When using the negotiated price approach to transfer pricing, the transfer price should be less than the market price but greater than the supplying division’s variable cost per unit..
Trang 1PERFORMANCE EVALUATION FOR DECENTRALIZED OPERATIONS DISCUSSION QUESTIONS
1 In a centralized operation, all major planning and operating decisions are made by top management.
In a decentralized operation, managers of separate divisions or units are delegated operating responsibility The division (unit) managers are responsible for planning and controlling the operations of their divisions Divisions are often structured around products, customers, or
regions
2 The department manager of a profit center has responsibility for and authority over costs and
revenues, while the manager of an investment center has responsibility for and authority overcontrolling investments in assets as well as costs and revenues
3 Payroll: Number of checks issued Accounts payable: Number of invoices paid Accounts
receivable: Number of sales invoice payments collected Database administration: Number of reports generated
4 The major shortcoming of using income from operations as a measure of investment center
performance is that it ignores the amount of investment committed to each center Since
investment center managers also control the amount of assets invested in their centers, they should be held accountable for the use of invested assets
5 A division of a decentralized company could be considered the least profitable, even though
it earned the largest amount of income from operations, when its rate of return on investment
is the lowest In this situation, the division would be considered the least profitable per dollarinvested in the division because it generated less profit out of each dollar of assets invested
6 By dividing income from operations by the amount of invested assets, each division is placed
on a comparable basis of income from operations per dollar invested
7 The balanced scorecard attempts to identify the underlying nonfinancial drivers, or causes, of
financial performance related to innovation and learning, customer service, and internal processes
In this way, the financial performance may be improved For example, customer satisfaction is often measured by the number of repeat customers By increasing the number of repeat customers, sales and income from operations can be increased
8 The objective of transfer pricing is to encourage each division manager to work in the best
interests of the company Thus, transfer prices should encourage managers to transfer goods between divisions if the overall company income can be increased
9 When unused capacity exists in the supplying division, the negotiated price approach is
preferred over the market price approach
10 When using the negotiated price approach to transfer pricing, the transfer price should be less
than the market price but greater than the supplying division’s variable cost per unit
24-1
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Trang 2Northeast Division Service Charge for Travel Departmen t :
$195,750 = 1,800 billed reservations × ($435,000 ÷ 4,000 reservations) Pacific Division Service Charge for Travel Departmen t :
$239,250 = 2,200 billed reservations × ($435,000 ÷ 4,000 reservations)
PE 24–2B
Retail Division Service Charge for Computer Technology Departmen t :
$118,800 = 1,125 billed hours × ($264,000 ÷ 2,500 hours billed)
Commercial Division Service Charge for Computer Technology Departmen t :
$145,200 = 1,375 billed hours × ($264,000 ÷ 2,500 hours billed)
PE 24–3A
Northeast Pacific Division Division
Cost of goods sold……… 590,800 658,000
Selling expenses……… 231,000 252,000 Income from operations before service
department charges……… $ 333,200 $ 294,000 Service department charges……… 195,750 239,250 Income from operations……… $ 137,450 $ 54,750
Trang 3Service department charges……… 118,800 145,200
Less: Minimum acceptable income from operations as a
PE 24–5B
Less: Minimum acceptable income from operations as a
Trang 4Increase in South (Supplying) (Transfer Price – Variable Cost per Unit) Division’s Income from Operations = × Units Transferred
Increase in South (Supplying)
Division’s Income from Operations =
($52 – $42) × 30,000 units = $300,000
Increase in North (Purchasing)
Division’s Income from Operations =
(Market Price – Transfer Price)
× Units Transferred
Increase in North (Purchasing)
Division’s Income from Operations = ($60 – $52) × 30,000 units = $240,000
PE 24–6B
Increase in Pembroke (Supplying)
Division’s Income from Operations =
(Transfer Price – Variable Cost per Unit)
× Units Transferred
Increase in Pembroke (Supplying)
Division’s Income from Operations =
($82 – $75) × 15,000 units = $105,000
Increase in Multinomah (Purchasing)
Division’s Income from Operations =
(Market Price – Transfer Price)
× Units Transferred Increase in Multinomah (Purchasing)
Division’s Income from Operations = ($90 – $82) × 15,000 units = $120,000
Trang 5Schedules of supporting calculations (answers in italics; the solution requires
working from the department level, up to the plant level, then to the vice president
of production level):
MAQUIRE COMPANY Budget Performance Report—Vice President, Production
For the Month Ended May 31, 2014
Over Budget
Under Budget
For the Month Ended May 31, 2014
Over Budget
Under Budget Chip Fabrication $192,240 (a) $195,072 (b) $2,832 (c)
$592,056 (d) $596,256 (e) $4,848 (f) $648
Trang 6MAQUIRE COMPANY Budget Performance Report—Supervisor, Chip Fabrication
For the Month Ended May 31, 2014
Over Budget
Under Budget
To: Holly Keller, Vice President of Production
The South Region plant has experienced a budget overrun, while the Mid-Atlantic and West Region plants have experienced a budget surplus The budget of the South Region plant reveals that the Chip Fabrication Department causes the majority
of the budget overrun The budget for the Chip Fabrication Department indicates that the budget overrun was caused by a combination of budget overruns in
wages, power and light, and maintenance that exceeded a budget surplus in
materials The supervisor of the Chip Fabrication Department should investigate the reasons for the budget overruns in wages, power and light, and
maintenance It is possible that all three of these budget overruns have the
same cause, such as a need for unplanned overtime or weekend work to meet
schedules.
