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Fred r david – strategic management, 13th edition ch07

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Nội dung

The Strengths-Weaknesses-Opportunities-Threats SWOT Matrix, the Strategic Position and Action Evaluation SPACE Matrix, the Boston Consulting Group BCG Matrix, the Internal-External IE Ma

Trang 1

Name _

TRUE/FALSE Write 'T' if the statement is true and 'F' if the statement is false

1)

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An organization's present strategies, objectives and mission provide a basis for generating and evaluating feasible alternative strategies, coupled with the external and internal audit information

1)

_

2)

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A sustainability report provides information on a firm's social-responsibility practices 2)

_

3)

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Sustainability is the idea that a business can meet its financial goals without hurting customers 3)

_

4)

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The first stage of the strategy-formulation framework (the input stage), is followed by the decision stage 4)

_

5)

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Stage 2 in the strategy-formulation framework involves the Quantitative Strategic Planning Matrix 5)

_

6)

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Good intuitive judgment is always needed to determine appropriate weights and ratings in the input stage matrices

6)

_

7)

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The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, the Strategic Position and Action

Evaluation (SPACE) Matrix, the Boston Consulting Group (BCG) Matrix, the Internal-External (IE) Matrix and the Grand Strategy Matrix are included in stage two of the strategy-formulation framework

7)

_

8)

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When completing the matching stage of the strategy-formulation framework, the SWOT Matrix needs to becompleted before the SPACE Matrix

8)

_

9)

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The purpose of matching key factors is to generate feasible alternative strategies 9)

_

10)

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Strengths-opportunities strategies are based on using a firm's internal strengths to take advantage of external opportunities and threats

10)

11)

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A SWOT Matrix is composed of four cells for the four types of strategies it creates 11)

12)

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One of the steps of the SWOT Matrix is to list the firm's key external opportunities 12)

13)

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The SWOT matrix is widely used as an organizational tool and, if used appropriately, does not have any significant weaknesses

13)

14)

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The most important determinants of an organization's overall strategic position are considered to be the two internal dimensions, financial strength (FS) and competitive advantage (CA), and the two external dimensions, industry strength (IS) and environmental stability (ES)

14)

15)

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The four strategies of the SPACE Matrix are aggressive, conservative, offensive and defensive 15)

16)

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Market penetration can be classified as either a conservative, aggressive, or competitive strategy 16)

17)

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The ES and CA dimension variables in a SPACE Matrix are assigned a numerical value ranging from -1 (best) to -6 (worst)

17)

18)

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Conservative strategies in a SPACE Matrix most often include product development, market development, market penetration and concentric diversification

18)

19)

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The firm should pursue conservative strategies if the coordinates of a SPACE directional vector are (1,4) 19)

20)

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A firm should pursue defensive strategies if the coordinates of a SPACE directional vector are (2,3) 20)

21)

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The firm should pursue aggressive strategies if the coordinates of a SPACE directional vector are (5,4) 21)

22)

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Relative market share position is given on the x-axis of the BCG Matrix

22)

23)

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The midpoint on the x-axis of a BCG Matrix is typically set at 0.05

23)

24)

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The size of the circle in a BCG Matrix corresponds to the proportion of corporate revenue generated by thatbusiness unit

24)

25)

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In a BCG Matrix, the pie slice indicates the proportion of corporate profits generated by that division 25)

26)

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Star, question mark, cash cow and dogs are the four quadrants exhibited by the SPACE Matrix 26)

27)

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Cash cows represent the organization's best long-run opportunities for growth and profitability 27)

28)

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The major overall benefit of the BCG Matrix is that it draws attention to the cash flow, investment characteristics and needs of an organization's various divisions

28)

29)

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Viewing businesses as star, cash cow, dog or question mark is an oversimplification 29)

30)

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The BCG Matrix does not reflect whether or not various divisions or their industries are growing over time 30)

31)

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Having no temporal qualities, the BCG Matrix is a snapshot of an organization at a given point in time 31)

32)

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Both IE and BCG Matrices are called portfolio matrices 32)

33)

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BCG Matrix requires more information about the divisions than the IE Matrix 33)

34)

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On the x-axis of the IE Matrix, an internal factor evaluation score of 2.5 represents a weak internal position.

