Choose the correct verb form in these conditional sentcnces. Sometines both ar€ possible.. The,v woul.hi t havc caught Lhe burglar il he hadnl d ra p p ed / b ee n,l ro p p in g hts \\ ^[r]
Trang 1with cD-FtoM
Trang 2Ci Ask the public
A curious science
QUICK REVIEW .
Work in pairs Use these words/phrases to talk about wotk: dead'en4 deadlines:
run-of-the-nillthigh-poweredt flexiblei perk; demanding;pay a pittance A Have
you evet had a high-powercdjob? B Yes, onesummer Iworked.-
-Reading and Vocabulary
Vocabutary words with different but retated meanings Crammar formal and informal ways of comparing
Review work expressions
quirky / kw3rki/ ddj unusual in
an atkactive and inleresting way
- - : / - r , i , / r , r , / J r ! i r _
a) Some scientists specialise in
researching quirky human behaviour
what kind of hunran behavioff in th€
picture do you tbink is betug
investtated?
b) Read e$racts A C and lnalch them
to headings l-3
2 Brcaking the rules
3 lhe poNer of lhe subconscious
c) Read the extucts ngain Tick the
true s€ntences Co ect the lalse ones
1 The ailn ofTrinkhaus! res.arch \as
to itr\estig:te the belialiour ol
2 Some o[ lh{: supennarket chcats
tound a $av of avoiding tlic ten
itens or le$'ei rule
3 rinldaus believes that s(lneD vaD
drivers drive faster thaD mcD on
a Dutch pslchologisrs carde.l out an
elperiment Lrsing protessors an.l
football hooligans
5 Both thc Dulch and r\rnedcan
research prole rhat people are hclped
by positive thiL'tking
6 The xorld! tunnies{ ioke s'as one
7 It is possible thaL certain sounds
rnake people look and feel cheertul
d) which ofthe pieces of research did
you lind the most interesting? $'hy?
-JOHN TRINIGUS, of rhe Zicklin School of Busin€ss, studies ordinary p€opl€ goinil about their everyday lives On€ of his sp€cialities is the strdy of dishon€st or anti-social b€luviour In lris 25 vcan ol research, onc group oi pcoplc has conlc to stand out as decidediy mofe likely than othcrs to push boundaries These arc not djsaffecte{] teenagerl or noisy football supporterl Th€y are women van oDvert
TrinkhauYs linding is perhaps bert illultrated by his extensive work secretly monitoring a supenDarkett 'ten items or felcer' checkout over a period of nine
],'ears r\s lnany of us have se€n for ourselv€s,'Iiinkhaus found that somc shoppcrs using this lanc oftcn had somev"hat mor€ ilcms lhan lhcy should ln iheir baslct' somc cunningly placcd their items in groups of len and paid for each group separatcll
He found that a very hiSh p(rportnrn ot these supermarket lane cheats sere femile van drivers Furthermore, he has shown that a good deal more r4'omen than men van clrivers break the sp€ed lintt, $rhich he suspects is becaus€ they may have an unconsclous need to out-do bchaviour assoclatcd rvith mcn
Trang 3- 6 A
TWO RECINT studies harc suggcstcd that
'nost people are totall)" unawarc of thcir
reaso'rs lin behaving a! they do
In l99lt trro Dutch plychologirts aslicd
half a gmup ot volurrteers to c$y out
a limple rnental exercne thi't involved
imagining the minciset of a typical
university professor the other half
imagined a football hooligan All then
had to answ€r solne general knowl€d8e
qucstions Thc pcoplc ln the prof€ssor
group got l4t/o morc ans$'crs orrcct,
dcspilc thc tacr thal lhcrc llas barely any
difference in their actual lcvcl oi
Iocusing on the body rathef than lhc
min.l, relearchers at Ne*'York Unjlersjq
asked one Sroup ol volunteers to do a
nrelltal task involving w(trds relating to
old age, such lts 'wrinkl€d' and 'grq,' A
second group were shown words un.elated
to old ag€ th€ res€archers then said ihe
experim€nt \!as orer and s€cretly recordecl
th€ time each participant took to wilk
down the long hail$?y to the exit
Thosc wilh old agc on thcir nlnd took
significaDtly longcr lo walk down thc
So 1t se€nrr that if p€oplc had marglnally
more tinre tu thlnl about whal lhcy had
to clo, it would heD thc'n p€rtoml cithcr
better (r worlel) than normal at bolh
nrental and Phvsical ta1ks
Se Preview, p55.
