Creating Upsell CopyFront-End Copy vs.. Upsell Copy The copy for your upsell is different from your initial, front-end sales copy.. The front-end copy serves to build engagement and tru
Trang 1Creating Upsell Copy
Front-End Copy vs Upsell Copy
The copy for your upsell is different from your initial, front-end sales copy
Why?
The front-end copy serves to build engagement and trust
After the customer buys, the mindset of the customer is very different because they’ve already paid and committed to your product
The Video Post-Purchase
The “Thank You” page is the hottest time to present something to your customer This is the page that comes right after they buy They already trust you and have their payment information on hand
What you want to do:
1) You want to welcome them in, thank them, and give them some content in
a few sentences
2) Lead them into your upsell and offer it to them slowly—not as a hard sell 3) Convince them that the upsell will help with the product Remember,
upsells complement the initial front end product
Most importantly, DON’T act like you are trying to sell the customer for the first time
The customer thinks that they just bought a product and you don’t want to make it seem like you are trying to sell them something again
Treat your customer as a person not a sale