Tài liệu Introduction of E-commerce - Presentation doc

Introduction of E-commerce Tran Thanh Hai E-commerce Derpartment Ministry of Trade, Vietnam... Behind this there is a great changes in habits, culture and traditional activities in comm

Introduction of

E-commerce

Tran Thanh Hai E-commerce Derpartment Ministry of Trade, Vietnam

• What is e-commerce

• Why we are interested in E-commerce?

• Issues need to solve to apply E-commerce

• Solutions

What is E-commerce?

• Simply, using electronic means/methods to implement

commercial activities

• Behind this there is a great changes in habits, culture

and traditional activities in commerce world

• E-commerce:

new products & services (only a little)

new markets (only new way to approach markets)

• … more important: establish a new methods of transations, increase efficiency, competitive capacity, expansion of

markets

Why are we interested in E-commerce

• Expansion of markets

– website and internet is bounderless

• Reduction of cost, more convenience transactiosn

– Email: speed, more information

– Longer distance, less cost & time

• Exploitation of information resources on the internet

– 24/7 access, continuously updated

– searching, contact and dealing with customers

Why are we interested in E-commerce?

• Cosumers

– More choices to meet the demands

– Purchase anywhere, any time

– Digital products can be delivered immediately

• Society

– New business style (online style)

– Expansion of new markets through market info system

– Assistance for less-developed areas’s commercial acts

– SMEs’s have more opportunities

– Incentives for e-Governments

Roles of Internet in E-commerce

• Advantages over the other media

– telephone

– fax

– radio

– television

– newspaper/magazines

• Internet has all the advantages of the other media

Forms of E-commerce

• Based on means of transactions

– People - people: tel, fax, email, chat

– People - machines: ATM, Credit card, online retails

– Machines - machines: interbank transactions

• Based on participants of transactions

– B2B: whole sales, material procurement,

– B2C: retails of products & services

– G2B: e-tax, e-bidding

– G2C: administration procedures, tax, fine

Infrastructure for E-commerce

Human: perception, culture, habits

Society: laws, tax,IPR,

ICT: Computers, bandwidth, cost

ELECTRONIC COMMERCE

A basic model of e-retail

Digital products Physical Products

Some examples of E-commerce (VN) (i)

• Online stores

– www.golmart.com.vn

– www.vinagifts.net

– www.chibaoshop.com.vn

– www.vdcsieuthi.com.vn

• E- Books shop

– www.nhasachvn.com

– www.tienphong-vdc.com.vn

• Online services

– www.nhacso.net

– alofun.vietnamnet.vn

Some examples of E-commerce (VN) (ii)

• E-market places (B2B portals)

International

– www.ec21.co m

– www.buyusa.com

– www.alibaba.com

Vietnam

– www.ecvn.gov.vn

– www.vnet.com.vn

– www.vnemart.com.vn

– www.vietoffer.com

People’s perception about E-commerce

• Why are people hesitated?

– Sellers’ worry about not receiving payments

– Buyers’ worry about not receiving the goods or quanlity

of goods is not as expected – Both’s worry about security of transactions (credit card, transaction info )

• We need a legal framework for E-commerce to

– Protect participants

– Deal with frauds, criminal

E-commerce in Vietnam

• Quite rapid development

• 17.500 websites of business (out of 200.000 businesses)

• 50 e-marketplace & almost all products online

• Online services

– Education

– Mobile commerce

– Music, film

• CA/digital signature: VASC, VDC, Nacencom

• E-payment: ACB, VCB, EAB

Current barriers (i)

• Knowledge, perception about e-commerce

• Lack of trust

– Lack of knowledge & understanding  lack of trust !

– Possibility of fraud in online environment

– Lack of legel framework & legal enforcement

• Business activities

– Changes in structure, human, process Need times

• Changes in culture , purchasing habits

– Changes from viewer to purchaser

Current barriers (ii)

• Security - Privacy

– Prevent loss of credit card info

– Prevent risks (fraud, fishing )

– Privacy

• Payment (banking)

– Not enough ATM, lack of linkage among banks

• Not obvious advantages

– ISBN & online sales of books

• Changes of communication and business habits

– Speed -> requires fast reaction

– Dependence -> on technology

– Bounders of commercial activities -> expansion

• Control of Internet: open or close?

– Vietnam vs Japan: 18 century

• How to promote e-commerce

– A tale of Vietnam’s hero

– A three years old becomes a hero fighting foreign

enemies – Where to have the support: horse, helmet, spear

– Actually during the fight, the spear broken, he used

bamboo trees – Where’s the trust of businee people?

The next steps to E-commerce (2006)

• Completion of legal framework & regulations

– E-transaction law

– E-commerce decree

– Strategy & plan for development of e-commerce

• Co-operation among industries

• Increase the perception of people about e-commerce

• Businesses need to voluntarily participate in e-commerce

• Government’s support

– E-commerce Portal (www.ecvn.gov.vn)

• For N for E-commerce

– Nhận thức Perception

– Nhân lực People

– Nối mạng Network

– Nội dung Content

thanhhai@mot.gov.vn www.thanhhai.com