Strategic plan apple ppt

Apple and the New Mexico Highlands University... Apple is committed to bringing the best personal computing experience to students, creative professionals and consumers around the worl

Apple and the

New Mexico Highlands University

Apple is committed to bringing the best personal computing experience to students,

creative professionals and consumers

around the world through its innovative hardware, software and Internet offerings.

History

Market Analysis

IBIS Industry Report

United States Macro-environment

 Gross Domestic Product 15.68 trillion

 Growth Rate 2.8

 Inflation Rate 1.51

 Unemployment Rate 7.3%

PRICES

SPECIFICATIONS

movies and television shows

Research &

Development

Intellectual Property, including Patents, Trademarks, and Copyrights

aggressively

 Apple’s current R&D is secretive

IN TE

LL EC

TU AL

PR OP

ER TY

CU RR

EN T R& D

CUSTOMERS

Governments Schools Families Businesses

Environmental &

Social Impact

all values in million metric tons

30.9 18.849 1.545 9.27 0.618 0.618

GREENHOUSE GAS EMISSIONS

61% 5% 30% 2% 2%

Regulatory Compliance

Exchange Commission (SEC)

standards

Corporate Structure

Tim Cook

Peter Oppenheimer Chief Financial Officer

Jeff Williams Operations

Eddy Cue Software Service

Dan Riccio Hardware Engineering

Graig Federighi Software Engineering

Philip Schiller

Worldwide Marketing

Jonathan Ive

Design

Bruce Sewell General Counsel

Board of Directors

 Millard Drexler

Levinson

 Albert Gore Jr

Financial Statements

Financial Performance

SWOT Analysis

Strengths

 Brand loyalty Innovative

technology

 Low manufacturing costs

 Environmental policies

 Strong financial position

Weaknesses

 Market share

 Marketing strategy

 Technology compatibility

Opportunities

 Increase market share

 Innovation leader

Threats

 Market competition

Objectives &

Strategies

2/24/55 – 10/5/11