Remove "weak" words Words like very , extremely and really seem to make your meaning stronger.. Remove "weak" words Consider the following sentence: It was a very cold winter and m
Trang 1“Very” doesn’t help
Trang 2Remove "weak" words
Words like very , extremely and really seem to make your meaning stronger
But do they?
Trang 3Remove "weak" words
Consider the following sentence:
It was a very cold winter and many of the old people in the village died of hypothermia.
Is it any less strong without the word very?
It was a cold winter and many of the old people in the village died of hypothermia.
Trang 4Remove "weak" words
Consider the following sentence:
I love you Will you marry me?
Does it sound better if we write it this way?:
I really love you Will you marry me?
Trang 5Who is telling the truth?
A shopkeeper woke up in the morning and found that his shop had been
robbed in the night
He called the police They arrested two local boys and called them in for
questioning
Trang 6Who is telling the truth?
The police asked the first boy: Did you rob the shop last night?
The first boy answered: No, I swear to you I didn’t do it I would never, never,
ever do a thing like that I’m telling the truth, you’ve got to believe me Please mister, I'm not lying
Trang 7Who is telling the truth?
Then the police asked the second boy: Did you rob the shop last night?
The second boy answered: No, I didn’t.
Trang 8Who is telling the truth?
Then the police asked the second boy: Did you rob the shop last night?
The second boy answered: No, I didn’t.
Do the extra words in the first boy’s answer help make it sound more truthful?
Trang 9Shorter is stronger.
Which is stronger?
I really, really, very much hate to eat spinach.
I hate spinach.
This?
Or this?
Trang 10Shorter is stronger Simpler is better.
Short sentences are clearer and stronger than long ones
Trang 11About author
Hans Anderson
2007-Present: Lecturer at FPT Greenwich Programmes, FPT University
2007: M.S., Computational Mathematics, University of Minnesota
2001: B.A., Computer Science, Gustavus Adolphus College, Saint Peter, MN