' , , - v w ' , ure bfitrsll A s s o o a t i o n f o r , h a ^ / , , ^ - ^
) c , e n c e w e m in jed,rh or rhe;;;;;s;,-"'d(emenr or
€.kperiment Invotved
peoDt tr'-'" ',unrret ioke thF
rhei''ore5 on ro d w;b;;ie"#;:fl; ,Xil ff#;l[j,";|,,
m#fi***$#w
##-#ffi
(], FoRMAL
a) Look at thc highlighted {'ords/phrases h rhe extracts $hich }yords/phrases (pink or blue) indicite N) a big difference? b) a small diflereD(c?
I N F O R M A L b) Look at the infonnal wordtphrases in bold in these statemenrs
$ihich indicate a) a l,ig difference? b) a snall difference?
u | ' , D F I : t o - o d"r D"op e
i.-Y:1g€jn loads nore tinr€ by rslnCthe io;;'.-' r;;;iilA;;t'l
- '- ' '(
I t h i n k t h e d l c k j o k e i s m i l e s f u n n i e r t h e n t h e o t h e f s
I ^"1.!",r',1, 1110 -ir "ii"yiii " " onoF,,, ,hd,
Some rlltornal phrases qirh nor ds N can shoq'bjg diftcrenccs: Clrr.riirg in d srydlnathet lsn't hauhearlJ/ah!-^herc nedt
ds a,[l'so.idi rs dri]tr.g tu, fdsr -!j)c.dr8 rs ,r } xob
Sorne Lr orDal phrases sirh llc rrf (s can shonvery sfrall difiererces: On .gmrtt l.fcl oJ i"k]lgc,r wds pr€rt:t ucltlnore ot IesVnuclr thr sanr as thc ortrcrs Th|lt ttos hardlt tlnJ Ai.lFren.t
c ) C h c c k i n pr3l
@ a) Completc these sentcnces with your olvn ide^s.
1 I earning languagcs is marginall) inore chatlcngmg
2 aft'a good dcal lasrer th.rn
3 i s s i g n i t i c a D t l ] l e s s s a f e tl a n
a is decid€dl,v nore srylisl than
5 afe soneNhat less dang€rous than
6 i s d i s L i D c t L ) L e s s h e a l t h v l h a n
7 is barely ant more exp.-nsjle thdn
b) work in pairs Compare sentences Do you agree {ith your partner's sentenccs?
a) Makc comparisons with these words/pluases ancl the adjectives in blackets Use informal words/phrases ftom 2b)
1 teenagers/elderll people/ (selfish) Ieenaqers are way nare selfkhthan elderlypeaple
2 eating at home/ealing n a restaurant (lun)
3 gomg to l\'ork/going to school Giring)
a being nraraed/being single (goo.l for vour healrh)
s havnrg a barMuying a shotrer (relaxing) b) work in groups Say your s€ntences Do you agree? why?A\rht not?
may exprd,n why rhe,ound i;:;Jff;:,ilXl"ool#l
Trang 4Help witfi Vocabulary
s o n i c r D c s o n c r \ o d c u h d \ c ( r ' r l | ) ] f l r l ) ( l i l l c | | f l ] r t i n i f g s I d D ! D l ] l
on t/lr train tr roi Jl o'rD ldr sJr n.rrrs ro lrrin ro 1) .r 1,s-\.lDlogv
S o m c r i n i c s o r l c \ \ o r d crr lrr\c d ll((fl frcrnlngs b r ( t h c m f a n i n g 5 a | 1 : fclatc.l: I l,f nfdrJ,f ifns ro.i.r) L11 |r3 t,l.l]on
ffi a) I ook at thc {ortls in bold nr A \larch then to th delidftns in B.
ihe wanted ro put on oaa socks every d.y
I t w a s o d d th a r h e d i d n l p h o n e i'lis daughter s reaLty sweet
Da* cho.olate isn t sweet enough for me
They hopped o!t of the top of her swe.t-"r
He s alrlays top of the class
Nl,llch these general nrcaDnrgs t0
t h e h i g h e s t p o n t o r p a r t in d i s t a n c e o r q u a l i t y to p r i u s r a t o r p e r t i a r
c) Look ar thcse phrascs All 1hc lyords in bold are rriated ir mcaning ['b^t do vou think is the general meannrg of each group?