34)

35)

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The IE Matrix can be divided into three major regions that have different strategy implications grow and build, hold and maintain, and harvest or divest

35)

36)

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The Grand Strategy Matrix is based on two evaluative dimensions, market share and market growth 36)

37)

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According to the Grand Strategy Matrix, when a Quadrant I firm is too heavily committed to a single product, then concentric diversification may reduce the risks associated with a narrow product line 37)

38)

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According to the Grand Strategy Matrix, Quadrant III organizations compete in rapid-growth industries and have weak competitive positions

38)

39)

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To objectively evaluate feasible alternative strategies identified in Stage 2, the QSPM uses input information derived from Stage 1

39)

40)

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Step 1 of a QSPM assigns weights to each key external and internal factor 40)

41)

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Total attractiveness scores are defined as the sum of the attractiveness scores in a given column of the QSPM and are computed in the second step of the QSPM

41)

42)

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A positive feature of QSPM is that sets of strategies can be examined sequentially or simultaneously 42)

43)

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One positive feature of QSPM is that it does not require intuitive judgments and educated assumptions 43)

44)

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Culture includes the set of shared values, beliefs, attitudes, customs, norms, personalities, heroes and heroines that describe a firm

44)

45)

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Strategy changes may be highly effective and productive if a supportive culture does not exist 45)

46)

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Whenever two firms merge, it becomes especially important to evaluate and consider culture-strategy linkages

46)

47)

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Successful strategists minimize their own political exposure on issues that are highly controversial, and in circumstances where opposition from major power centers is likely

47)

48)

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Focusing on Higher-Order Issues means it is often possible to achieve similar results using different means

or paths

48)

49)

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Shifting focus from specific issues to more general ones may increase strategists' options for gaining organizational commitment

49)

50)

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The trend in many Arab states is towards greater board member accountability, with larger boards averaging 18 members

50)

51)

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Boards of directors are composed mostly of outsiders who are becoming more involved in an organization'sstrategic management

51)

52)

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The Sarbanes-Oxley Act put an end to the "country-club" atmosphere of most boards, and has shifted power from CEOs to directors

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Strategy analysis and choice largely involves making decisions based on information 53)

A)

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long-term; short-term

B)

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subjective; short-term

C)

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subjective; objective

D)

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objective; subjective

E)

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short-term; long-term 54)

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Which stage in the strategy-formulation framework focuses on generating feasible alternative strategies? 54)

A)

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Output

B)

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Input

C)

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Matching

D)

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Decision

E)

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Throughput 55)

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Which stage of the strategy-formulation framework involves the Quantitative Strategic Planning Matrix? 55)

A)

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Stage 4

B) Stage 1

C) Stage 2

D) Stage 3

E) Stage 5

56)

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Which strategy formulation technique reveals the relative attractiveness of alternative strategies, and thusprovides an objective basis for selecting specific strategies?

56)

A)

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SWOT

B) SPACE

C) IFE

D) QSPM

E) CPM

57)

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Each of the nine techniques included in the strategy formulation framework rely on the use of 57)

A)

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financial formulas and statistics

B)

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intuition and analysis

C)

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luck

D)

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synergy

E)

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strictly factual data 58)

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Which stage of the strategy formulation framework includes an Internal Factor Evaluation Matrix and a Competitive Profile Matrix?

58)

A)

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Decision

B)

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Research

C)

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Penetration

D)

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Input

E)

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Matching 59)

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Which stage of the strategy formulation framework contains the Internal-Factor Evaluation Matrix? 59)

A)

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Output

B) Matching

C) Analysis

D) Input

E) Decision

60)

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The match an organization makes between its internal resources and skills, and the opportunities and riskscreated by its external factors, can be defined as

60)

A)

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input

B)

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strategy

C)

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concept formulation

D)

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an opportunity

E)

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SWOT 61)

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Which section of the SWOT Matrix involves matching internal strengths with external opportunities? 61)

A)

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The ST cell

B)

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The SW cell

C)

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The SO cell

D)

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The WO cell

E)

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The WT cell 62)

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Which strategies, defined by the SWOT matrix, aim at improving internal weaknesses by taking advantage

of external opportunities?

62)

A)

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Which strategies, defined by the SWOT matrix, use a firm's strengths to avoid or reduce the impact of external threats?

63)

A)

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Which strategies, defined by the SWOT matrix, are defensive tactics directed at reducing internal weaknesses and avoiding environmental threats?

64)

A)

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How many cells are in a SWOT Matrix? 65)

A)

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Four

B) Eight

C) Six

D) Two

E) Nine

66)

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Which of the following is not a step of a SWOT Matrix?

66)

A)

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List the firm's external weaknesses

B)

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List the firm's key external threats

C)

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Match internal weaknesses with external threats and record the resultant WT strategies

D)

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Match strengths with external opportunities and record the resultant SO strategies in the appropriate cell

E)

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List the firm's external opportunities 67)

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Which of the following is a weakness associated with a SWOT Matrix? 67)

A)

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Other variables besides relative market share position and industry growth rate in sales need to be considered

B)

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Many businesses fall right in the middle of the matrix

C)

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Viewing every business as a Star, Cash Cow, Dog, or Question Mark is an oversimplification

D)

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The matrix does not reflect whether or not various divisions or their industry are growing over time

E)

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The matrix has no temporal qualities 68)

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Which of these is not a SPACE Matrix quadrant? 68)

A)

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Competitive

B)

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Defensive

C)

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Offensive

D)

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Conservative

E)

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Aggressive 69)

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What type of strategy would divestiture be classified as? 69)

A)

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Aggressive

B)

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Conservative

C)

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Competitive

D)

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Offensive

E)

