A true modern man constantly enriches himself more through the enjoyment and experience of the finer things in life.. The modern man comes in many forms, though always with a positive ou
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M A N U A L
A P E S T O M E N
H A I R S T Y L I N G P R O D U C T S
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P H I L O S O P H Y
APESTOMEN™ (apes to men) is a Singapore based men’s grooming and lifestyle fashion brand dedicated
to the continuation of men’s evolution, one step at a time
The modern man is not the last stage of Darwin’s evolutionary process! A true modern man constantly enriches himself more through the enjoyment and experience of the finer things in life
The modern man comes in many forms, though always with a positive outlook of life, striving through life in quiet confidence and always impeccably groomed We consider these hallmarks of the modern man
Several million evolutionary years may have separated us from our ape ancestors, but after some drinks at the bar even the most sophisticated
of us can still act like one But fret not my friends;
APESTOMEN is all decked out to assist you in enhancing your life in the moments in-between
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C O N T E N T S
APESTOMEN™ (apes to men) is a Singapore based men’s grooming and lifestyle fashion brand dedicated to the continuation of men’s evolution, one step
at a time
The modern man is not the last stage
of Darwin’s evolutionary process! A true modern man constantly enriches himself more through the enjoyment and experience of the finer things in life
The modern man comes in many forms, though always with a positive outlook of life, striving through life in quiet confidence and always impeccably groomed We consider these hallmarks of the modern man
Several million evolutionary years may have separated us from our ape ancestors, but after some drinks at the bar even the most sophisticated of us can still act like one But fret not my friends; APESTOMEN
is all decked out to assist you in enhancing your life in the moments in-between
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The APESTOMEN logo is created by a crossover
grid and must never be rotated in any situation
Logo frame must always be removed on dark
Our brand logo must always be surrounded by an entirely clear area on any publications This minimum space is demonstrated above
1/4 X 1/4 X
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W W W A P E S T O M E N C O M
V O L C A N I C
C L A Y
3 M I N U T E S
M I N I M U M
The minimum sizes for the use of the APESTOMEN
logo are shown above
The APESTOMEN logo must always be used in any
publications of the APESTOMEN brand.
The logo may be left-aligned when horizontal centers is not possible Examples for the use of positioning rules are shown above
The APESTOMEN logo should always be aligned horizontal centers if possible This will ensure proper visual communication and brand position toward customers
Minimum size
for Print Reproduction
Standard size for A4 Print
Standard size
I T
P E R F E C T
W W W
A P E S T O M E N
C O M
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M A R K
C O L O R S
P R O T E C T I N G
B R A N D M A R K
The Typography APESTOMEN text of the logo
on light backgrounds is transparent in every
circumstances and must never be placed of dark
backgrounds or dark parts of any images of brand
To keep the brand’s image safe and consistent to
customers, rules for using APESTOMEN logo must be
strictly applied on every publications of the brand
Do not rotate
Do not add stroke
Do not add elements
Let’s go handsome!
Do not distort in any way
Do not turn to stroke
Do not use logo for bright backgounds on dark ones
Do not condense or expand
Do not change the color
Do not use logo for dark backgrounds on bright ones
B L A C K
# 0 4 0 5 0 5
B I S Q U E
# b 8 a c a 9
C M Y K :
7 5 / 6 8 / 6 7 / 8 8
R G B :
5 / 5 / 5
C M Y K :
2 9 / 2 9 / 2 9 / 0
R G B :
1 8 4 / 1 7 2 / 1 6 9
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To maintain the APESTOMEN appearance
consistent through all visual communications, brand’s
primary colors must always be used in all publications
Secondary colors are used to support the
APESTOMEN visual environment.
PRIMARY COLORS
B L A C K
# 0 4 0 5 0 5
C M Y K :
7 5 / 6 8 / 6 7 / 8 8
R G B :
5 / 5 / 5
B I S Q U E
# b 8 a c a 9
C M Y K :
2 9 / 2 9 / 2 9 / 0
R G B :
1 8 4 / 1 7 2 / 1 6 9
SECONDARY COLORS
B L A C K
# 0 4 0 5 0 5
C M Y K :
7 5 / 6 8 / 6 7 / 8 8
R G B :
5 / 5 / 5
B I S Q U E
# b 8 a c a 9
C M Y K :
2 9 / 2 9 / 2 9 / 0
R G B :
1 8 4 / 1 7 2 / 1 6 9
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To maintain the APESTOMEN appearance
consistent through all visual communications, brand’s
primary colors must always be used in all publications
Secondary colors are used to support the
APESTOMEN visual environment.
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Y