I a branch of a trcc; a branch ol r brrk: a branth ol scrncc
2 fccl flat: a flai piccc oI La[cl; this LeLronerlt is flat : hrrr: a break lor cotfcc: trreak r wndcur trreak Llrt hr
a plain prpcr: plain looc| a platu tacc
s h.a1y naftict a hear"l coaL: a heary slecper
d ) C h c c k p l l 2
d p ? l r , l l r n rl r ' - r r s s i r h q o r r l l r o | n 6 i , o r b o
5
\\i'ha.l snor hcrc rt Lhe wecheml
I finrl shocs mucir moLe conrlorLtble Lhrrr lrrtls l.l prcti:r r clrfcr to r partLrncd drL
\Vhcrc ar vou itoing Lof
b) \\i'rk h piirs Think of five rnorc sentenccs usnrg Nords from 6a)
aDd 6c)
,fta
€ ; t r \ l r l , r o t o , , t l n u r r r - r r r l L r l ' r r " l l r r r 1 r ' 1 , 1 , , , r r L n ' , s
L s c i l l c s c r d c J s !r \ o u r ' n \ n lood rrrincs mNsirnnrs h)thnr! pcls oalclling
dp a) \\b* in s(rps rrlk rbo(t rhc pcopte in s .{sk foilo\\'np questions.
l'1y brothef alwiys eats erealwltholt any nr lk on lt b) Tcll rh€ cl.rss ibo(r (he unusual behaviour I'our group discussed
l 2 3
5 6 ti)
B a) rtrange or !nexpe.ted
d) charming, attractive e) the hlghest parr r) |re most sLr.cesstuL
# 4 checL lhe neaninss of thcse
{1)rds/prIrases.
l-istening af!d v$cabN.i!ary
clawl a hedge chickei wire
glamorousty patrol a stuffed toy
a p€bble wlnd up
b) lisrcD to tour lriends
lalliirg abour srr.tige behaliour
which stor) docs rhc piclure
illustratel
c) Iistcn ag.rh Complete thcs€
sunnrancs usirlg orle \\'ord
r a ) \ T I r i n i h r d t o frc((.t her
finn rh Lbir,i
b ) \ V I n r h c s p c r l i c f lL r l , f c l
l \ ' i , r r in r t h c ! b b L r s c r r i r f o u l l
2 4 \rlrlic txllicd borl thr nrin
\ h o r L l r i ) s g c l s o r r ir l l r c
c n l 0 l L l l L t r r L l
b ) i l c r h ! i \ s \ a l l i s u p r i l l d o \ n
l o o l i i n s fo r r h c tLrlLcl
3 4 Th cou|lc on tl,.lmlt L's.d ro
l i f u t r h c i f i r t t h f
b ) T h c o r h c r tNssc[g.rs al\!i\ s
a 4 K.irh drinhs hb llrl( giil
o l l c t s s o t h r l 5 h r n d
h.f fdcn(Ls Nn rh.nl
b ) \ h frcr.fs ro \\.rr
d] \rhich ot this beha\ioN d )ou
fitr.l rhc quirldestl
thc fairc o{ lrords nr 6a)
LraMgLr c,f 1 Lrig i,,sui ct coLpdtr)l
L h N t N L l d 1 | ] b u ! i l
Trang 5But is it ethical?
QUICK REVIEW O.
write two phGses for these wordsi
sweeti odd; plain; heavyt flat.Wotk
in pairs and conpare your phrases:
A sweet coffee B a sweet smile
Vocabulary word pairs
a) Tick the phrases in bold
that you knorv Check new
phrases in tli',*:* pl32.
r a Do you walch much TVI
B Not reall)' I can take it or
2 A Do you ever buy things
online?
B Yes, on rnd off.
3 A Do Iou rhink ad canpaigns
around al the momert are
B
br€ak an ad cxmpaign?
