how to have ideas deck 151006102431 lva1 app6891 (1)

uk .@shelliwalsh The thing about thinking is that no one thinks too much about thinking... uk .@shelliwalsh SOME CRITICAL ISSUES FOR FUTURE RESEARCH IN CREATIVITY A TECHNIQUE FOR PRODUCN

How to have ideas

Practical skills to improve your

creativity & idea generation for content

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The thing about thinking is that no one thinks too much about thinking

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SOME CRITICAL ISSUES FOR FUTURE RESEARCH IN CREATIVITY

A TECHNIQUE FOR PRODUCNG IDEAS LATERAL THINKING

Edward de Bono James Webb Young Donald W MacKinnon

Experts on creativity

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“ Concept is king ”

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Content marketing needs creativity

& much less of this

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https://klientboost.com/ppc/the-top-10-worst-infographics-ever-created/

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http://www.pennyjuice.com/htmlversion/whoispj.htm

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http://www.gatesnfences.com/

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Learning basic thinking skills can drastically improve creativity

IMPERIAL METRIC

10oz 285g11oz 310g12oz (¾lb) 340g13oz 370g14oz 400g15oz 425g16oz (1lb) 450g24oz 680g32oz (2lb) 0.9kg48oz (3lb) 1.4kg64oz (4lb) 1.8kg

THE HANDY REFERENCE GUIDE FOR ANYONE WHO LOVES TO COOK

Simple ideas based on a users needs

Everest Kitchen Cheat Sheet

IMPERIAL METRIC

10oz 285g11oz 310g12oz (¾lb) 340g13oz 370g14oz 400g15oz 425g16oz (1lb) 450g24oz 680g32oz (2lb) 0.9kg48oz (3lb) 1.4kg64oz (4lb) 1.8kg

THE HANDY REFERENCE GUIDE FOR ANYONE WHO LOVES TO COOK

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@shelliwalshInput – Process – Output

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Input

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Moz, smashingmag, A List Apart, The Manual , The Great Discontent, 99u , Entrepreneur, Poynter ,

Nieman Labs, Sitepoint, ConversionXL , Creative

Bloq, The Creativity Post , Fast Company, Design

Milk, Swissmiss, Grain Edit, Information is

New Yorker, The Atlantic, Gizmodo, TechCrunch, Wired, Laughing Squid , Neatorama, 3quarksdaily,

State of Digital, Search Engine Land, Brian Solis,

Adweek, Brain Pickings, Aeon , Delicious, Contently,

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“The creative person wants to be a know it all,

he wants to know about all kinds of things He never knows when these ideas might come together to form a new idea but the creative person has faith it will happen.”

Carl Ally, NYC advertiser

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Be an ideas magpie

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“You can find inspiration in everything

If you can’t then you’re not looking properly.”

Paul Smith

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@shelliwalshHow to deliver long form content

New York Times

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ec0fMhs0Vd

http://www.nytimes.com/newsgraphics/2013/10/27/south-china-sea/

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Process

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Pattern matching

Open to all ideas

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@shelliwalshReverse information &

reject the obvious

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@shelliwalshOppose elements

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http://spin.atomicobject.com/2013/01/08/innovation-brainstorming/

Brainstorming

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Six Thinking Hats

Edward de Bono

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Who is the target demographic?

Where is the content to be placed?

Who will we outreach to?

White hat:

Information, the input and gathering of facts

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Red hat:

Emotions, expressing feelings and intuition

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Black hat:

Risk assessment critical thinking

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What are the selling parameters?

What would alienate our demographic?

What would be too much of a risk?

Black hat:

Risk assessment critical thinking

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How do we plan production?

Where can we get placements?

Who can we use to illustrate/write/code?

Yellow hat:

Positive logical, how an idea can be put into action

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How do we get more placements?

How do we generate the most traffic in the budget?

How do we produce the best piece of content within our limited budget?

Blue hat:

Defining the problem and what is being thought about

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5 Whys

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Student: Why are mobile phones flat

and oblong?

Teacher: They are flat to save space.

Student: Why do we need to keep phones

in our pocket?

Teacher: It’s convenient, and we can

carry them around more easily.

Student: But why does the phone have to

be convenient?

Teacher: To make our lives easier by

having less to carry around.

Student: But why do we want to carry

less around?

Teacher: “If we had a small watch on our wrist

that we could speak commands to and that fed back to a ‘base station’ at home

or the office, then we could combine a phone and a laptop and have to carry neither, only a watch.”

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Why?

The roles can be reversed

at any point, again to create discomfort and provocation

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Why?

The roles can be reversed

at any point, again to create discomfort and provocation

Student: Why would we want to combine a laptop

with a mobile phone?

Teacher: I don’t know Why do you think

combining a laptop and a phone would be

a good idea?

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@shelliwalshKeep asking: Why?

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image from www.commonsenseevaluation.com/tag/old-spice

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image from http://www.brodominiums.com/

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image from http://www.thefl atteringman.com/

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@shelliwalshSharp humour + social media

Old Spice

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https://instagram.com/p/5xNE_MNNXH/?taken-by=oldspice

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Look for connections

“An idea is nothing more nor less than a new combination of old elements.”

James Webb Young

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http://crazywalls.tumblr.com/

Ideas wall

news sites

bloggers social media

social media

facebook people

twitter people

Reddit

sites

authority hub sites

online publishers

online publishers

offline media

hub sites

emotion

I like this

just because trends

new styles

looks good

love this

brand

offline media/

books

niche

hash tags

trends

seasonal

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@shelliwalshCombining random ideas

Sportbluff.com

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http://www.sportbluff.com

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Output

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Digest Meditate Contemplate

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distracted

emotion relaxed

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Be prepared – ideas come at any time – don’t lose them

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Feedback & scrutiny

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@shelliwalshAgile and targeted responsive content

Totino’s Pizza

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http://www.totinosliving.com/article/buzzfeeds-50-unusable-stock-photos-used/

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Takeaways

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 Intelligence does not equal thinking skills

 Look for connections

 Break your usual routine to get creative

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download free ebooks at:

CONTENT101.COM

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hey you!

Web:

ShellShockuk.com Content101.com Creativity101.com