RFID current applications and potential economic benefits (IBM)

Các ứng dụng tiềm năng của RFID trong kinh tế.

and Public Policy Considerations

ibm.com/industries/wireless/

RFID current applications and potential economic benefits

Naji Najjar Director, Wireless Broadband & Sensing Solutions IBM South West Europe

Wireless Broadband & Sensing Solutions

IBM is involved in many aspects of RFID

ƒ Many patents and years of research in RFID technology

ƒ RFID used at Fishkill semiconductor & Dublin manufacturing

plant, piloted in Montpellier plant and others

ƒ Member of EPCglobalTM and facilitator of “knowledge transfer”

process

ƒ New WebSphere RFID middleware platform to support device

and server solutions based on open & reliable architecture

ƒ Sensor and Actuator Solutions emerging business unit in place

- leading RFID initiatives for IBM

ƒ Consulting partner for leading industry players

ibm.com/industries/wireless/ Wireless Broadband & Sensing Solutions

Sensors are devices that measure real world conditions – like temperature, flow or position

Actuators are devices that take actions in the real world – like valves, thermostats, or robots.

Sensors like RFID link the “field” – or physical world with the enterprise/organization and its applications

Securely connecting the physical environment to the IT technology infrastructure to help

organizations aggregate, analyze and act upon data and dynamically adjust operations

in response to changes in their business

RFID enables on demand business/organization:

A convergence point between new business /operating models & technologies

RFID creates the ability to

identify, aggregate and

track information about

objects through the value

chain, from the manufacturer to the

consumer

RFID makes the supply

chain visible, efficient, and

collaborative

…this provides businesses the ability

to develop integrated end-to-end processes across their company and with key partners, suppliers &

customers

…positioning them to respond with speed to customer demand, market opportunity or external threats

ibm.com/industries/wireless/

Wireless Broadband & Sensing Solutions

RFID can be applied to five market spaces

Apply RFID technologies to the in process manufacturing processes to enable effective inventory tracking and management, product line efficiencies, and JIT manufacturing advantages

Includes: Automation of assembly, Component production, Production of vehicles

Work In

Process

Manufacturing

(WIP)

Companies have physical assets (plants, truck fleets, PCs etc) that are needed to make, and to deliver products and services to customers - knowing where an item/ vehicle is on route, and also tracking of depreciating good – tools, HW, equipment, leased items

Includes: Equipment tracking, Fleet management, Vehicle maintenance management, Track & Trace, Military and defense tracking

Asset

Management

Monitoring peoples movements, personal security, convenience and Point of sale applications

Includes: Personal identification and authentication, personal security and safety, Patient ID and tracking, Maintaining shelf stock, Innovative payments, Return management, Purchase maintenance

Consumer

Applications

Monitor the movement and use of valuable equipment and personal resources

Includes: Access control and tracking, Animal tracking, Automobile ignition security, Baggage handling systems, Inventory control, Parking lot security and access, Shoplifting prevention, electronic article surveillance, Vehicle security, Sensor/ sensing applications

Leverage RFID technologies to transform supply chains by providing end-to-end visibility of goods and enabling improved inventory management

Includes: Supply Chain Mgmt using RFID for Warehousing, pallet/goods tracking, Inventory Tracking, Track & Trace, Sensor/ sensing applications Also covers RFID impact of counterfeiting and fraud

Security &

Access Control

Supply Chain

Management

ƒ Sernam selects IBM as its RFID partner to develop, test, demonstrate & deploy an industrial RFID solution to support Sernam needs in the trace

& track of its parcels along the full supply chain

ƒ Solution implemented successfully and currently used for Sernam night delivery operations

Challenge

Solution

Benefits

ƒ Innovation seen as critical to the success of Sernam

ƒ Need a solution allowing contact-less tracking of parcels & pallets at different points of the logistics chain

ƒ Optimization in the transportation activities & assets

ƒ Reduction in costs: loss of parcels, conflicts, labour

ƒ Enhanced customer services

Parcels Transportation in France: Sernam

ibm.com/industries/wireless/ Wireless Broadband & Sensing Solutions

Moraitis Fresh, a family owned company

with the objective of providing customers

with the very best in quality service, is

now Australia's leading fresh produce

company with a presence in all major

growing districts & retail markets

throughout Australia

Fresh Produce Tracking in Australia: Moraitis Fresh

Benefits

• Improved ability to track volumes and types of produce, enabling better supply forecasting to retailers

• Increased throughput, resulting in improved volumes or decreased packing times

Business Challenge

To stay ahead of its competition, Moraitis

needed to introduce operational efficiencies,

reduce operational overhead and scale its

business in a sustainable manner

IBM designed and implemented an

application using RFID technology to track

produce throughout the entire production

process and enabling up to nine personnel

to pack produce simultaneously

RFID tagged containers

ƒ Silicium wafers moved automatically from one

tool to the other are carried in RFID-tagged

containers

ƒ RFID tag is read at each step of

manufacturing process to track and validate

work-in-progress

ƒ Full integration with back-office

Manufacturing Work-In Process in USA: IBM

Fishkill Plant

IBM has been using RFID technology in production since

June 2002 as a part of the $2.5B fully automated

300 mm chip fabrication system in Fishkill.