B \ J ' , ' a r t s r r - l r ' t a c h a n d e r e r )
one is diff€rent
6 A Do you think TV adv€rtisirlg is part
and parcel of evcryday life?
e r , 1 l y ;, ' tsUr | 1 B.r ricl and rir€d
of seeing thc same ones over and
ov€r agair
7 A Can you thiDk ofa product rvhich
took off in leaps and bounds?
B Yes, the iPo.l
b) work in pairs How 'vould you reply
to A's q(estions in 1a)?
Listening
a) Look at adverts A and B Do you ldlow
them? Do )'ou like the desigr?
b) l'tii,ii ri lr,j : Listen to craham and
Lindsa)', who have a background in
advertising, talking about th€ adverts.
$hat are their opinions?
c) work in pairs Compare an$vers Do
you agee {ith Gmham and Lindsat
Vocabulary word pans Crammar position of adverbiats Review words with different but felated rneanings
Sone aft:, bul some are a bit hit and
whcn you go to lhe supernarket, do
rou always choose d1e sane brands?
No, I tend to pick and choose
Wlul do ) ou thid( can irak€ or
@ t) ii ,:it,, tot"" Graham again and choose the correct answers
1 Graham srll worksluied ro wort in advetising
2 \\tat he liked abour th€ Coca Cola adven $as he deslg, o/
the battLe/the effe.tiveness of the 4o9an
3 He thought the ddvert shouldhave mentianed/didn tneedto nentian the name o[ the product
a He associaLed the wor.I'real' \ith being ardinarylwell being
5 He points out that the slogan'irls the reil rhing 6/6r't a coninnrn
b) i., iir:ri t-i"t"" to t-i"a"ay again and choose thc corect an$\'ers
1 I indsa) was lnpressed bI th€ iPod advert because of rLs ybual effect/ a p p ea L to you n q pea p Le
2 She thinks iPod advers arc informative/nenorabLe
3 She thinks iPods are popular because they nake people lool
t re ndy / affer a c onve n ie nt way of lkte n i ng
a Sle has/wauLrl Like ai iPod of her oivn
5 She believes thar other a.lvertisers willlwo,'t be influenced bv Ge iPod campaign
c) Work in pairs Discuss these questions
1 $rould you ever consjder a career ir narkctirlg or adyerdsing?
2 Ilyou were Io go inro adyerLisiru, woukl you pref.r io be a cop)avriter or a designef
3 re young people in your counLry very image consciousl Whar are dre luusl-ha\e products or brands at the mornenrl
Trang 6ADUERTISII{G IS DEAD
iir As advertisers adopt increasingly sneaky ways
iiijji; of selling their proaucts, Leo BenedictLrs charts
i#ij the rise of 'stealth' and 'buzz' marketing.
These days it's quite nomal to reqard all forms of
marketing with loathing.Afler enjoying a long, golden age
oi witty, imaginaiive commercials, the public has now
become too cynical- 0I'marketing literate'* lo be taken
in by lraditional adverlising The aveEge Ameican, for
example, is exposed to around 3,000 messages every
day s0 it is difficult for each individual message-maker to
gel noliced.
Even morc dangelous for the Juture ol traditional
advertising has been the accumulation of evidence lhat il
no longet work There was a sludy a lew years aqo which
showed that only l8% of television campaigns in the US
generated a positive return on investment, suggesling that
most TV advertising, however successful and crealive, s
Reading and Grammar
@ - O t*r ,, 'L phoru\ whar do \ou rhink
u a s bcing rdterritcdl H o $ u c ( t t J u l d o
you think the carnpaigns were?
b) Chcck the neaning ofthese words.
sndaky dnical iterate be taken in
lnnovative word-of-mduth findraising
c) Read the article What is 'stealth' and
'buzz' marketingl
d) work in pairs Discuss these
1 u/hy :r{:n't pcople as easily persuadc{]
by adYerrs as thev used to be?
2 Why may it Dot be nonh spending too
niuch on televislon coumercialsl
3 Ho\ are curtnt advertising canpalgns
.litterent fron previous oms?
a ln whal situations can indirecl
advertisjng be tolerated?
