Phân tích chiến lược kinh doanh công ty đại thắng e

Dai Thang Joint Stock Company law do not go beyond this, however, the Company does not have specialized departments for specialized research and analysis the market demands, so the compa

Phân tích chiến lược kinh doanh công ty Đại Thắng

I INTRODUCTION TO DAI THANG COMPANY

1.1 The process of formation and development

Dai Thang JSC is established under the license number 4485 / GP - TLDN

on 8th July 1999 day Hai Phong City People's Committee Business registration number 072 027 / business license dated 8th July 1999 by the Department Planning and Investment of Hai Phong City

The company is headquartered at: 152 Ton Duc Thang An Duong District -Hai Phong

Trading Name: ĐAI THANG ISC

Tel:031858325-031771689 Fax:03185825-031717689

1.2 Functions and duties of Dai Thang JSC

The company carries out economic accounting regime independent financial autonomy, has legal personality and may open accounts at State Bank, used their own seals accordance with the procedures of State regulations The main task of the company is:

- Contract for new construction, renovation of civil and industrial construction interior equipment, installation of low voltage systems, water supply systems; construction of transport and irrigation works

- Sales of construction materials

- Trading (import) of supplies transportation equipment, construction equipment and materials for industrial production

- Transportation of goods, construction and leveling of civil works and industry

II THE STRATEGIC PLAN

2.1 Planning process in Dai Thang Joint Stock Company

In fact, at JSC Dai Thang do not have specific documents on the work of the strategic planning of the Company Currently the Company has two types of plans are long-term plans and short-term plans Long-term plans is usually built over a period of 5 years, the short-term plan is built for 1 year Within the scope of this research project we only insight into long-term plan of the company is short term plan is considered a long-term adjustment plans in each year Through research and

analysis planning processes in the company can see the plan carried out in the following diagram:

Diagram: Planning process of of company

Company strategic planning in each stage based on the following grounds:

2.1.1 Based on the research results of the market demands

In the market economy, the market is a key factor in deciding what do produce, how do enterprises produce and how much volume Thus, the market research survey is the first step and the most important factor as the basis for the planning of production and business

Dai Thang Joint Stock Company law do not go beyond this, however, the Company does not have specialized departments for specialized research and analysis the market demands, so the company based on economic development strategies, construction investment of the industry and the provinces in which the Company has the ability to participate in bidding and the win bidding ability (percentage) of the Company to make the plan

2.1.2 Based on existing resources of the company

Market demand is the basis, condition for the Company developing plans but

an indispensable basis that the Company's resources Market demands ever more horrendous, just a chance, not be realistic or otherwise to carry out production and business activities, it must have infrastructure, technology, labor, economy finance, The company operates in the field of construction products with high economic value, affecting many aspects of economic life, technology, society therefore requires large resources must also detail here is resources capital, fixed assets and workforce that is the most fundamental basis enables company leaders are making plans to develop the right strategy for your company

2.1.3 Based on the implementation plan of the previous year

Consider the possibility of implementing the plan is how much% and what did the result achieve, how long does it exist and the cause is not completed the plan, what is the ability of the Company? What is the experience from which to

Analyzing Business

Environment

Identifying goals

Recommended solutions

draw for the planning for the following year, gradually improve the quality of the work developing plans is to ensure that innovative and reality

2.2 Production and business plan of the company for the period 2015-2020 (long-term plan)

2.2.1 The strategic objective of the company in the period 2015-2020

Production and business tasks of Dai Thang JSC is infiltrated construction market by major product is the construction of transportation, civil engineering, water resources and materials business machinery being through the use of long experience, machinery system and cheap labor With production duties that will determine the Company's goals Dai Thang Joint Stock Company should identify and target-oriented development in the next 5 years for the company as follows:

