KAHOOT group 3 ( no answer)

Product platform, core component and support services component C.. Brand name, packaging component and support services component D.. core component, packaging component and support ser

KAHOOT

1 Quality can be defined on two dimensions: market-perceived quality and _

A product quality B performance quality

C maintaining quality C maintaining quality

2 is used to describe the changes mandated by local product and service standards

A product homologation B green marketing

C global localization D mandatory adaptation

3 is a term used to identify concern with the environmental consequences of a variety of marketing activities

A product homologation B green marketing

C global localization D mandatory adaptation

4 What are the 3 components of a product?

A repair and maintenance, core component and packaging component

B Product platform, core component and support services component

C Brand name, packaging component and support services component

D core component, packaging component and support services component

5.The support services component includes repair and maintenance, instructions, installation, warranties,, and _

A.deliveries/product platform

B deliveries/core component

C deliveries/packaging component

D.deliveries/the availability of spare parts

6 Which of the following is the most important criterion for global market consumers while purchasing products?

A Appearance B Size

C Technology D Quality

7 "Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality."

A True B False

8 The decision to standardize or adapt a product is crucial in _

A market-perceived quality B performance quality

C maintaining quality D conformance quality

9 Product adaption is dictated by the requirements:

A Legal, economic, political, technological, and cultural

B Legal, economic, political, technological, and climatic

C Legal, economic, laws, technological, and climatic

D Legal, physical, political, technological, and climatic

10. _is the process by which innovation spreads

A diffusion B innovation

C global localization D.global brand

11 Any idea perceived as new by a group of people is an _

A diffusion B innovation

C global localization D.global brand

12 The crucial elements for diffusion are : an innovation; which is communicated through certain channels; over time;

A among the members of a social system

B.relative advantage

C.an innovation

D.trialability

13 The core component consists of the physical product and all its and _ features

A design /functional B.color/ flavors

C flavors /functional D functional/design

14 How many extraneous variables affect diffusion?

A 9 B.7

C 5 D.3

15 The power in the marketplace is shifting from a sellers’ to a customers’ market,

a sellers’ market/ customers’ market

b customers’ market/ sellers’ market

c quality/ price

d quality/ innovative products

16.Minor changes in mean major changes in the related

a global demand/ industrial demand

b industrial demand/ consumer demand

c derived demand/ consumer demand

d consumer demand/ industrial demand

17. _ standards vary with the level of a country's industrialization

a quality

b global

c technology

d local

18 is seen as a competitive tool, a decisive factor on the world markets

a product life cycles

b quality

c innovation products

d product component model

18 In a competitive marketplace in which the market provides choices, most consumers expect … to be a given

a performance quality

b market-perceived quality

c market-perceived quality and performance quality

d Standard quality

19.In a competitive marketplace in which the market provides choices, most consumers expect … to be a given

a performance quality

b market-perceived quality

c market-perceived quality and performance quality

d standard quality

20 Whether or not a group accepts an innovation, and the time it takes

to do so, depends on the …

a product quality

b product’s characteristics

c Innovative Products

d Diffusion of Innovations

21.A product whose design reflects the needs and expectations of the buyer no more, no less is market-perceived quality

22. are a problem in selling industrial products internationally

a.consumer demand

b.product quality

c.customers’ market

d.Common standards

23 A product is the sum of the … and … satisfactions it provides the user

a primary function/ psychological

b physical/ psychological

c innovation product/ physical

d innovation product/ psychological

24 What are the two dimensions that help in defining the quality of a product of quality?

A Consumer choice quality and process quality

B Market-perceived quality and performance quality

C Product quality and market quality

D Actual quality and assumed quality

25 Which of the following countries or group of countries has been at the forefront of the "green movement"?

A The United States

B Japan

C Europe

D OPEC countries

26 What are not part of the support services component?

A Repair and maintenance

B Deliveries

C Packaging

D Instructions

25.A product whose design reflects the needs and expectations of the buyer—no more, no less—is market-perceived quality

a true

b false (đáp án đúng là a quality product)

26 What are not part of the support services component?

A Repair and maintenance

B Deliveries

C Packaging

D Instructions

27 Which adopts the ad-based B2C model?

A Netflix

B Lazada

C Coopmart

D Phimmoi

28.Who are the target customers of B2C?