5 lD $,hat situations can iDdirect
acllerlising have rhe oppostte effecr ot
Nhat was intended?
6 h Nh?l \aa)'s has Nike succeeded in
gaiDrng goo.l publiciq' for itseln
7 whI does the writer believe thrl
adv€nising is ultimatcly not ioo
litUe more than a fun way ior a company
10 wasle ts money,
It is frorn this crisis thal marketing has emerged inlo ils next revolution.
Intereslingly, thistime it's no ongerwhat brands say thal is changing, or how they say it, but where "Previously advertisinq had speciiic foms," says Tom Himpe, auihot ot Advefttsing is Dead - Long Live ,4dvedlslrgl " lf you asked someone, 'What
ls advertising?' they would say billboards, newspaper ads, cinema and so on.
However, these days every possible means of communicating a message is beinq used and experimenled with."
An extiemely innovative and witty example oJ this experimentation was al a recent whaling confetence, where a Geman animal-welfare group fitied capsules inside lhe bathrcoms, causinq the taps to gush'blood' And a New Zealand television channel found a nove way ot promoting its show ng of ihe iilm fhe lnvisible Man by etting a dog rcam lhe streets, wearing a lead wilh an invisible ownerl
'Slealth' advertisinq of this kind overcomes lhe problem of falling public interest by leaping olt ai consumers unannounced and grabbing their attention
by force Being intftrsive ls probably Jorgivable if the advedising s enterta ningly done However lf ovetused
or done badly, it somelimes antagonises people and incfeases their rcsistance t0
me messaqe,
one of the most popular ways lff a modern brand to win the consumer's heart is by performing good deeds for them, thereby genentinq positive unofficial inl0malion,0r 'buz, aboul lhe brand The company could offer extra value io ih custome$, 0r ii could perform some aci of sponsoled publc seftlce, such as lhe renovation ofa much-loved swimming pool in Brlxton in ihe UK, paid for by Evian water Byorganising laQe football and iuning evenls, Nike has also generaled pos tive word-of-mouth for ilself,
as it has wilh charitable fundrais ng, such
as ther 2005 'Stand up Speak UP' wristbands against racisfir.
lvlost people, one imagines, would prel€r
to receive a new swimming pooL than an
ad campaign out of Evian's rnarketing budget Likewise, il is probably a good thng that Nike and many othef brands now spend an incrcasing proportion of their rnoney on charity work rather than commercials Whethet one respects tlrese companies for their etforh or despises them lor try ng t0 buy one's respect is a declsion that each consumer rrrusl make for hlm or lrersell,
The whole woid has a poini oi vew lhat they hope to convince oihe6 to sharc -whether they are linancially motivated t0
do so or not, We are allfree io disagree if
we wish, And, sometimes, if we et ourselves, we may prefer to be €ve the hype Ultimately, we are the only ones who can decide what we want to believe, and what we want to buy.
Adapted lrom the 6rarda, 3o/01/07
Trang 76 B
$ a ) r r r r c h rh n o u r r A L r b i n b l u c ir r rh : r r r r ( 1 , r o r h c r d c f i n i r i n @ u t r ' r , h , o r r c , , - n , ( n , , r t h , , , r , < 1
r a r c l u s a l r o a c c c f t s o n r t h i n g
2 an a(enift 1o rnlrkr pcoplc tccl thrt sonr.rhing is good,
i n r f o r l r r r , c L c b y l e l l o n g a b o u t it i n t h e n r e d i a
3 b u il c l l r i t rc p a i r s
' L r " r l , , r , , , , J , , l
5 l h c i n c r e a s c o r c o l l r c l i o n o { r l r r n g s o \ c a p c r i f t t o l n e
6 h a s a s l r o n g d i s l i l e o l s o m e o i e o r s o m d l i n g
7 a d m i r c s s o m c o n e l o r h a r i n g g o c x l c d s o r q u a L i t i c s
3 annovs somebo.l) badl\
b) Work in groups Discuss these qu€stions
1 Do \'ou thnrk peotlc are manipuhled b) lhe Dcdir? \\'hV
2 ls stcalth and btrzz marhcrnrg comnron ir lour countryi Gile
c x a m p l e s i t p o s s i b l e
See Preview, p55.
