates are and which
critical employees are in danger of leaving With a simple,
user-friendly interface, line managers, HR leaders, and
employees can quickly find the information they need,
take immediate action to make certain organizational
changes, and test out the implications of others
Making youR woRkplaCe soCial
When you think of social networking at work, you may
worry about employees wasting time on Twitter and
Facebook or searching for their next opportunity on
LinkedIn Conversely, you may think about how you can
tap into the social craze to improve recruiting Good and
bad, these are all valid points—but they aren’t the only
applications of social media
Step 1 Interactive Org Chart
watch now ›
Step 2People Portrait
watch now ›
Step 3 Gallery
watch now ›
Step 4HCM Analytics
Trang 11If you want to keep your employees so engaged that they
have no need for fooling around on Facebook, and you want
to retain the socially savvy new hires you just found on
LinkedIn, think about creating your own network
In this video, Oracle HCM experts Scott Ewart and Aaron
Green explain how creating an internal social network can
increase collaboration; strengthen employee connections
to each other, to their managers, and to the company; and
enable managers to see a fuller picture of their teams and
employee contributions The benefit for HR? Not only will
you increase engagement, but you’ll also get a bigger,
richer view of your employee ecosystem
watch now ›
sToRies fRoM The field:
aRdenT leisuRe auToMaTes
an end-To-end hCM pRoCess
Ardent Leisure is one of Australia’s leading theme park and
attraction operators Before deploying Oracle HCM Cloud
Service, the company lacked a true HCM solution They only
had payroll covered, causing what one manager called a
“very big gap in the HR environment.” With the new Oracle
HCM solution, Ardent Leisure has been able to automate
an end-to-end HCM process that’s clear, transparent,
measurable and trackable And it’s not just about efficiency
—the company has also been able to improve collaboration,
support, and interaction between managers and staff
within the organization
see how they did it ›
Stories from the Field
see how they did it ›
Making Your Workplace Social
watch now ›
Trang 12CraCKInG The TalenT Conundrum:
how To fInd, deVelop and Keep The besT people
Talent used to be seen as only an HR issue No longer The war for talent is hitting companies’ bottom lines, and this means talent has shot up to the top of the CEO’s agenda Some sobering facts: disengagement costs North American companies more than US $368 billion dollars each year1, and despite the economic downturn, 52 percent of jobs at U.S companies are going unfilled2 due to lack of the right talent What does this translate to for a CEO? According to a 2012 global survey by PwC, it means higher expenses, the inability to innovate, missing out on opportunities, cancelling or delaying strategic initiatives, and falling short of growth forecasts It’s no wonder there’s more pressure than ever on HR leaders to improve workforce planning
Talent management is a big nut to crack, so in this section we’ll break down some of the essential elements of a strong talent strategy: leveraging new channels to source the best people, keeping top performers engaged, and building a talent model for continued success
Source: Deloitte, Talent
Edge 2020: Redrafting Talent
Strategies for the Uneven