WHAT IS TYPOGRAPHY?Gives a voice to written content Increases or decreases readability Gives content form and can shape a message Gives flow to the message... Baskerville Bookman Futura
Trang 2WHAT IS TYPOGRAPHY?
Gives a voice to written content
Increases (or decreases) readability
Gives content form and can shape a message Gives flow to the message
Trang 3silly silly
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Trang 5BUY NOW buy now
Trang 6Baskerville
Bookman
Futura
Times New Roman
Rockwell
Helvetica
Verdana
THROUGH THE CENTURIES
14th to 17th century
SOURCE: ayanguasgil.net/category/typography/
1920s
1930s 1950s
1990s
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Pin
Trang 8SANS-SERIF TYPEFACE
PIN
Trang 9BASIC TYPEFACE ANATOMY
SERIF
ASCENDER
DESCENDER
Trang 10BASIC TYPEFACE ANATOMY
CAP HEIGHT X-HEIGHT BASELINE