Apple story

ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only computers, but also other electronic goods and servic

Welcome to

The apple story

Apple Inc (previously Apple Computer, Inc.) is an American multinational

corporation that designs and markets consumer electronics, computer

software, and personal computers.

Apple Inc ignited the personal computer revolution in the 1970s with the Apple II and since then has been reinventing and innovating not only

computers, but also other electronic goods and services.

The company's best-known products include the Macintosh line of computers,

the iPod, the iPhone and the iPad

As of July 2011, the company operates 317 retail stores in ten countries, and

an online store where hardware and software products are sold.

introduction

“Man is the creator of change in this world

As such he should be above systems and structures, and not subordinate to them.”

vision

“the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals,

services, and Internet offerings.”

mission

electronics digital distribution

Chairman & CEO : Steve Jobs COO & Acting CEO: Tim Cook

The Evolution of apple inc.

2006 1997

1977 1975

Apple’s history starts with the story of two young and exceptional people who began building a computer in their garage and launched the microcomputer revolution It’s the story of two ‘Steves’:- Stephen

G Wozniak and Steven P Jobs

The beginning.

The beginning

Apple has been created in 1976

by Steve Jobs, Steve Wozniak

and Ronald Wayne

in Cupertino, California They

all left ATARI Computers to

create their own company

Apple's first headquarter was

the Jobs' parents garage where

Jobs and his friends design their

first computer kit : the Apple I

Apple i

On1976 April 1 – released the Apple I (for $666) and started Apple Computers.

Had 8 KB of RAM

It was box wood-made with a basic motherboard inside.

Later a cassette interface to enable external data storage was added.

Originally used an audio

cassette drive for storage but

later it was replaced by a floppy

disk drive

Supported the BASIC program

Had 64 KB of memory

And with a software called

VisiCalc which was Apple's

"killer application" : a

spreadsheet program !

In 1979 Jobs and some other Apple employees visited the Xerox PARC( Palo Alto Research Centre) There they saw Xerox Alto “The environment of the screen was graphically based” with icons, with a mouse for pointing at them, windows and pull-down menus Thus

the user could ”interact easily with the computer

without ever typing a single letter”

Extra shot

Apple III

 Released May 1980

 Had 128K of RAM

 Designed for businesses – expensive!! > $4300!!!

 Had lots of problems – didn’t do well

18

The lisa

The intro of the Macintosh

Apple introduced the Macintosh in 1984

 Sales not initially as strong as desired

 Changed with the intro of

 LaserWriter – first reasonably priced laser

Early Years – Computer Comparison

1985: due to some power struggle between Jobs and then CEO John Sculley, Jobs resigns from Apple

Computers and started a new company NeXT Inc

Extra shot…

1991:System 7- upgraded OS which added colour to interfaces and new networking capabilities

The Performa lines of Macintosh LC- a disaster

Apple tastes failures of many other products

including digital cameras, portable CD audio players, speakers, video consoles, and TV appliances

Microsoft gains market with cheap commodity

personal computers

1994: Apple allied with IBM and Motorola in the AIM

alliance.

1991-’95

RETURN OF STEVE JOBS

1996: acquisition of NEXT Inc.

Jobs back to Apple as an advisor

1997: Steve Jobs –the CEO

1997: Steve Jobs announced that Apple would join

Microsoft to release new versions of Microsoft Office for the Macintosh

1997:Apple introduced the Apple Store+ new order manufacturing strategy

build-to-1998: introduced the new iMac

with Mac OS X

Then came the iBook, Apple's new laptop

Rebirth of apple

320 GB hard drive

Evolution of OS’s…

Mac System 1,2,3,4 (1984-1987)

 Distinguishable from other OSs from that era in that they used entirely graphical user interfaces

 Could only run one application at a time

Mac System 5, 6, 7 (1987 – mid 1990’s)