thc mistahes Sot11etines therc is nore rhan one possible answc
1 Pcople l,l(e soncrines rhe rdycns on rclc\.ision bcner tldn rhc progrlnrhcs
2 Advrrts on billboads in thc furure sill
3 I eyLr an las.inarcd b.- car advcns, and l
a I always tolloF nc$ lashidr LrcD.ls sirll
s Thc srDlc brands elen rcrr liar,c thc mosL popunr producrs
6 Pcoplc sill defnrilel\ losc intcrcst ]n ' s l c r l t h ' a d v c n i s i n g
7 ChLldrcD often s.c producrs rhcv wani ro
b) worh in pairs CoDrl,are ansDers Do lou agre€ *'ith the sentcnces? \\'h,v?n\tly norl Put thc adverbials in brackers iD thlr €orrecr phce nr thcse s€ntences
r l I i dislike lalng to lo house\od( ( (at seehends; al\ya,!s: oblrrsi!)
, 1 Nill ( do rhe run I to reisc nnnc) Ior clarir)l (irfobNbh r on sarur.la))
3 I one of mv cssars N n l I bet!!shc.l ( ( d c l n i t e h i bv then] onlv)
a ^ nI car l br.aks dowl ( ($ithout anv Narningi rLxlovingh: oicn)
s rhat actress is ,( nrore popular rhan her brother ( ({:\eni rlicse dals)
Choose an advertising can'rpaigr rhat vou think is or {as very effective tr{akc notes ' tlic product bejnil rdlerLisc.l
the sr_vle.rnd conLcnL o[ thc lds slogans or cat.LphrNses
r h c r a r g e l D r a r h e t
$'h) lhe cantprign sas sr csslul your opinLon ol thc carnplign a) $brk in groups ofthree Take LurDs to talh about the advertisnrg canpaign )-ou chose $hich campai$ does the group think is or was th€ best?
b) Tell the cl,tss about th€ adverrising canpaign yo(r group chose
s lclcL ot ccrtainrl (tois ,))
6 comDlcnt olii,ush)
7 letiritc tucquenc,v fun
@ a) I ook at the adverbials h bold in the article Ilarch rhcm to
calegones | /.
2 rnne ( r / r l s s r r ! ' r f r )
r m a n n e r ( i , t f L!.ll)
a i n d e h n l t c l f e q l L e n c ) ( t l n J
Nor all adlei-bjals hale onc lixcd positiD in a lause or
scnlcncc.If)ou arc unsurc, Lhcs g€neral gu chres nray heh )oLr
Front comnlenl: S&'?risirgb il Dor[i.]
level of cerldtu(y: MdJbcrh (nurrign triil su c l
l4id (soLlc) indcfinite frequnry: slr.i dh'a)6 righr
(nDc) level of c.rtainty, H.'ll d.fnit€b $i,
End maurer: thr1 norft lrard
place: sl,ii at tfte olf@
tim.: I ht tltlrtft (atnt ott a y@( 'go
definit€ frcquency: rrl ro.ro.rsc €r 'l la
indefinitc frequency ($itl long a.llcrbials): I wo,[ (l
ho,, fl€,:y so oJren
whcrt there arc sevcnl a.herbials at thc erd of thc cLeusc, the
usual order is Dranncr, place ri.re: -sh sdng l'lrdurilull! tr l,r
FOCU5ING ADVERBIAL5
FocLrsing adrefbials cone bclor Lhc r orcVplirasc {c wanr
b) How docs the position of the focusi4 acherbial in botd in
these senten(es change the meaning?
1 a ) Jan rnd I only $orkcd or the Vcrlkswagen r d v r r t
b) Onlyjan ancl I woll<ed on rhc Volks\lrgcn a.iverr
2 a) Jo.ls becn cvcrv\,hcrc Hr'-s even beco 1o Tong
b) Nlorc peoplc arc going Io Tongr Eyenlocs bcen Gcrc
c) Check in p l 3 4
Trang 8- submissions must be ii E.g sh.