ibm.com/industries/wireless/ Wireless Broadband & Sensing Solutions

Manufacturing Logistics : Philips Semiconductors

Philips Semiconductors, headquartered in ,

The Netherlands, is one of the world's top

semiconductor suppliers with the goal to be

the leading provider of semiconductor-based

solutions for connected consumer and

communications applications

Business Challenge

Philips with IBM, as its solutions partner,

wanted to demonstrate how RFID can be swiftly

integrated with legacy systems and operational

practices to enhance productivity and efficiency

The Philips Asian RFID project covers the

tagging and tracing of wafer cases and carton

packages for flows of goods between its

manufacturing facility in Kaoshiung, Taiwan and

its Asia Pacific distribution center in Hong Kong

Benefits

• increased inventory turns,

• improved stacked lead time

• enhanced warehouse efficiency & delivery reliability

• improved customer service

Medical Waste Tracking in Japan: Kureha Kankyo

Benefits

• Improved tracking of medical waste

• Prevention of illegal waste disposal

• Greater public safety and security

Kureha Environmental Engineering

Co, a leading waste management

company in Japan, will begin

verification tests on traceability of

medical waste using RFID tags.

Business Challenge

Kureha wants to prevent illegal waste disposal

by creating a traceability system for medical

waste with a number of different hospitals and

transportation companies in Japan

Containers will be equipped with RFID tags, and

signal-reading antennas will be installed at IBM’s

RFID Solution Centre to investigate signal

sensitivity and read-out precision parameters,

enabling the evaluation of issues, such as

optimum RFID tag mounting methods and an

analysis of the influence of obstacles

ibm.com/industries/wireless/ Wireless Broadband & Sensing Solutions

Challenge

Solution

Benefits

Security & Access Control : Finnair

ƒ The Solution is based on an RFID tag which holds the employees personal identification number

ƒ The RFID reader is attached to an Intel based kiosk with a touch screen The employees operate the system by touching the buttons on the screen which eliminates the need for typing in any information to check in/out

ƒ The RFID kiosk is communicating with an RFID server using WebServices The RFID server is running at the top of WebSphere Application server providing the scalability and availability required by the solution The RFID server is integrated with the existing RTC system where actual work optimization is performed

ƒFixed location based (RFID) check in/out operation

ƒBecause the identification number is stored on the RFID tag employees can check in/out from the duty by just waving the tag near to the RFID reader without remembering and typing in the

identification number

ƒFast and easy to use

ƒUsing the Kiosk the first Assignment can be delivered at the time the employee checks in

ƒThe solution should also provide efficient information channel to employees checking in to the duty This allows employees to get the latest information of the situation on the airport right away when they sign in

ƒ Finnair was actively seeking a solution to help employees meet the challenge of increased passenger volumes on their day to day operations

ƒ Finnair is currently using phone based check in/out solution where employees need to call a certain number to check in/out from the duty With this solution employees need to type in the personal identification number each time they arrive or leave from the work place The existing solution has had some technical challenges which has frustrated employees

• Business Model / Business Case

• Aligned Processes

• Standards

• Certificate Authority

Logical

• Data Aggregation

• Systems Communication

• Data Management

Physical

• Container Security

• Container Identification

• Data Capture

Security & supply chain optimization: Joint IBM/Maersk initiative

to develop a solution to provide real time visibility on containers and goods transported

Law/rule compliance challenges

(= Security & Liability)

Supply Chain Performance Challenges

(= Efficiency)

Distribution Centre Port Authority “A”

Custom

Port Authority “B”

Custom Ocean Carrier

Manufacturer

Distributor

Freight Forwarder

Implications to the stakeholders

Actual solutions on the market are addressing some

of these implications but none of them are covering the entire supply chain

ibm.com/industries/wireless/ Wireless Broadband & Sensing Solutions

Patient Flow Management in Emergency Unit ½

J oint Prototype IBM- Nice CHU

Patient path Optimization

Traceability

Presented during

the 34th Congress

of the International

Hospital Federation

Nice 20-22

September 2005.

ƒ RFID Technology

Linking 2 worlds:

physical objects D IT world

ƒ Location & Identification

Patients

IT equipment

ƒ Goals

Optimize patient path Traceability

chip antenna

RFID Technology

RFID for Patient Flow Management in Emergency Unit 2/2

ibm.com/industries/wireless/ Wireless Broadband & Sensing Solutions

RFID: Economic benefits & ROI opportunity

ƒ Real reduction in errors via automation – reduction in mis-shipments, lost inventory, and errors in redundant data reads

ƒ Real gains in productivity by better managing the use of skilled resources

through automation

ƒ Industry recognized qualitative impacts which returns improved customer service , lessened warrantee handling,

ƒ Visibility on supply chain vs estimates

ƒ Driving regulatory impacts through compliance activities to meet

governmental regulations: safety, security, environment,

ƒ Fraud detection

Automation drives operational efficiencies that return economic benefits

Pilot, Implementation,

& Management

Technical Solution Design

Integration Platform

Business Strategy

Communication

& Connectivity

RFID Enablement

Business Process &

Applications

Successful RFID initiatives require focus in three key areas:

Business Case

Process Transformation

Technology and Infrastructure

ibm.com/industries/wireless/

Wireless Broadband & Sensing Solutions

Key Messages

ƒ IBM believes RFID is here to stay It should be viewed as part

of a broader strategy

…momentum is building around the globe

ƒ RFID can enhance productivity, safety and enterprise/economy

competitive positions

governments & public organizations have a role to play & stimulate

ƒ To maximize benefits, RFID technology alone is not enough

……processes would require changes

ƒ Open Standards, open & reliable solutions are key

… how can we imagine, otherwise, linking the diversity of the physical

world with enterprises/organizations & their IT systems?

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