IN DEPTH ROLE RESEARCH

Graphic designers are visual communicators, who create visual concepts by hand or by using computer software.. 04 Develop graphics and visual or audio images for product illustrations,

IN-DEPTH

ROLE

RESEARCH

DESIGNER

WHAT ARE THEY?

Graphic design is also known

as communication design

Graphic designers are visual communicators, who create visual concepts by hand or by using computer software They communicate ideas to inspire, inform, or captivate consumers through both physical and virtual art forms that include images, words, or graphics

WHAT DO THEY DO?

Graphic designers combine art and technology to communicate ideas through images and the lay-out of web screens and printed pages They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports with both texts and images

05 Create designs either

by hand or computer software by select colours, images, text style, and layout

01 Meet with clients or the

art director to determine the

scope of a project

02 Advise clients on

strategies to reach a

paraticular audience

03 Determine the message the

design should portray & sketch

images that identify a product or

convey a message

04 Develop graphics and visual

or audio images for product

illustrations, logos, and websites

06 Present the design to

clients or the art director

07 Incorporate changes

recommended by the clients into the final design

08 Review designs for

errors before printing or publishing them

Their work follows such steps:

WHAT IS THEIR MISSION IN CREATIVE INDUSTRY?

Work on projects with other graphic designers and

marketers, business analysts, writers, and programmers

Work closely with people

in advertising and promotions, public relations, and marketing

Keep up with new and updated computer graphics

and design software

Collaborate to produce

successful websites, publications, and other products

Able to create designs that are artistically interesting

and appealing to clients and consumers; produce rough

illustrations of design ideas

WHAT ARE THEY?

An art director is in charge of the

visual artistic elements in a production

This could be a film, play, animation, or

anything else creative where artistic

visual effects are used

In the advertising industry, an art director

is responsible for generating visual

concepts in response to clients’ briefs

This covers all media platforms, including:

• Digital communications, websites,

mobile apps and emails

• Marketing materials

• Press advertising

• Television and video

• Logos and branding

Often working in partnership with a

copywriter who produces the written

content, the art director will seek to

influence changes in audience behaviour

through ideas, creativity and the use of

media

ART DIREC TOR

WHAT DO THEY DO?

Ensuring a high standard

of visual execution across all

media and campaigns

Translate the targeted mood and

message into objectify elements of art and design, and then relay that information to the art team

Introducing and applying expert

art direction to the visual elements

of creative projects

Inspiring and motivating

the agency’s clients to be creatively progressive, through the application of fresh and inventive visual work

Taking ownership of the visual

elements of creative work for new business pitches

Work with directors of other

departments and the head of the project to make sure that the creator’s vision is realized

Reviewing the work of

designers and providing direction and feedback

Uncovering new ways to

incorporate emerging and new media formats into campaigns

WHAT ARE THEIR REQUIREMENTS?

A strong knowledge of typography, image manipulation, illustration and animation

A broad understanding of marketing design and layout will also be

expected

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The ability to generate a reliable supply of original ideas and visual concepts

The confidence to explain and support your thinking, both internally and externally

Flexible approach and willingness

to adapt your ideas to the needs of clients

An innovative approach to the media and the ways in which advertising is carried

A passion for advertising and commercial art

A keen eye for visual details and accuracy

The resilience to perform under pressure and deliver high-quality work

to tight deadlines

High level IT skills in the latest art and design packages

A good awareness of digital media and evolving online plat-forms

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8 STYLIST

There are many types

of stylists in the world and they all don’t belong to the fashion industry

Wardrobe stylist (fashion)

works in either TV, movies, or commercials

Personal stylist (fashion) works

close with their clients so revamp their wardrobe, also known as a closet consultant

Product

• Fashion laydowns mainly works

with clothing, accessories and jewelry

• Non-fashion layouts works

with products compositions during photoshoot

Prop & set stylist (fashion

& non-fashion): Only works

with the environment, they set the entire mood

Catalog stylist (fashion & non-fashion) In charge of arranging and

selling product, etc

Editorial stylist (fashion & non-fashion) focuses on editorials in

magazines, associate editor, assistant fashion editor, market editor

Fashion show stylist (fashion) works directly with

a designer to and or helps influence designs

Consultant stylist (fashion & non-fashion) entails one major

stylist possibly 3 total; consults with a designer or brand in the execution part of styling

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ENCES

PHOTOGRAPHERS RESEARCH

https://www.camerapress.com/pho-tographers/studio-photographers/

andy-gotts

https://www.elinchrom.com/inter-views/andy-gotts.html

http://thewordmagazine.com/art/

portfolio-report-ren-hang/

https://en.wikipedia.org/wiki/Ren_

Hang_(photographer)

http://photographyofchina.com/blog/

ren-hang-obituary

https://en.m.wikipedia.org/wiki/

Nobuyoshi_Araki

https://www.anothermag.com/

art-photography/11599/archive-erot- ic-photographer-nobuyoshi-araki-im-possible-love-vintage-photographs

https://pen-online.com/arts/le-coeur-serre-araki-05-2/?scrolled=0

http://danielkordan.com/

IN-DEPTH ROLE RESEARCH

https://jtdcom.wordpress

com/2016/05/18/types-of-stylists/

https://www.upwork.com/hiring/de-

sign/graphic-designer-art-director-cre-ative-director/

https://www.careerexplorer.com/ca-reers/graphic-designer/

https://conceptartempire.com/art-di-rector/

https://cogsagency.com/creative-and-

brand-design/art-director-job-descrip-tion/