đề kiểm tra quản trị bán lẻ

quản trị bán lẻ đề kiểm tra phần 1 đầy đủ. sẽ giúp các bạn có được điểm cao trong bài kiểm tra môn này. với tập hợp những câu trăc nghiệm sát với đề thi. chúc các bạn thành công ..............................................

a bonus if the sales quota is achieved

b lump sum plus a royalty on all sales

c start-up costs plus a monthly predetermined cash amount

d commission on all sales

e salary plus a variety of employee benefits

a higher prices on prescription drugs

b pharmacies in full-line discount stores

c the aging population

d government regulations on pharmaceutical sales

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Since it set up a free daycare center for its shoppers, Ingrid has developed great

for the Raleigh County Kroger store She wouldn't consider going to another store, and having to contend with her 2-year old, while she is trying to decide what to buy

a makes sure all franchise outlets provide the same quality of service and products

b agrees to operate a franchise outlet in accordance with procedures prescribed in the contract

c agrees to pay a royalty to the franchisee

d is given permission to use a franchise name and format

e does all of these things

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What would be a measure of retailers' success at converting positive evaluations into purchases?

Select one:

a The number of traffic at a store

b The number of visits on a Web site

c The number of browsing page on a Web site

d The time spent at a store

e The number of abandoned carts on a Web site

Warehouse clubs:

Select one:

a have extensive assortments

b expensive store designs and aesthetics

c high inventory holding costs

d sell merchandise in a no-frills atmosphere

e provide extensive customer service

Select one:

a Extended problem solving

b Frequent shopper loyalty

c Impulse buying

d Habitual decision making

e Psychological problem solving

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a Extended problem solving

b Habitual decision making

c Impulsive problem solving

d Limited problem solving

e Psychological problem solving

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A multi-channel retailer is one that:

Select one:

a is a combination of single channel retailers

b channels all assortments through the stores

c works with other retailers who are in the channel

d sells merchandise or services through more than one channel

e buys merchandise from multiple channels to sell in the stores

a Use low prices during off-seasons to help match supply and demand

b Use mass production

c Emphasize quality control

d Train and motivate employees

e Increase staffing at peak demand times

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owner-b Franchisees are motivated to make their stores successful because they receive the profits

c The franchisor is motivated to develop new products and to promote the franchisebecause it receives a royalty on all sales

d The franchisor is solely responsible for financing advertising, product

development, and system development

Angelo manages a local convenience store that sells gasoline When gas prices are high,his sales increase, but gas margins are low So, depending upon gas sales for the

success of the business can be a problem for him What should Angelo do?

Select one:

a add fresh healthy food and new convenient services to the product mix

b open more gas pumps

c temporarily lower gas prices to motivate customers to fill up at his store

d sell two-for-one candy with every fill-up

e all of the above

Ben saw a 30-minute TV show with George Foreman on it During the show, Foreman was showing how to prepare a variety of foods so that they would be totally fat-free Each item was prepared using a special cooker During the show the TV audience was given several opportunities to buy the cooker Ben was watching:

a the ability to touch and feel the products

b acceptance of multiple forms of payment

Select one:

a Unlimited problem solving

b Extended problem solving

c Habitual decision making

d Complex decision making

e Programmed decision making

a add a new benefit

b decrease the performance belief for competing stores in the consideration set

c increase customer's importance weights

d focus on improving performance on benefits important to their target market

e increase the belief about its performance

c Extended problem solving

d Habitual decision making

e Limited problem solving

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JCPenney's promotions claim that a person can order gift merchandise online, have it shipped across the country, and the recipient can exchange it at a local store if necessary By emphasizing these benefits that customers don't normally consider, JCPenney increases the chances of customer shopping at its store by _

Select one:

a decreasing an importance weight

b increasing a performance belief

c decreasing the performance belief for competitive retailer

a Promote private-label merchandise that can be purchased only from that retailer.

b Persuade suppliers to increase their sales forecasts

c Encourage vendors to deliver complete assortments

d Increase efficiencies of supply chain management

e None of the above

a Warehouse clubs only sell to ultimate consumers

b Warehouse clubs have a category specialist format

c Warehouse clubs typically have low inventory holding costs

d Warehouse clubs have extensive merchandise depth

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supermarkets or extreme value food retailers only stock 2000 SKUs Which of the following is NOT the advantage of stocking lesser SKUs?

Select one:

a Less inventory holding costs

b Less backup stocks

c Less inventory investments

d More inventory turnover

e Lower transportation costs

The imminent approach of Halloween pushes millions of homeowners to go out and purchase candy corn Halloween stimulates a which is part of the buying process.

Select one:

a depth of merchandise prices

b a corporate problem between channels

c price inconsistency across channels

e None of the above

When Austin saw pastries and coffee being sold at his local bookstore, he knew it was

an example of _, which is the juxtaposition of unrelated merchandise in the store

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What is retailing?

Select one:

a It is the merchandising component of the retail mix

b It is the set of business activities that adds value to the products and services sold to consumers for their personal use

c It is the strategy retailers and vendors use to get products into the stores

d It is the process of offering products in smaller quantities for consumer

One of the functions retailers undertake to increase the customer's perception of value

is providing services Which of the following is NOT an example of that activity?

Select one:

a clean restrooms

b displaying merchandise

c having trained salespeople available to answer questions

d parking lot with a lot of lighting

e having crisp dollar bills for change

a it enables the company to create a more informational and entertaining

environment that would promote more sales

b it enables the company to reinvest for the future of the business

c it enables the customer to choose from a wide selection of brands, designs, sizes and prices all in one store

d it enables the customer to try more products

e it enables the customer to stock up on the assortments because of bulk

a Use low prices during off-seasons to help match supply and demand

b Use mass production

c Emphasize quality control.

d Solicit customer evaluations and complaints

e Increase staffing at peak demand times

a a manufacturer sells directly to a wholesaler who then sells to a retailer

b a retailer purchases from a few wholesalers resulting in increased competition and price

c a manufacturer sells directly to other manufacturers who distributes to an array ofwholesalers

d a manufacturer sells directly to consumers, bypassing retailers

a the merchandise sales are profitable.

b the merchandise is sold below the suggested retail price

c the merchandise is sold below the suggested realized profit

d the merchandise is sold less than the surrounding retail competitors

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Which of the following is the biggest threat to convenience stores?

Select one:

a Increasing prices on convenience foods

b Supermarket chains also offering gasoline

Matt used to shop for electronics at the closest Best Buy store But now that he has his iPad, he does his electronic shopping online at bestbuy.com instead of in a Best Buy store This is an example of _.

A retailer that sells merchandise and/or services through more than one channel is called a/an:

a Making a Website easy to navigate.

b Offering online reviews to reduce perceived risks

c Offering liberal return policies

d Offering entertaining graphics on a Web site

e Offering more checkout lanes during heavy traffic times

a is most effective in high traffic areas

b is based on the idea that social relationships influence buying habits

c uses a master distributor as lead salesperson

d is a recruiting tool for multilevel networks