* Orientation: Construction and development company into a strong private

enterprises take social and economic efficiency as a key measure for sustainable development Perform diversified business areas based on maintaining and developing the construction industry to ensure Dai Thang Joint Stock Company is a bid actors strong Taking full advantages of all resources to enhance competitiveness significantly contributed to the cause of industrialization and modernization of the country

* The strategic objective of the Company for 2020: On the basis of the

resources in the company and industry-oriented development, overall planning development of the Northern Coastal of the Government, the Company strives to achieve in 2020 the following indicators:

- Striving to achieve an average growth rate annually from13% to 15%

- Total production value reached 100 billion business

- Revenues reach 90 to 95 billion

- Equity capital per year from 50 to 60 billion

- Profit per year to reach 5 to 6 billion

- Average annual Labor 400 to 500 people

- Income per 1 person / month from 3.0 to 3.5 million

2.2.2 Product –market plan

On the basis of the target system has identified, analyzed the business environment shows enterprises required to enter the market direction Market

Planning is responsible for identifying and specifying additional areas of business product that target system was devised Products- market plan includes the following plans:

- Market narrow specialization: one focused on market specialization mainly construction products

- Market expansion: option trading in many markets with different proportions Including major markets and supplement market

- General market: not only work within the construction market, but also reaching out to dominate other markets such as transportation, construction material production, import and export business

Thereby, combine all of the above analysis Dai Thang Joint Stock Company can identify market plan of the Company as general market plan covers the following fields: construction, business supplies and equipment transportation

* Construction on the company's main fields:

- Primary market area: still concentrated in the province's main city of Hai Phong, Quang Ninh, Hai Duong Promote entering the irrigation works, substations, transmission lines, post offices, infrastructure, housing, public housing in the provincial cities Investing more equipment, machinery and vehicles, including human capital management staff, technicians and individuals skilled workers Strengthening procurement marketing activities

- Regional supplementary market: Trying to expand the market to a number

of provinces in the northern delta region such as Nam Dinh, Ha Nam, Ninh Binh with initial orientation Company leadership is trying to give raises a lower bid rivals and finish with good quality reputation in order to find new markets to this

- Initially the company's leadership team outlined the strategy aims to works and projects of small and medium-scale, traditional techniques require simple techniques due to the capacity, technology, equipment, trade As the company experience in small scale Proceeding with accumulated experience as well as other conditions are improving company started looking at a number of large, complex engineering To achieve this requires the following measures:

+ Investments synchronize devices traditional technologies, managed and used well the usable equipment

+ Organization extensive marketing system according to geographic region can bid for small and medium projects often dispersed wide area

+ There are plans for rational production organization

+ Take advantage of winning a large number of State projects

* Business supplies and equipment:

Key market area is the member company under the Corporation is the construction of key projects of the State, major construction projects in the North The company is negotiating with Kova Paint Company to become the exclusive distributor of the company's products in the market 3 provinces of Hai Phong city, Quang Ninh, Hai Duong Kova Paint products has very good permeability suitable for tropical climates, especially the coastal cities, therefore the Company's leadership team hope this product can sign supply contracts its products to large corporations which also established a new relationship with a potential partner The company is still in the process of contract negotiations become sole distributor of steel products in the provinces of South Vietnam in Duyen Hai Plain provices

2.2.3 Human resources plan.

The strategic plan was created and implemented by the staff and employees of the Company can therefore say the strategy and effective implementation of the strategic plan depends on the training of officials and employees of the Company

So in strategic planning Dai Thang Joint Stock Company plans considered the backbone Human resources throughout the implementation process so that immediate and permanent staff must meet the following requirements:

+ There are views and clear attitude, loyalty to the interests of the Company, has consciously abide by discipline well

+ Having the capability and expertise to meet demands in the market economy

in order to fulfill all tasks and objectives that the Company set

+ There are ethics in business, management and all relations with the labor collectives of the Company

So the company needs to implement a strategy of human development with the following contents:

+ Organization and use of human resources according to the strategic plan has identified best to exploit intellectual capacity and strength of the contingent of staff,

arrangement, assignment of logical to use effectively labor factor results User perspective taken streamlined, efficient work as a measure of each member of the Company entitled simultaneously recruited more young workforce rather qualified workforce is directly attributable Thus the number of employees in the period 2015

- 2020 increased to 500 compared to 330 at present

+ Investments level training in all aspects of workforce enough to do all manufacturing business processes with the technical requirements for increasingly higher levels as well as the progress of construction projects

+ The company remuneration policies satisfactory material for staff training, reflected by an increase in allowances, expenses, travel and accommodation in learning to encourage academic research spirit For the training to be carried out effectively, the planning board should have a plan arrangement, assignment and staffing of a scientific manner so that still meet the requirements of the job without sacrificing time as well as other conditions for school officials Ending the training process must have quality inspection form to the layout staff at the appropriate location After the training of staff working strategy adds expertise scientifically and systematically creating conditions essential for the strategic planning of the company a comprehensive, scientific, adaptation Ensure business production process takes place smoothly, timely adaptation to changes in the environment, improve the efficiency of production and business

+ Improve the living standards of workers and employees and ensure the average income in 2020 was 3.000.000 - 3.500.000 / month Are there reasonable remuneration policy for employees as bonuses, allowances, insurance, entertainment and cultural activities for workers who labor to help get a good mental state while working to contribute to the development effort is growing the company

2.2.4 Business plan

In the period 2015 - 2020, in addition to the main fields of construction, Dai Thang Joint Stock Company will strengthen and expand business operations with the following fields: business, machinery, equipment, construction materials and trade other business Total revenue is expected to increase steadily over the years Principal sector company leadership is determined construction materials business with two main products are paint and steel Kova Vietnam South

Although the construction sector is the traditional areas of the company The company has extensive experience and relationships in the construction industry, equipment and people But this construction field is located in the second row behind the business sector Revenue from this sector in 2020 accounted for only 1/3 to 1/5 of the total revenue Obviously this is an appropriate adjustment of the Company in the competitive situation in the construction sector being aggressive On the other hand, the construction sector accounted for large amounts of capital, the business cycle is long and low economic efficiency Meanwhile, the business sector does not require large amounts of capital but high capital turnover, greater economic efficiency So construction field is set following business areas

* The board measures the Company to complete the proposed business plan

at this stage is:

- Strengthen the business capital of the Company to be active in the production and business tasks

- Renovation construction mission structure, production, sales, administration

to promote all possibilities and comparative advantages of the Company, while absorbing all resources from outside

- Continue to implement mission projects, investment and trading houses Market research organizations to establish projects with small-scale manufacturing

- Continue to strengthen and perfect the internal management mechanism based company is a foreign-owned enterprises

- To renovate and upgrade some store business and other branches to attract customers, aims to improve sales business expand market share

- To increase investment in infrastructure, the devices work to help increase the efficiency of the business of the Company

2.3 General assessment of the strategic plan of Dai Thang company.

2.3.1 These achievements

Through situational analysis strategic developing plans at Dai Thang Joint Stock Company, we saw a number of key advantages:

- Strategic plan of Dai Thang JSC is the plan feasible because it is built on a process of bringing practical rather than a theoretical plan launched books the targets are not consistent with the size and capacity of the company, in particular the

strategic plan of the Dai Thang JSC a victory away from analyzing the business environment it particular attention to factors such as the political, legal, and internal clients enterprises and then specify the objectives of the Company and take measures to implement its objectives

- In the process of developing a strategic plan the company leadership was aware of the two bases and the most important key to planning the right strategy is based on the survey results, the research needs markets and resources can be used or mobilized by the Company according to the accounting method of self-financing profitable business