We don't pay for your slories, but we do atrafge for them to be recorded by profe$iona acto6 Stories nrlst be lict ona and work wel on radio
Trang 9complctc scntences l-7 *ith the
conclt fi)rm ol onc ol the \erbs
caJ€ig Leap up grab storm out
nudge hiss drag
r KiFri Lrr(d ro eajqlc Janres inro
s r r \ A lor rlrf fresrrralior
2 Janrcs o l t h e r o o u \ ! h e n
h r c d l i s r d ir $ a s t r li n r f - s l r a r e
h N e s i n t l l n n , r s X i r s r i
c a n u p r o r l r e i r u b l e
1(i61i to l.rnrfs th.rr lhe)
N r rorLg to rtre baiik
K r r s L i J r r n e s s o l l r a l s h e
c o u L i L g L r c L r i r r r L s s
K L E t r l a r n c s o L r r o l l l r c
cLLrLr to gcl thc )one)l
\ l i k e l r h e s 1 ( ) 1 ! a r n h r n
t l L r l K i , s r s r s f o m i n g
6C Rea World
a) Listcn tojohn NlcRaes tips li)r inroling a listcner Fill in
a) Thcsc vc$s are used 1or
dunraric cffcct Check thrir
t l l l I h e n
the gaps in these noles
pa(sps, rhythm ad drress ro^9e of lively ru*d.s (e.9 , ad{ec1ives, vorl the o\d the
)
b@ldup +he (perhops uuke ,1 nore scarl y hold sudrhng "f "".e "s yoatelllke drory
gtve d a lloqr 1o n^al.e swe 1[e lidr?rc/ e^loys i+
b) lvhat do you think d lrrisr i,1 lh t.dl Drcansl
d J a ) r l r i r r t , ' l a - r o n r l , a r \ o u s o u l d li k r o r l l R ( , H ' n l f l r - r n n
t t , , ( r r /lv' t'c ur rr, , dor, or r iul( | c rhc id(d\ !'r ),r,r $ n.
a n ' n b a D a s s u r g a n r u s i n g s i r L r r U o n \ o u ! b c e n in
e meerilg or rclaiionship Lh.I chrngcd )our Litc
a Nondcrlul or clisasrroLrs hdidNy
e parr\ or cclebrarion \ou yc rLlended
e m c n o r v l r o n lorLr clrildhood b) Plan your stor}., using Iolnr N,lcRaet tips ftom ?a) Nlakc rores, bur dont write rhc *fulc stonr
\Vc c.n usc thesc tcchniques io add irncrcsl lo a slor):
b) \\orh iD pairs Put thc scDtenccs
in the order they happcned Givc
norc infonnation about cach
Short, dramatic 5entences
Descriptive Language
A mixture of direct and indirect speech ldiomatic language
A personaI comment
at the end
t was 'l98Z.Ihen nry llck changed
A range of verb forms lt took me a fuLl ten m nutes to realise where
I was f,le t t me share presentation? Do reatly look the sort of peron who wo!la buy
me, I thought she rnust be lookinq at
someone behind tue The she smiled aqain
and beckoned to me I cringe to recal how I
literally pointed to mysef a.d mouthed "Me?"
She laughed and nodded ply stomach
.see yo! later ldds," I whispered to my
mates "Yolrs l.u y has other fish to fry."
I knew they'd look to see where I was going,
but r€sisted the urge to turn rolnd and g oat
when I reached Kirsti I led her over to a
quiet corn€r of the club and we chatted I
kept talklng too qu ckly and sayinq st!pid
things, K rsti didn't seem to notice, thouqh
she seemed to be hanqinq on my every
word, After the host bllssf!l4s min!tes,
Klrsti had to 9o, I was just pluck nq !p the
courage to ask to see her agal when she
suggested meeting up ror a bite to eat the
folowing evening a local restaurant at
8 p m ? D o n ' t b e a s n g l e ff i n L t e L a t e , " s h e
pouted, As ifl I was outslde the estalrant on
rhe dot of elght A big burly ffan eyed me
a s h a r e l n a h o t d a y h o m e ? lVy stomach somersaultei.
prot€ned, blt she frowned, shoo ng me atong "There! no t me "
A big bl]ny man eyed me.
T i m e - s h a r e s c a m s a r e a thing o f t h e p a s t thes€ days a bit of a shame, really.
c) \\brk in pairs Tal€ ttrrns to practise tcllilrg ).our stodes.
d) $brk in groups and tell ]our stories Is thcrc one vou all preferl Writing Fxtension
a) \\tite ).our stor,v as ifyou *'ere going to submit it to sho(storl'radio.com.
b) Rcad other students stories.
