1.1 Author: Thomas L. Friedman Thomas L. Friedman • Born July 20, 1953 • Is an American political commentator and author • Served as a Foreign Affairs columnist for New York Times • Became famous for coverage of ArabIsraeli conflict • Three time Pulitzer Prize winner • Famous book: The Lexus and the Olive Tree, The Worls is Flat 1.2 The book: The world is flat First released in 2005, was later released as an updated and expanded edition in 2006, and was yet again released with additional updates in 2007 as further updated and expanded: Release 3.0. Won the inaugural Financial Times and Goldman Sachs Business Book of the Year Award in 2005.It is an international bestselling book
Trang 1The World is FLAT
Thomas L Friedman Published: 2005
Trang 2 Vũ Minh Phương
Student ID: KT44C -090-1721
Trang 3I General introduction
II The main content of the book:
III.Comment about the book
IV.Contact my self and apply it practically
Trang 4I General introduction
I.1 Author: Thomas L Friedman I.2 The book: The world is flat
Trang 5I.1 Author: Thomas L Friedman
Thomas L Friedman:
• Born July 20, 1953
• Is an American political commentator and
author
• Served as a Foreign Affairs columnist for
New York Times
• Became famous for coverage of
Arab-Israeli conflict
• Three time Pulitzer Prize winner
• Famous book: The Lexus and the Olive
Tree, The Worls is Flat
Trang 6I.2 The book: The world is flat
• First released in 2005, was later released as an
"updated and expanded" edition in 2006, and
was yet again released with additional updates
in 2007 as "further updated and expanded:
Release 3.0"
• Won the inaugural Financial Times and
Goldman Sachs Business Book of the Year
Award in 2005.It is an international best-selling
book
• The world is flat: A Brief History of the
Twenty-First Century
Trang 7II The main content of the book
The book has 6 parts:
II.1 How the world became flat
II.2 America and the flat world America and free trade II.3 Developing countries and the flat world
II.4 Companies and the flat world
II.5 Geopolitics and the flat world
II.6 Conclusion: Imagination
Trang 8II.1 How the world became flat
While I Was Sleeping
The Ten Forces That Flattened the World
The Triple Convergence
The Great Sorting Out
Trang 9While I Was Sleeping
• A visit to Infosys Technologies Ltd leaves
Friedman in wonder at the massive
conferencing system they have created that
allows people from around the globe to
congregate and collaborate in one giant room via satellite and teleconferencing technology
• As Friedman travels through Japan, China and back to America, we study various examples of the business outsourcing phenomenon and its impact, positive and negative, on the players involved
Trang 10The Ten Forces That Flattened the World
• Collapse of Berlin
Wall(11/09/1989): The event not
only symbolized the end of the
Cold war, it allowed people from
other side of the wall to join the
economic mainstream
Trang 11The Ten Forces That Flattened the World
• World Wide Web and the Internet:
Users can now save, retrieve, send
and share intellectual content
electronically and instantly The
internet created a platform for
connectivity and the web made
information sharing possible
Trang 12The Ten Forces That Flattened the World
• Work Flow Software: The ability of
machines to talk to other machines
with no humans involved Friedman
believes these first three forces
have become a “crude foundation of
a whole new global platform for
collaboration.”
Trang 13The Ten Forces That Flattened the World
• Uploading - Provided free
access to community developed
software Computer applications
were no longer 'bought' They
could be downloaded for free off
the web
Trang 14The Ten Forces That Flattened the World
• Outsourcing: Friedman argues
that outsourcing has allowed
companies to split service and
manufacturing activities into
components, with each
component performed in most
efficient, cost-effective way
Trang 15The Ten Forces That Flattened the World
• Offshoring - Different from
outsourcing, offshoring moves an
entire operation, factory and
function to a completely different
location All things are equal
expect for labor costs, lower taxes
and subsidized energy The
combined savings creates a lower
cost product
Trang 16The Ten Forces That Flattened the World
• Supply-Chaining: Friedman
compares the modern retail
supply chain to a river, and points
to Wal-Mart as the best example
of a company using technology
to streamline item sales,
distribution, and shipping
Trang 17The Ten Forces That Flattened the World
• Insourcing - Small and mid-sized companies are able to provide services
to large supply chains without prohibitive expense, such as UPS fixing
computers for Toshiba
• In-forming: Google and other search engines are the prime example
"Never before in the history of the planet have so many people-on their
own-had the ability to find so much information about so many things and about so many other people", writes Friedman
Trang 18The Ten Forces That Flattened the World
• Wireless Connectivity -
Wireless access created a
mobile society so work was no
longer tethered to a hard-wired
connection All content could
now be digitized, shared
remotely and reshaped
Trang 19The Triple Convergence
• The combination of the ten world flatteners created a new global platform This new platform allowed us to collaborate and communicate in ways in
we never have before
• This new platform would not be useful if we did not change the way we did business
• Before the flattening of the world, the global economy consisted of about 2.5 billion people The flattened world allowed another 150 million people
to be added to the global connected workforce
Trang 20The Great Sorting Out
Discusses the fact that as the world “flattens,” it is not only business practices that will be affected. Other dilemmas are created within
communities and their identities, individuals’ identities, and the role of governments
Trang 21II.2 America and the flat world
America and free trade
The Untouchables
The Right Stuff
The Quiet Crisis
This Is Not a Test
Trang 22America and free trade
• Friedman considers the banning of
outsourcing, an action called for by
many, to protect our country’s
