Demanding Ethical and Socially Responsible Behavior Copyright © 2010 by the McGraw-Hill Companies, Inc.. • Integrity-Based Ethics Code -- Define the organization’s guiding values, creat
Trang 1Demanding Ethical and Socially Responsible
Behavior
Copyright © 2010 by the McGraw-Hill Companies, Inc All rights reserved McGraw-Hill/Irwin
Trang 2&
Social Responsibility
Trang 34-3
Trang 4• Ethics The standards of moral behavior
Behaviors that are accepted by society as right
versus wrong.
WHAT are ETHICS?
Trang 5Doing What Is Right…
As You Know It To Be Right.
4-5
Trang 7Ethics
of Us
4-7
Trang 8Ethical Dilemma
A situation requiring a choice between equally undesirable alternatives.
Trang 9FACING ETHICAL DILEMMAS
LG2
4-10
Trang 10Ethics Begins
with Each of Us
• Plagiarizing from Internet
materials is the most common form of
cheating in schools today
ETHICS and YOU
• Studies found a strong
relationship between academic dishonesty and dishonesty at work
Trang 11• Trust between workers and
managers must be based on
fairness, honesty, openness
and moral integrity
• Leadership can help instill
corporate values in
employees
E
T H I C S
S T A R T
a t
t h e
T O P
4-12
Trang 12• An increasing number of companies have
adopted written codes of ethics
ETHICS CODES
Trang 13Texas Instruments
The TI Ethics Quick Test
- Is the action legal?
- Does it comply with our values?
- If you do it, will you feel bad?
- How will it look in the newspaper?
- If you know it's wrong, don't do it!
- If you're not sure, ask.
- Keep asking until you get an answer.
For copies of the card or further information, contact the TI Ethics Office at 1-800-33-ETHIC
(This information is provided to TI employees on a business-card size mini- pamphlet to carry with them.)
Trang 14• Compliance-Based Ethics Code Emphasize preventing unlawful behavior by increasing control
and by penalizing wrongdoers.
• Integrity-Based Ethics Code Define the
organization’s guiding values, create an environment that supports ethically sound behavior and stress a
shared accountability among employees.
ETHICS CODES
Trang 151 Top management must adopt and unconditionally support an explicit corporate code of conduct.
2 Employees must understand that senior
management expects all employees to act
Trang 164 An ethics office must be set up with which
employees can communicate anonymously
Whistleblowers People who report illegal or
unethical behavior.
HOW to IMPROVE AMERICA’S
BUSINESS ETHICS, cont.
5 Involve outsiders such as
suppliers, subcontractors,
distributors and customers
6 The ethics code must be
enforced
Trang 17*
Source: James Gehrke, Magnify Leadership & Development, November 2008.
1 Managers must communicate the organization’s
vision on ethical behavior
2 Organizations must have a code of ethics
3 Policies have to be enforced regarding ethical
4-18
Trang 18*
5 Discussions of ethics must be included in the
decision-making process
6 Accountability must be taken seriously at all
levels in the organization
7 Organizations must act fast when a crisis occurs
8 Employees must know they have to defend and
maintain the company’s reputation
HOW to PREVENT UNETHICAL
Setting Corporate Ethical Standards
Trang 19Social Responsibility
Trang 20Social Responsibility
Social responsibility is
management’s obligation to
make choices and take actions
and interests of society as well
as to those of the
organization .
Trang 21*Corporate
Social Responsibility
• Corporate Social Responsibility (CSR) The
concern businesses have for the welfare of society.
to integrity, fairness, and
respect
businesses owe their existence
to the societies they serve and
cannot exist in societies that
fail
CORPORATE SOCIAL
4-22
Trang 22• Corporate Responsibility Includes everything from hiring minority workers to making safe products, minimizing pollution, using energy wisely, and
providing a safe work environment.
• Corporate Policy The position a firm takes on
social and political issues.
• Corporate Philanthropy Includes charitable
donations.