A consumers

B company

C government

D small business

29.For many technical products, the determining factor for buyers to accept one company's product over another is:

a Seller's willingness to provide installation and training

b Product quality is not as expected

c Do not install the product at home

d Long-term transfer service

30 What part of a refrigerator will the manufacturer replace for an

original refrigerator if something breaks?

a Spare and replacement part

b Training

c Installation

d Business service

31 In which industries are restrictions on cross-border data flows likely

to hurt

a Media industry and multinational companies

b Construction industry

c Architecture

d Power industry

32.What are the service companies that enter the international market to serve their local customers abroad?

a Cộng Cofee

b The Coffee house

c Koi Thé

d Katinat

33 For many industrial products, the revenues from associated services exceed the revenues from the products

a associated services/ products

b after-Sale Services/ products

c Business service/ after-Sale Services

d associated services/ after-Sale Services

34 The product platform, design features, and functional features are all found in the component?

A Support

B Packaging

C Core

D Supplementary

35.If a company lowers its product's price to compete, it's most likely concentrating on the component of the product?

A Price

B Support

C Packaging

D Core

36 As a product moves through the distribution system, it loses its performance quality What is it?

a performance quality

b market-perceived quality

c maintaining performance quality

d product quality

37.Which B2C model does Netflix belong to?

A advertising-based B2C

B community-based

C fee-based

D direct sellers

38.What is the business approach of B2B?

A Random

B In the direction of the relationship

C In the direction of the product

D In the direction of the service

39 What is the business approach of B2C?

A In the direction of the service

B In the direction of the relationship

C In the direction of the product

D Random

40 How much does B2B marketing cost?

A Takes a small percentage of the total cost

B Takes a large percentage of the total cost

C Does not account for a percentage of the total cost

D Can't count

41.How much does B2C marketing cost?

A Takes a small percentage of the total cost

B Takes a large percentage of the total cost

C Accounted for 0 percentage of the total cost

D Can't count

42 From a sociological viewpoint, any idea perceived as new by a group

of people is considered as a(n) _

A creation

B adaptation

C declension

D innovation

43.Which of the following is a physical attribute of a motorbike that is essential for its primary function?

A Color

B Price

C Mobility

D Design

44 _ is the term used to describe the changes mandated by local

product and service standards

A Product localization

B Product protectionism

C Product disapprobation

D Product homologation

45.Chocolate bars must be repackaged in an additional plastic wrapper

to protect them from heat and dust.It is

A Legal requirements

B Economic requirements

C Political requirements

D Climatic requirements

46.A South Asian energy bar brand sold its bars individually or in packs

of two, replacing packages of 10 or 20 bars.It is_

A Legal requirements

B Political requirements

C Economic requirements

D Technological requirements

47 A television manufacturer has to simplify its televisions before

introducing it to the others country

A legal requirements

B climatic requirements

C political requirements

D technological requirements

48 HT Motors is incorporating a new technology into their vehicles in order to boost economy and reduce carbon emissions

A permission marketing

B traditional marketing

C green marketing

D black marketing

49 Consumers have broad but somewhat vague stereotypes about specific countries and specific product categories that they judge "best." Which of the following would not fit in the "best" stereotype scheme?

A Chinese silk

B French perfume

C Indian cars

D English tea

50 Relative advantage is the _

A degree of complexity associated with product use

B compatibility with acceptable behavior, norms, values, and so forth

C perceived marginal value of the new product relative to the old

D degree of economic and/or social risk associated with product use