Ex 24–2
ENDLESS RIVER CONSTRUCTION COMPANY
Divisional Income Statements For the Year Ended June 30, 2014
Commercial Division
Residential Division
Trang 7Expense Activity Bases
c Electronic data processing Central processing unit (CPU) time, number of
printed pages, amount of memory usage
d Central purchasing Number of requisitions, number of purchase orders e.
Trang 8Number of payroll checks:
Number of purchase
Service department charge rates:
Service department charges:
1 13,600 checks × $4.00 per check
2 7,700 checks × $4.00 per check
2,750 requisitions × $6.00 per requisition
The service department charges are determined by multiplying the service
department charge rate by the activity base for each division.
c Residential’s service department charge is higher than the other two divisions
because Residential is a heavy user of service department services Residential has many employees on a weekly payroll, which translates into a larger number
of check-issuing transactions This may be because residential jobs are less
productive per labor hour, compared to larger commercial and government
contract jobs Additionally, Residential uses purchasing services more than the other two divisions This may be because the division has many different
smaller jobs requiring frequent purchase transactions.
Monthly payroll × 12……… 600 1,200 720
Trang 9$735,000 9,800 devices
$100,000 10,000 accounts
$124,600 8,900 phone extensions
= $50 per call
= $75 per device monitored
= $10 per user or e-mail account
= $14 per phone extension
b October charges to the COMM sector:
Help desk charge:
Trang 10VAN EMBURGH TECHNOLOGY Divisional Income Statements For the Year Ended December 31, 2014
Consumer Division Commercial Division
Supporting calculations for controllable service department charges:
Note 1: Consumer Division ($676,000 ÷ 400 computers) × 250 computers = $422,500
Commercial Division ($676,000 ÷ 400 computers) × 150 computers = $253,500 Note 2: Consumer Division ($256,000 ÷ 10,000 checks) × 3,400 checks = $87,040
Commercial Division ($256,000 ÷ 10,000 checks) × 6,600 checks = $168,960
Trang 11a The reported income from operations does not accurately measure performance because the service department charges are based on revenues Revenues are not associated with the profit center manager’s use of the service department services For example, the Reservations Department serves only the Passenger Division Thus, by charging this cost on the basis of revenues, these costs are incorrectly charged to the Cargo Division Additionally, the Passenger Division requires additional personnel Since
these personnel must be trained, the training costs assigned to the Passenger Division should be greater than the Cargo Division.
b.
WILD SUN AIRLINES INC.
Divisional Income Statements For the Year Ended December 31, 2014
Passenger Division Cargo Division
Income from operations
before service department
Supporting calculations for controllable service department charges:
Training: Passenger Division, ($250,000 ÷ 500 personnel trained) × 350
personnel trained Cargo Division, ($250,000 ÷ 500 personnel trained) × 150 personnel trained
Flight Scheduling: Passenger Division, ($216,000 ÷ 2,000 flights) × 800 flights
Cargo Division, ($216,000 ÷ 2,000 flights) × 1,200 flights Reservations: Passenger Division, ($302,400 ÷ 20,000 reservations) × 20,000
reservations Cargo Division, ($302,400 ÷ 20,000 reservations) × 0 reservations
Trang 12FULL THROTTLE SPORTING GOODS CO.
