Essentials of marketing

Manmohan Joshi Essentials of Marketing Download free eBooks at bookboon.com... Essentials of Marketing4 Contents Contents 1.4 Importance of Marketing to the Society 9 1.11 Features of Mo

Manmohan Joshi

Essentials of Marketing

Download free eBooks at bookboon.com

Essentials of Marketing

© 2012 Manmohan Joshi & Ventus Publishing ApS

ISBN 978-87-403-0206-6

Download free eBooks at bookboon.com

Essentials of Marketing

4

Contents

Contents

1.4 Importance of Marketing to the Society 9

1.11 Features of Modern Marketing 12

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Essentials of Marketing

5

Contents

4.3 Procedure for Price Determination 21

4.5 One price or Variable Price 24

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