 Could run multiple applications

Mac OS 8 (8.0 – 8.6) (1997) – better file management

Mac OS 9 (9.0 – 9.2.2) (1999) – improved support for wireless

Mac OS X (1999 – today) – UNIX based OS

10.0 – Cheetah (‘01) 10.1 – Puma (‘02) 10.2 – Jaguar (’03)

10.3 – Panther (’04) 10.4 – Tiger (’05) 10.5 – Leopard (’08)

10.6 – Snow Leopard (’09) 10.7 – Lion(‘11)

iPod- the blockbuster

On October 23, 2001-the iPod 

CPU: Samsung ARM and Apple A4

 5 GB hard drive that put "1,000 songs

in pocket”

New technology: spintronics

Initially , iPod software only worked

with Mac OS;

 from 2nd generation onwards works

with Microsoft Windows also

Apple's iTunes Store was introduced,

offering online music downloads for

$0.99 a song and integration with the

iPod.

Albert Fert and Peter Gruenberg won the 2007 Nobel

Prize for physics for work that has allowed hard disks to

be made much smaller for everything from laptops to

iPods

The prize was awarded for work on magnetoelectronics, also known as spintronics

It uses the spin of the electron to store and transport

information instead of the electrical charge, meaning

much more information could be kept in a smaller space than before

Extra shot

on January 9, 2007, Jobs announced that

Apple Computer, Inc would from that point on be

known as Apple Inc., because computers were no

longer the main focus of the company, which had

shifted its emphasis to consumer electronic devices Announced iPhone and Apple TV

Shredding down ‘ computer’

 a convergence of an Internet-

enabled smartphone and iPod.

  iOS, (formerly iPhone OS)-

scaled down version of OS X

3.5-inch (89 mm) touch screen

display,

4, 8, or 16 GB of memory, 

Bluetooth, and Wi-Fi

tablet PC Released on April 3, 2010 Processor: A4

256 MB RAM

Bluetooth n Wi-Fi

sold more than 300,000

units on that day and

reaching 500,000 by the end

of the first week.

June of 2011, Apple

unveiled its new

online storage and

syncing service for

music, photos, files

and software

 iCloud

Os x lion

Present hits

IPHONE 4

IPAD 2

AND THE UPCOMINGS

iPhone 5 (this September)

iOS5 (this September)

iPad3 (on testing)

iPhone-low cost version(on lab)

Some business things

Differentiation Strategy

Value Creation

Core Competencies

Music Strategy (iTunes)

Video Strategy (iMovie)

Internet Strategy (iTools)

Branding

Innovation Differentiated Product

Ease of Use Superior Quality

Retail Strategy Marketing and Sales

Customer Loyalty

Online Sales

High Price Proprietary System

Niche Market Cannibalization

Strengths& weaknesses

Apple evokes a loyalty from its workers that

information only leaves its campus when Steve Jobs

takes the stage to unveil it

Secrecy at Apple is not just the prevailing

communication strategy, but it is baked in to their

corporate culture

Work culture

Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung Google sony

competitors

Where apple stands now?

TWITTER FACEBOOK NISSAN GROUPON GOOGLE DRAWING INFORMATION INDUSTRY

NETFLIX

ZY NGA EPOCRATES

THE WORLD’S MOST INNOVATIVE COMPANIES

Apple

GoogleMicrosoft

World’s most reputed it companies

Samsung Hewlett-Packard (HP)

Sony LG Toshiba Nokia Panasonic

Apple

Microsoft Dell

The consumer electronics industry outlook

LETS HAVE SOME MARKET ANALYSIS

i-phone Market Share:

Closest Competitor RIM Blackberry Share :

Market Growth Rate:

30% 40% 32%

i-pod Market Share:

MARKET PRICE

Because Apple thinks Different

from others

How?

Think different

Think different

For 35 years Apple has been a

trend-set ter company able to foresee the future

of domestic computer and consumer

electronics it will probably continue

during the next decades because their strength is the innovation And they

know, how to ‘think different’.

Apple, go on innovating…

Click to edit Master text styles

Second level

Third level

Fourth level

Fifth level