Divisional Income Statements For the Year Ended December 31, 2014
Winter Sports Division
Summer Sports Division
$ 8,190,000 $ 8,335,600 Income from operations before service
Less service department charges:
Supporting Schedule:
Note (1) Winter Sports Division: $611,000
Summer Sports Division: $746,900
Note (2) Winter Sports Division:
Summer Sports Division:
(20,400 bills of lading × $14.00 per bill of lading) (22,100 bills of lading × $14.00 per bill of lading) Note (3) Winter Sports Division:
Summer Sports Division:
(13,120 invoices × $7.50 per invoice) (18,880 invoices × $7.50 per invoice) Note (4) Winter Sports Division:
Summer Sports Division:
($2,650,000/265,000 sq ft.) × 124,550 sq ft ($2,650,000/265,000 sq ft.) × 140,450 sq ft.
Trang 13Internet Division
Minimum amount of income from
Trang 14a Rate of Return
on Investment = Profit Margin × Investment Turnover
Rate of Return
ROI = $1,750,000 × $7,000,000
$7,000,000 $5,000,000 ROI = 25% × 1.40
ROI = 35%
b The profit margin would increase from 25% to 30%, the investment turnover would remain unchanged, and the rate of return on investment would increase from 35% to 42%, as shown below.
ROI = 42%
* $1,750,000 + $350,000
Trang 15a Rate of Return
on Investment =
Income from Operations
Revenues × Invested Assets Revenues
investment turnover The combination produces a respectable ROI of 7.9% Studio Entertainment has a weak profit margin and a weak investment turnover generating only
a 5% return on investment The Consumer Products division combines a good profit margin with a good investment turnover The combination produces a sound ROI of 16.3%.
Trang 16c (1) The South Division has the highest return on investment (21.6%).
(2) The West Division has the largest residual income.
Trang 17a Rate of Return
on Investment =
Income from Operations
Revenues × Invested Assets Revenues
Income from operations………
Less: Minimum return (5% of assets)………
Residual income (loss)………
c The Vacation Ownership (VO) segment has the weakest return on investment, which is mainly the result of a weak investment turnover The VO segment earns profit margins that are higher than the profit margins in the Hotel Ownership (HO) segment (15.3% vs 13.0%) However, weak investment turnover is causing the ROI for the VO segment to be less than the assumed minimum acceptable return.
The residual income is negative for VO, which is consistent with a ROI less than the acceptable 5% minimum return This weak performance is due primarily to the deterioration in the real estate market that has occurred in recent years The
profit margin and investment turnover in the VO segment are closely tied to the strength of the real estate market and the overall economy, both of which
deteriorated significantly in the preceding years.
The HO segment ROI is also affected by the global economy, but is still generating
a solid ROI Stable profit margins and investment turnover generate a ROI that is above the minimum acceptable return The residual income is positive, which is consistent with a ROI that is greater than the 5% minimum return.
Trang 18Although there is some judgment in classifying each of these measures, the following represents the author’s assessment with explanations:
Average card member spending Customer—demonstrates the usefulness of
the card to the customer.
card, they would not have one.
Hours of credit consultant training Internal process—advisors will do their job
better if they are trained.
Investment in information technology Internal process (or innovation)—shows the
investment in improving processes.
Number of Internet features Internal process (or innovation)—shows new
process investments in a new channel Number of merchant signings Customer—the larger the number of
merchants that honor the card, the more valuable it is to cardholders.
to customers.
Number of new card launches Innovation—measures the new cards
(affinity, regional, etc.) being developed and marketed.
Trang 19a UPS wanted a performance measurement system that would focus more on
the underlying drivers, or levers, of financial success It believed that focusing on
the financial numbers by themselves would not reveal how financial objectives
were to be achieved, especially with new demands coming from customers in the Internet age The balanced scorecard provides information on how the financial
targets are to be achieved Using common measures throughout the organization also aligns the organization, while simultaneously communicating priorities
Apparently, UPS determined that its future success as an organization depended
on “point of arrival” measures These measures emphasized customer
performance to a much higher degree than would straight financial numbers.
b The employee sentiment number is common in service businesses The
employees are the face of the company to the customer If employees feel poorly about the organization, or if they feel that they don’t make a difference, then they are not likely to deliver premium service experiences to their customers Just
think of the variety of fast food experiences you may have had in the past month Sometimes, the service is excellent with a smile; at other times, it’s poor with a
scowl Measuring the improving employee morale is critical to organizations
relying on front-line employees that deliver the customer experience.
