Law of Demand• Other things equal, as price falls, quantity demanded rises, and as price rises, quantity demanded falls... Quantity Demanded• Change in demand • Refers to shift of entir
Trang 1Demand, Supply, and Market
Equilibrium 3
Trang 2• Any institution where buyers and
sellers interact
• Price is determined in the interactions
of buyers and sellers
LO1
Trang 3• Schedule or curve
• Amount consumers are willing and able to purchase at a given price
• Other things equal
• Market demand
Trang 4Law of Demand
• Other things equal, as price falls,
quantity demanded rises, and as
price rises, quantity demanded falls
• Reasons:
• Common sense
• Law of diminishing marginal utility
• Income effect and substitution effects
LO1
Trang 5Determinants of Demand
• Factors other than price
• Usually assumed to be constant
• When a determinant changes,
demand shifts
Trang 6Determinants of Demand
• Change in buyer’s tastes
• Change in number of buyers
• Change in income
• Normal Goods
• Inferior Goods
LO1
Trang 7Determinants of Demand
• Change in prices of related goods
• Complements
• Substitutes
• Chris Rock
• Change in consumers’ expectations
• Future prices
• Future income
• Future product availability
Trang 8Demand vs Quantity Demanded
• Change in demand
• Refers to shift of entire demand curve to left or right
• Cause: Change in determinants of
demand
LO2
Trang 9Demand vs Quantity Demanded
• Change in quantity demanded
• Refers to movement from one point
to another on fixed demand curve
• Cause: Change in price of good
under consideration
Trang 10• Schedule or curve
• Amount producers are willing and able to sell at a given price
• Other things equal
• Market supply
LO2
Trang 11Law of Supply
• Other things equal, as price rises
quantity supplied rises and as price falls quantity supplied falls
• Reason:
• Higher prices act as an incentive to producers
• At some point costs will rise
Trang 12Determinants of Supply
• Factors other than price
• Usually assumed to be constant
• When a determinant changes, supply
shifts
LO1
Trang 13Determinants of Supply
• A change in resource prices
• A change in technology
• A change in the number of sellers
• A change in taxes and subsidies
• A change in prices of other goods
• A change in producer expectations
Trang 14Supply vs Quantity Supplied
• Change in supply
• Refers to shift of entire supply curve
to left or right
• Cause: Change in determinants of
supply
LO2
Trang 15Supply vs Quantity Supplied
• Change in quantity supplied
• Refers to movement from one point
to another on fixed supply curve
• Cause: Change in price of good
under consideration
Trang 16Market Shortage
• Occurs when current price is too low
• Quantity demanded exceeds quantity supplied at the current price
• Current price will rise
LO3
Trang 17Market Surplus
• Occurs when current price is too high
• Quantity supplied exceeds quantity demanded at the current price
• Current price will fall
Trang 18Market Equilibrium
• Price which equates quantity
demanded and quantity supplied
• No reason for price to change
• Crisis
LO3
Trang 19Government Set Prices
• Price Ceilings
• Good is necessity, equilibrium price
is too high
• Set below equilibrium price
• Rationing problem
• Black markets
• Example: Rent control
Trang 20Government Set Prices
• Price Floors
• Good is necessity, equilibrium price
is too low
• Prices are set above the market price
• Chronic surpluses
• Example: Minimum wage laws
LO5