CORPORATE RESPONSIBILITY
and POLICY
Trang 23• Xerox offers a Social Service Leave program.
strengthen homeland security by helping in their community
they would take a lower salary to work for a
socially responsible company
POSTIVE IMPACTS
of COMPANIES
4-24
Trang 24HELPING HANDS – Most Generous Celebrities
Taylor Swift Nashville Symphony and Centrepoint homeless.
One Direction Helping African and UK’s living in severe poverty or injustice, & cancer research
Beyonce London’s charity concert for women’s rights: ‘Chime For Change’
Paul Walker Founded: Reach Out WorldWide (ROWW) Macklemore & Ryan Lewis Adopting a culture of acceptance
Sandra Bullock Mothers Who Make a Difference Award and People’s Choice Award: “Favorite Humanitarian” for ongoing
efforts in disaster relief & education.
Kerry Washington President Obama’s President’s Committee on the Arts & Humanities, advocating nationally for arts education in
low-income areas Ian Somerhadler collaborate with people and projects to positively impact Ian Somerhalder Foundation “to empower, educate, and
the planet and its creatures.”
Trang 25Source: Forbes, June 6, 2011.
GENEROUS GUYS
World’s Biggest Givers
Bill Gates $28B Malaria, public health, education
Warren Buffett $8.3B Gates Foundation
George Soros $8B Human rights, democracy
Carlos Slim $4B Education, healthcare
Eli Broad $2.6B Education, arts
James Stowers $2B Genetic research
Michael Bloomberg $1.8B Antismoking, transportation
Li Ka-Shing $1.6B Education, healthcare
4-26
Trang 26RESPONSIBILITY to CONSUMERS
Trang 27• The Right to Safety
• The Right to be Informed
• The Right to Choose
• The Right to be Heard
PRESIDENT KENNEDY’S BASIC
RIGHTS of CONSUMERS
4-28
Trang 28Responsibilities to Customers
The Right to Be Safe Safe operation of products, avoiding product liability.
The Right to Be Informed Avoiding false or misleading advertising and providing
effective customer service.
The Right to Choose Ability of consumers to choose the products and services they
want.
The Right to Be Heard Ability of consumers to
express legitimate complaints to the appropriate parties.
www.cpsc.gov
Trang 29RESPONSIBILITY TO INVESTORS
4-32
Trang 30• Insider Trading Insiders using
private company information to
further their own fortunes or those
of their family and friends.
• Unethical behavior does
financial damage to a company
and investors are cheated.
RESPONSIBILITY TO INVESTORS
Trang 31RESPONSIBILITY to
EMPLOYEES
4-34
Trang 32• Create jobs and provide a chance for upward
mobility.
• Treat employees with respect.
• Offer salaries and benefits that help employees reach their personal goals.
RESPONSIBILITY to EMPLOYEES
Trang 33Source: Fortune, www.fortune.com , March 21, 2011.
Trang 34RESPONSIBILITY to the
ENVIRONMENT
Trang 35• Environmental efforts may increase costs but
can offer good opportunities
energy-efficiency industries account for 8.5 million U.S jobs
Trang 36• Social Audit A systematic evaluation of an
organization’s progress toward implementing
socially responsible and responsive programs.
1) Socially conscious investors
2) Socially conscious research organizations
3) Environmentalists
4) Union officials
5) Customers
SOCIAL AUDITING
Trang 37• Many businesses want socially responsible
behavior from their international suppliers
criminalized the act of paying foreign
businesses or government leaders in order to
get business
States signed the Inter-American Convention
Against Corruption
INTERNATIONAL ETHICS
4-44
Trang 38Social Responsibility
Bottom Line:
Should Companies Have?
Trang 39Companies are citizens in the communities in which they reside,
therefore, They do have a Social Responsibility!
The Majority View
Trang 40Milton Friedman -
– Argues that firms need to focus on making a
profit, not on social responsibility, and
– Claims that firms that focus on social
responsibility get distracted from their real
purpose
An Economist’s View