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Defensive 70)

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The two internal dimensions represented on the axes of the SPACE Matrix are 70)

A)

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industry strength and internationalization

B)

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financial strength and environmental stability

C)

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competitive advantage and financial strength

D)

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environmental stability and industry strength

E)

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internationalization and competitive advantage 71)

Trang 134

What are the two external dimensions of the SPACE Matrix? 71)

A)

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Competitive advantage and financial strength

B)

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Environmental stability and competitive advantage

C)

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Industry strength and competitive advantage

D)

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Environmental stability and industry strength

E)

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Financial strength and industry strength 72)

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The two positive-rated dimensions on SPACE Matrix are 72)

A)

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CA and ES

B)

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FS and CA

C)

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FS and ES

D)

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FS and IS

E)

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IS and ES 73)

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What type of strategies would you recommend when a firm's SPACE Matrix directional vector has the coordinates (-2, +3)?

73)

A)

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Defensive

B)

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Conservative

C)

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Competitive

D)

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Aggressive

E)

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Integrative 74)

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In a SPACE analysis, what does a (+6, +3) strategy profile portray? 74)

A)

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A weak financial position

B)

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A weak industry

C)

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A stable environment

D)

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A strong industry

E)

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An unstable environment 75)

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For what type of company is the BCG Matrix ideal for analyzing? 75)

A)

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Large companies

B)

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Companies with annual sales greater than $1 million

C)

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Companies with annual sales of less than $1 million

D)

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All companies

E)

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Companies with more than one division 76)

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In the BCG Matrix, which element represents the industry growth rate in sales, measured in percentage terms?

76)

A)

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First quadrant

B)

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Third quadrant

C)

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x-axis

D)

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Second quadrant

E)

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y-axis

77)

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How would a division with a low relative market share position in a high growth industry be described? 77)

A)

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Stuck-in-the-middle

B)

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Question mark

C)

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Cash cow

D)

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Dog

E)

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Star 78)

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When a division of an organization has a high relative market share and is in a fast-growing industry, it is called a

78)

A)

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star

B)

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question mark

C)

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dog

D)

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cash cow

E)

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cat 79)

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A division with a high relative market share position in a low-growth industry can be described as a 79)

A)

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failure

B)

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cash cow

C)

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dog

D)

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star

E)

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question mark 80)

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Which strategy would be most appropriate for a company classified as a Dog? 80)

A)

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Market development

B)

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Retrenchment

C)

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Market penetration

D)

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Forward integration

E)

Trang 193

Product development 81)

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Which of the following is likely to have been a cash cow in the past? 81)

A)

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Question mark

B)

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Cat

C)

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Dog

D)

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Failure

E)

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Star 82)

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An organization that has a low relative market share position and competes in a slow-growth industry is referred to as a

82)

A)

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star

B)

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cowboy

C)

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dog

D)

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cash cow

E)

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question mark 83)

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The limitations of a BCG Matrix include all of these except

83)

A)

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not allowing a company to be classified as somewhere in between two categories

B)

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other variables such as size of market and competitive advantage are not considered

C)

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viewing every business as a star, cash cow, dog or question mark can be an oversimplification

D)

Trang 210

requiring at least three years' worth of data

E)

Trang 211

not reflecting divisional or industry growth over time 84)

Trang 212

Which of the following analytical tools consists of a nine-cell matrix? 84)

A)

Trang 213

SPACE Matrix

B)

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Matching Matrix

C)

Trang 215

Competitive Profile Matrix

D)

Trang 216

Internal-External Matrix

E)

Trang 217

Grand Strategy Matrix 85)

Trang 218

What analytical tool has four quadrants based on two dimensions competitive position and market growth?

85)

A)

Trang 219

QSPM

B)

Trang 220

SPACE Matrix

C)

Trang 221

Grand Strategy Matrix

D)

Trang 222

Internal-External Matrix

E)

Trang 223

Competitive Profile Matrix 86)

Trang 224

Which quadrant of the Grand Strategy Matrix contains firms that are in an excellent strategic position? 86)

A)

Trang 225

B)

II

C) III

Trang 226

According to the Grand Strategy Matrix, which strategy is recommended for a firm with rapid market growth and a strong competitive position?

87)

A)

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Retrenchment

B)

Trang 228

Joint venture

C)

Trang 229

Conglomerate diversification

D)

Trang 230

Liquidation

E)

Trang 231

Market penetration 88)

Trang 232

For companies located in Quadrant III of the Grand Strategy Matrix, the first strategy recommended is 88)

A)

Trang 233

immediate liquidation of assets

B)

Trang 234

divestiture

C)

Trang 235

asset expansion

D)

Trang 236

employee expansion

E)

Trang 237

extensive cost and asset reduction 89)

Trang 238

According to the Grand Strategy Matrix, although Quadrant companies are growing, they are unable to compete effectively, so they need to determine why the firm's current approach is ineffective and how the company can best change to improve its competitiveness

89)

A)

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