Looh at the song Chd-strg C.ll-s on p107
Follow the inslrucrions
Aaapted lran The Ttnes 02/OslA4
Trang 106 Review Language
a) Look at thes€ pairs ol sent€nces
Do they have the same ntaning? lt
not, {hat is G€ difiererce?
r a) \kitiDg in Englisli is deciclcdl)
hardcr th.rn speaking il
b) \tidng itr Inglish is
sonc$luL hlrclcr Lhan
spealting iI
2 a) Organic lood is signilicantL)
nDrc erpensile fian non
b) Orgdnic lood is barely an,v
more erPenstte thar non
3 a) Ha\1ng a cat is narginallv
easicr than heviDg a dog
b) llaving a c.]r is disLiLrcll-v easier
rhan haring a dog
a a) lheme parks arc wa) tu)rc
lun than museutns
b) lheme parks dLe loads nDrc
fun Lhan ntuscums
s a) lidvclling b]'plane isnt luLI
as stressful as driling
b) rralelling b) plane is milcs
more srrcssful than driving
6 a) Exting ar hone cos(s much
the sanre as €alLn8, our
b) Ealng ar honr cosls pretq
nuch dre same ,s erliDg out
b) Change scntences I 6 so that
they are tme tor ,vou
tthinkwriting in Fnglish is nuch the
sarr'e as speaking it.They'rc bath
hard indiffercntways
c) work nr pairs lakc t rns to
sny your seDtences Isk follo\\'
Fill in the gaps nith a *'ord which
can be used in both selrtences Yotr
may need to changc the fonn of
r a) I rcall) lil<e Louis€, she is so
5!v!el and fneD.llv
b) I can'i drink i.a with slrgar
ir.s much too 5W!e!
L€L rne gel you anothcr coke
b\' no\!
Life seems ! bit no$ all rhe excitc ent is ovc
I $,or1t be long, I 111jusl on n) cotrce
H v e )ou eler Have volr got any
paper lor ihe
Sorryr l Yc been at the Town Hall to sce lvlonica! show
I rliought she brilliaDtly perlormed, especiall) gi!en rhe lack ol rehearsal tiDc The onl) problen js we had a po\cr cul Unlortunately, oft€n Lhat happens I doD t kno\r $hI Are lou gomg to see dlc sho$,]
\ts I'11 So probably rnd sce 1t ncxr Thursday il I can gc1
2 u )
3 4
b)
s a) Whlch ot linguistics inl€rests you mostl b) The compaDy I work tor has all over
Fill in the gaps with these words.
l i ; , : : , break leave off tired bounds parcel choose
B 1ts, I thiDk it! €very day on unril rhe end ot Nlarch.
b) Work in pairs Look agah at the conl'crsatior Find one exarnpJc ofan adverbial of: pJace; time; deff nite frequency;
indefinite lrequency; level of certaintl conmentl manner.
Fill in the misstug vowcls ilt these verbs used for dramatic
e t t e c t ' :;ri
1 c j_l_
2 clr,g
a gr_b
s n dgc
6 I p - p
a) Tick the things )ou can do
in English.
I can compare th nqs n bolh an inlormal and formal way.
lcan !nderstand words with ditferent but related meanings.
I can qive my views and respond 10 op nions
on advertising and marketing lcan work outthe meanings of words and phrases from context.
I can iolow established conveniions to tell
a peBona anecoorc.
b) n'llnt do you need to study Ngain?
I an sick and - ol dris drcrdful rveathcr
t a l $ , ) 5 p r , L a n c l
v h a t I w a t c h o n T \
I usual\' have coffee for breakfast but I can take it ol
i t
I thiDli nress is part and
of nodcrn lile
ln m) opurion ihe choice ol a part):
I thn* ny English vocabular) has improved in leaps and
I go to thc $ on and
a) Read th€ coDversNtion and look at the adverbials in bold
Tick the adYerbials that are in ihe correct positiolt Correct
a Hi Clare l ve bcen Lrying to get holtl ot you all nornng