- Through developing plans strategy leadership the company has identified the target as well as the long-term direction for the long term development of the company over the next 5 years is to build specific and development company back a vibrant private enterprises take social and economic efficiency as a key measure for sustainable development Perform diversified business areas based on maintaining and developing the construction industry to ensure Dai Thang Joint Stock Company

is a bid actors strong Obviously we see strategic plan have a comprehensive meaning for the development of businesses and not like the previous year's plan is only a temporary sense not to mention the long-term development of business now,

do not assess the advantages and disadvantages of long-term development of the company, with this strategic plan enterprises always take advantage of all opportunities, as well as limited opportunities or remove the threats, pitfalls on the road to implementing its objectives

- Through the strategic enterprises plan has identified the specific economic indicators and built the plan unit within the overall strategic plan The identification

of specific economic indicators as a motivation to help everyone in the company understands and is committed to implement, promote all the qualities and their personal capacity to complete the targets aimed at serving private interests and the interests of the business The construction is part of the plan will help company leaders know the problems that they need a special pass to lead the enterprises center complete the proposed strategic plan, the main issues of concern here it is:

+ Interested in expanding the market, looking for work, determine the major

construction projects will participate in the construction and in fact had won and measures to maintain market

+ Attention to strengthening the competitiveness of companies through innovation infrastructure

+ Investments in increased capacity and technological innovation

+ Training and retraining staff and technical workers

+ Interest labor productivity gains thanks to improved working conditions for workers

+ To offer some solutions as procurement, finance and corporate institutions

2.3.2 Existing problems

Besides the above achievements, now in the process of strategic planning company also has the following exist:

- The reaction of the company basically has not been formed on the basis of strategic thinking, largely based on intuition sensitivity of the leader The elements

of strategic plan is conceived as a product classical conditioning when reality collides with the business environment This restriction is clearly reflected in the work of that particular market bidding Currently the bidding of the Company have not been properly identified location, its importance for the enterprises in the market economy thus fails to promote the strength and capacity of the company forte market economy Partly as qualified staff working in the limited tender, the Company has not identified himself a scientific method of the bidding Specifically, the delay in capturing information about competitors participating in the bidding process by not conducting research and analytical forecasting business environment outside, the main competitors around The result is that companies sometimes have

to accept the price is too low or anxious seeking employment should lower prices led to losses Furthermore due to the lack in understanding the financial position of the investors leading to the progress of construction projects was delayed and arrears in payment

- The system of enterprises objectives but had identified but not yet fully implemented, could not show the desire of the company Growth objectives have

not been mentioned yet focused implementation; on the other hand aim to maintain good relations with the public opinion has yet to be coined

- The formation of strategic decisions is blurry is not really based on the results of environmental analyzes The macro environment has not been adequately addressed, factors such as technology, natural environment, inflation, unemployment, interest rates have not been mentioned Internal environment of enterprises is not fully analyzed, the Company does not bother analyzing the financial capacity, organizations compete to see the strengths and weaknesses

- Not interested in the allocation of resources, capital, labor and technology in

an optimal way to accomplish specific goals

- Never been proposed preventive strategies in these situations happen in the environment

- The organization collects information processing business environment remains limited, assessment of environmental conditions in the static position, low predictability

- Staff qualifications strategy is low, the knowledge of the strategic has not been fully realized This has led to a situation in the company is not currently appearing strategic planning concept that still uses the concept of the plan

III SOME SOLUTIONS TO COMPLETE THE STRATEGIC PLAN OF DAI THANG JOINT STOCK COMPANY

Through the assessment above we found generally the formation of strategic planning elements in Dai Thang Joint Stock Company particular and more enterprises in our country in general is formed spontaneously as is the array of parts, the strategic content hidden under the long-term business plan that has been put together, assembled into a complete strategic plan so that the reliability and efficiency when performing very low not meet the requirements of business practices in the market mechanism Here I would like to give some direction to help complete strategic plan of the company for the coming years

3.1 Positive analysis and forecasts of factors affecting the business strategy of the Company

The company should appoint those who are responsible for monitoring information collected social, residential, regional physical planning economic, political,