workers and the effect such an
action would have on globalization
He concludes that erecting borders
and walls would be detrimental to our
goals and that Americans must
instead be prepared to compete on a
global playing field
Trang 24The Right Stuff
• Stressing the importance of
self-learning and self-learning to learn,
Friedman offers valuable advice to parents unsure of their children’s
educational and professional futures
He recommends building right-brain skills, or those that cannot be
duplicated by a computer, and
explores different vehicles to higher learning, including music
Trang 25The Quiet Crisis
• An interview with Shirley Ann Jackson, 2004 President of the American Association for the Advancement of Science, demonstrates that a quiet crisis is happening slowly but surely as multiple and complex forces are at work creating the perfect storm; demographic, political, social, cultural,
economic, etc., that could lead to America falling behind in innovation,
science and technology
Trang 26This Is Not a Test
• Friedman stresses the importance of shoving political barriers aside in what he calls “compassionate flatism” to prepare our country for what lies ahead He questions leadership and education; who will lead us into the forefront of this new globalized economy? The necessity for lifelong
learning and benefits to allow workers to remain mobile and adaptable is very real, though it seems to be at the bottom of our to-do list
Trang 27II.3 Developing countries and the flat world
The Virgin of Gualalupe:
We see the Chinese manufacture of
statuettes of The Virgin of Guadalupe and
their subsequent importation into Mexico as
an example of the problem created when one
developing country competes with another, as
China replaced Mexico as the U.S.’s number
two importer in 2003 Friedman discusses the
need for developing countries to put policies
in place to create the right environment for
their companies and entrepreneurs to
succeed in the flat world
Trang 28II.4 Companies and the flat world
How Companies Cope
• Friedman opines that companies willing to change and accept change are more likely to do things than have things done to them In profiling Jill and Ken Greer, creators of Greer & Associates multimedia company, we learn
of their experience with the rise of freelancers as their competition, as well
as the fact that technology that should have simplified their operations
made it more difficult by requiring more of them
Trang 29II.5 Geopolitics and the flat world
The Unflat World
Globalization of the Local
The Dell Theory of Conflict Prevention
Trang 30The Unflat World
• Friedman shares stories of the world flattening but humbly announces that
he does indeed realize the world is not yet flat He wants to draw attention to the flattening and the ever-increasing pace at which it is occurring
Trang 31Globalization of the Local
• Friedman believes that globalization serves more to enrich and preserve culture than to destroy it, as each person is given their own voice and vehicle of expression through podcasts, websites, etc
Trang 32The Dell Theory of Conflict Prevention
• Friedman’s theory is that two countries invested in a business together by being part of the same global supply-chain are less likely to go to war, as they are now heavily invested in the success of the business venture
Trang 33II.6 Conclusion: Imagination
• 11/9 Versus 9/11:
The September 11 attacks
(also referred to as 9/11) were
a series of four coordinated
terrorist attacks by the Islamic
terrorist group al-Qaeda
against the United States on
the morning of Tuesday,
September 11, 2001
Trang 3411/9 Versus 9/11
• We begin by examining two significant dates in world flattening: 11/9 as an example of creative imagination and 9/11 as destructive imagination
• 11/9, with the destruction of the Berlin Wall, was the door opening to a
freer, flatter, and more democratic world, where 9/11 saw our world try to snap shut against outside threat
• This is Friedman’s call for positive creativity and giving people the tools to
do positive things with what is available through the opening of so many doors
Trang 35III Comment about the book
• When reading "The Flat World", readers will realize that the world is "Flat"
"Flat" means removing the barriers of politics along with the great progress
of information technology and science and technology, helping people
closer together
• By telling interesting and lively stories, Friedman explained clearly and
very convincingly about the process of flattening the world: when the world began, how it happened, what factors flattened the world The more I read the book, I feel fascinated by extremely practical examples and extremely subtle words As I went through each page, I saw a vivid picture created from the events of the past and partly understood the causes of what I am seeing now
Trang 36III Comment about the book
• Following, The author helps readers learn about the effects of the flat world
on life and society, from its role to nations as well as political and economic division, to its role to personally, give very honest and grounded advice on how you can thrive in an increasingly flat environment
• He summed up a very special thing: the 21st century is the most livable, most exciting period ever, the period for young people to express their will and intellect yourself in the world Everyone can collaborate together in
global supply chains to create greater value added He led readers to
believe in the goodness of globalization and the process of connection
Trang 37IV Contact my self and apply it practically
• I realize that the world today has 2 main types of work including repetitive
work and non-routine work The repetitive work is getting narrower, there
are even robots to do these things, and non-routine things like lawyers and doctors
• The way the world works makes us need to be aware of our position once again as part of the supply chain
• Currently, Vietnam has been participating in the process of globalization If young people understand the opportunities that they have in today's world,
it will help greatly in understanding the country's development path and
contributing to that development
Trang 38The end