Web Site Monetization - Make Money While You Sleep

© 2007 Stephan M Spencer Netconcepts www.netconcepts .com sspencer@netconcepts.com Web Site Monetization Make Money While You Sleep... Affiliate Links Affiliate networks like Commission

© 2007 Stephan M Spencer Netconcepts www.netconcepts com sspencer@netconcepts.com

Web Site Monetization

Make Money While You Sleep

Monetization Options

 Google AdSense • Yahoo Publisher Network • SearchFeed •

Kontera • ClickBank • LookSmart • LookQuick • PeakClick •

Affiliate Programs • Text link ad brokers (e.g Text-Link-Ads.com, LinkExperts) • Chitika • Swickis (Eurekster) • Video ads (Revver)

• RSS feed ads (e.g Pheedo) • Donations / tip jar • Information products • Email newsletter advertising • Banner ads • Pay per lead programs (e.g ModernClick, Copeac, Pay-Per-Lead Power Ads System) • XY7 • CPAEmpire • Azoogle Ads • etc etc.

 Your mileage will vary What works for some may not work for you.

Affiliate Links

 Affiliate networks like Commission Junction offer hundreds of merchants

 Datafeeds are best (e.g cardoffers.com)

What Are the Levers?

 Turn the dial up on…

– traffic (through SEO & SEM)

– clickthrough rate on the ads

– ad prices

– number of ad units (AdSense allows 3, and 1 link unit) – venues (videos, RSS feeds, emails, etc.)

 Content based ads and search ads

Don’t Make It Look Like an Ad

 Text ads good; image ads bad

 Which ad formats work best?

– Good: Leaderboard, large rectangle, wide skyscraper – Bad: 468x60 banner

– Experiment because it varies for each site

 No border

 Match your site’s background, font color, link color

 Make use of the Link Unit too

Attract better ads

 Make the ads more relevant

– Use Section Targeting <! google_ad_section_start > <!

google_ad_section_end >

– Ignore reader comments and navigation <!

google_ad_section_start(weight=ignore) > <! google_ad_section_end >

 Target more expensive keywords

– Check bids and revise content accordingly – e.g house painting vs home improvement

 Put competitors and low CTR advertisers on your block list

 Dispense with Flash-based or graphics-rich approach Content!

 Keywords! in URL, H1 tag, body copy, title tag, etc.

Optimize Placement

 Where are your visitors most likely to look?

https://www.google.com/support/adsense/bin/static.py? page=tips.html

 Use a heat map clickthrough tool like CrazyEgg to see where people tend to click the most

 Definitely “above the fold” is best

 Wrap content around it

 Place near the search box, a “Submit” button, or other things that get looked at a lot

Public Service Ads

 For when there isn’t a good paying ad to display

 You can choose to display your own house ads instead

– Google Backfill (allfeeds.com)

– Google AdSense Plus (googleadsenseplus.com)

Not All Visitors Are Created Equal

 Crank up the ads for…

– Lookie-loos who aren’t converting

– Overseas visitors who aren’t your target audience

 Up to 200 allowed

 Group ads by format, by keyword, by location on the page, etc

 Two types

– URL channels

– Custom channels

What’s Going Too Far

 Ads adjacent to images

 Wrapping keywords or small bits of text within google_ad_section tags

AdSense + YPN?

 “publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads” Brian Axe of Google

YPN Optimization

 http://ypnblog.com/blog/2007/01/03/optimizing-for-relevancy-part-i/

 http://ypnblog.com/blog/2007/01/11/the-robot-ate-my-web-page…/

 http://ypnblog.com/blog/2007/02/27/optimizing-for-relevancy-part-iii/

Making Money While You Sleep

 It’s child’s play!

 If a 15 year old can do it, why

not you too?

 Case in point:

NeopetsFanatic.com

My daughter, SEO-in-training

More Examples…

 Innsite.com

 Writers.net

 Lockergnome.com

 Email seo@netconcepts.com for a copy of this Powerpoint

 Email stephan@netconcepts.com if you have any questions after the conference