Hệ thống đo lường hiệu suất của tổ chức Organizational Performance Measurement SystemA IntroductionDetermine the organizational performance measurement system and introduce the most common framework – BSC – applying in the context of the system.Bring up the case of Toyota, one of the most famous automotive corporations worldwide, > to illustrate the application of a balanced scorecard framework in reallife organizational performance measurement systems.B BodyGeneral brief1. Introduction1.1 Context: The global increase in competence – due to technological changes and increasement in product development > performance become a strategic and competitive requirements in most organization > In that situation, the need of performance measurement system raises1.2. Introduction1.2.1 Position: The performance measurement system is a part of controlling management and an important tool in strategic analysis 1st stage: late 1880 – emphasis on traditional financial performance measures (profit, productivity, ROI) 2nd stage: 1980s: non financial (quality,lead time,..) high level of competition > higher technology and new techniques1.2.2 Important points Set of metric: quantify Efficiency and effectiveness of actions compared to actual. The environment to evaluate: on both internal and external Types: Individual, divisional, organizational Ways to evaluate: Relative, subjective, objective measurements
Trang 1Organisational Performance Measurement
System
Trang 2Contents 01 Introduction of Performance Measurement System
Organisational Performance Measurement System
Trang 3Performance Measurement System
Brief Information of PMS
Trang 4Controlling System
Performance Measurement
System
Trang 6Environment and Metrics
Trang 7Approaches
Trang 91 Definition
The organization measurement system:
- A subsystem of the Performance Management System
- Indicate how the company is performing
→ Build profitable businesses in the future
Trang 102 Goals & Objectives
Goals
Provide rallying points for managers
Objectives
Directly related to goals, be clear,
concise and measurable
Trang 12Balanced Scorecard
3
Trang 14What are Balanced Sco recards being used for?
Trang 15Phase 3
Value - based method to evaluate enterprise level
Trang 16Pros & Cons
Trang 18August 28, 1937Founded
635 billion Yen Capital
More than 360,000 employees
Employees
Motor vehicles, robotics financial
services, biotechnology
Features
47 factories
Factories
133 all around the world
Distributors
Kiichiro Toyoda
Trang 19External Environment
Automotive industry is in the mature stage of its life cycle.
- Weak Threat of New Entry
- Weak Supplier Power
- Weak Threat of Substitutes
- Strong Buyer Power
- Very Strong Competitive Rivalry
Trang 209.6
6.9
5.6 67.6
Toyota Volkswagen General Motors Ford
Other
Trang 21Internal Environment
- Core Competency: produce automobiles of great quality at best
prices, thereby providing a value for money to the customers
- Distinctive Competency: Toyota’s distinctive competence is its
production system known as the “Toyota Production System” based on Lean Manufacturing concept
Trang 22Organisational Structure
Trang 23Global VisionThe Toyota Way
Trang 24Toyota Generic Strategy
o Minimize production costs to
attain cost leadership
o Lean manufacturing system,"
or a "Just-in-Time (JIT) system,
o Innovation: Innovation leads to
unique and attractive products
for all market segments
o Intensive growth strategy:
Trang 25Long Term Objectives
✔ Transforming into a Mobility company: redesign
from a primarily manufacturing-based company into a mobility company that provides a full
spectrum of services related to mobility.
Trang 26Long Term Objectives
AI
Trang 27Long Term Objectives
✔ Initiatives for sustainable growth:
- Organization for Solving Sustainability
- Issues Initiatives Aligned with Global Society
- Stakeholder-oriented Management
Trang 28To succeed financially, how should
we appear to our shareholders?
Trang 30Financial goals
Improve cost structure
• Net profit margin
• Return on Asset • Sales volume growth
Trang 31Return on Assets
Trang 32Sales Volume Growth
Trang 33Net Profit Margin
Trang 34FINANCIAL PERIODS TOYOTA MOTORS
CORPORATION VOLKSWAGEN GROUP FY2021 (1st quarter) 3.5 -3.7 FY2020 6,87 5.6 FY2019 7.52 5.2 FY2018 7.57 5.0 FY2017 7.19 2.5 FY2016 8.06 -0.6
Trang 35Customers Perspective
✔
Trang 36Potential
Trang 38Goals
Trang 39Firm
Trang 40Customers Perception
KPIs
Trang 41Lexus Leadership
Market leads
Trang 42❖ Different market segment
❖ Price & time themes applicant
Trang 43Customers Satisfaction
Customers Ethos Ethics
Experience
Emotional
Connection
Trang 44CUSTOMER FIRST AND QUALITY FIRST MEASURE
Incentives to Improve Quality
Trang 45CUSTOMER FIRST AND QUALITY FIRST MEASURE
Customer First Measures
Trang 46CUSTOMER FIRST AND QUALITY FIRST MEASURE
Customer First Measures
Trang 47CUSTOMER FIRST AND QUALITY FIRST MEASURE
After-Sales Service Measures
+
+
=
=
Trang 48Learning & Growth
Trang 49Learning & Growth
Intangible Assets
Internal skills + capabilities
VALUE-CREATING PROCESSES
Trang 50The framing question for this perspective is:
“How must the company learn and
improve in order to achieve its
Trang 51Strategy Awareness and Motivation
THEMES
Trang 52Case Study: Learning & Growth
Employee Training Program
Trang 53Learning & Growth
Toyota can set up reports specifically and get an accurate ROI data from the learners
Trang 54Salary
Trang 55Most important aspects Common aspects
Physical skills on the shop floor Performance
Quality on the shop floor Teamwork
KAIZEN (continuous improvement) Manners
Documentation Self-awareness
Big picture view Health
Leadership Forward looking
Problem solving Focus
Cooperation with support Unbiased
Cooperation with management Wide view
Thinking out of the box Team organization
Trang 56Employee Satisfaction Survey
Trang 57Internal Business
Process
Trang 58Internal Process
Trang 59Market
Trang 60Product
Trang 61Human Resources & Value Chains
Trang 62Toyota’s Car Production
Year Production Worldwide
2017 10,466,304
2018 10,569,303
2019 10,725,214
2020 (up to August 2020)
5,442,858
Trang 645
Trang 65Summary 01 Introduction of Performance Measurement System
Organisational Performance Measurement System
02
Balanced Scorecard
03 04
Conclusion
05
Four Perspectives and Case Study – Toyota Motor Corporation