Ex 24–20
Income from Operations = Price – per Unit × Transferred
b Increase in the Instrument Division’s
Income from Operations =
c Increase in the Components Division’s
Income from Operations =
Transfer
Variable Cost per Unit ×
Unit Transferred
Trang 20a Increase in Dart Industries’
Market
Variable Cost per Unit ×
Units Transferred
This amount is the same amount by which Dart Industries’ income from
operations increased in Ex 24–20, when a transfer price of $145 was used.
b Increase in the Instrument Division’s Market Transfer Units
This is the amount the Instrument Division saves by purchasing from the
Components Division at an internal price that is lower than the market price.
c Increase in the Components Division’s Transfer Variable Cost Units
This is the amount the Components Division earns by using available excess capacity
to produce and sell products above variable cost to the Instrument Division.
d Any transfer price will cause the total income of the company to increase,
as long as the supplier division capacity is used toward making materials for
products that are ultimately sold to the outside However, transfer prices should
be set between variable cost and selling price in order to give the division
managers proper incentives A transfer price set below variable cost would
cause the supplier division to incur a loss, while a transfer price set above
market price would cause the purchasing division to incur opportunity costs
Neither situation is an attractive alternative for an investment center manager
Thus, the general rule is to negotiate transfer prices between variable cost and
market price when the supplier division has excess capacity The range of
acceptable transfer prices for Dart Industries would be between $180 and $125.
Trang 21Prob 24–1A
1.
2 The customer service and marketing salaries are significantly over budget The director should investigate the cause of these results One possibility is that the company is having an increase in sales, requiring greater marketing effort and
customer service However, the warehouse and distribution costs have not
shown similar increases Thus, it’s also possible that marketing and customer
service salaries are increasing because of service problems and unplanned
efforts to market the company’s service.
E-NET COMPANY Budget Performance Report—Director, Consumer Products Division
For the Month Ended January 31, 2014
Over Budget
Under Budget Customer service salaries $ 390,600 $ 500,040 $109,440
Trang 22TRAXONIA RAILROAD INC.
Divisional Income Statements For the Quarter Ended December 31, 2014
Income from operations before service
Less service department charges:
$167,500 $ 228,000 $ 274,500
Supporting Schedule:
Service department charge rates for the two service departments, Customer
Support and Legal, are determined as follows:
Note (A) East Division:
West Division:
Central Division:
($400,000/20,000 contacts) × 5,000 contacts ($400,000/20,000 contacts) × 6,000 contacts ($400,000/20,000 contacts) × 9,000 contacts Note (B) East Division:
West Division:
Central Division:
($270,000/5,400 hours) × 1,350 contacts ($270,000/5,400 hours) × 2,160 contacts ($270,000/5,400 hours) × 1,890 contacts
Note: The Shareholder Relations Department and general corporate officers’
salaries are not controllable by division management and thus are not included
in determining division income from operations.
Trang 232 The CEO evaluates the three divisions using income from operations as a
percent of revenues (profit margin) This measure is calculated for the three
The method used to evaluate the performance of the divisions should be
reevaluated The present method identifies the amount of income from
operations per dollar of earned revenue However, this company requires a
significant investment in fixed assets, for production and distribution facilities The amount of assets may not be related to the revenue earned The present
measure fails to incorporate these differences in asset utilization into the measure Naturally, the amount of assets used by a division in earning a return is a very important consideration in evaluating divisional performance Therefore, a better divisional performance measure would be either (a) rate of return on investment (income from operations divided by divisional assets) or (b) residual income (income from operations less a minimal return on divisional assets) Both measures
incorporate the assets used by the divisions.
Trang 24on Investment = Profit Margin × Investment Turnover Rate of Return
Mutual Fund Division:
Electronic Brokerage Division:
ROI =
ROI = 8.0% × 3.00 ROI = 24.0%
Investment Banking Division:
ROI =
ROI = 18.0% × 1.20 ROI = 21.6%
E.F LYNCH COMPANY Divisional Income Statements For the Year Ended June 30, 2014
Mutual Fund Division
Electronic Brokerage Division
Investment Banking Division
Trang 253 Per dollar of invested assets, the Electronic Brokerage Division is the most
profitable of the three divisions Assuming that the rates of return on
investments do not change in the future, an expansion of the Electronic
Brokerage Division will return 24 cents (24%) on each dollar of invested assets, while the Mutual Fund and Investment Banking divisions will return only 22.4 cents (22.4%) and 21.6 cents (21.6%), respectively Thus, when faced with limited funds for expansion, management should consider an expansion of the
Electronic Brokerage Division first.
Note to Instructors: The Mutual Fund Division has excellent profit margins, but the
investment turnover is very low The investment in the “bricks and mortar” of the Mutual Fund Division offices causes the rate of return on investment to be depressed However, the Electronic Brokerage Division has very thin margins because the fees earned per trade are very small However the assets required
to execute trades are much less than the Mutual Fund Division because there is no need for offices (trades are executed over the Internet) As a result of the high investment turnover in the Electronic Brokerage Division, the rate of return on investment is much better.