Chapter 7: Individual & Group Decision Making How Managers Make Things Happen The Nature of Decision Making Rational & Nonrational Decision Making Evidence-Based Decision Making & An
Trang 2Chapter 7: Individual & Group
Decision Making
How Managers Make Things
Happen
The Nature of Decision Making
Rational & Nonrational Decision Making
Evidence-Based Decision Making & Analytics
Making Ethical Decisions
How to Work With Others
How to Overcome Barriers to Decision Making
Trang 37.1 The Nature Of Decision Making
HOW DO MANAGERS MAKE DECISIONS?
A choice made from available alternatives is a decision
The process of identifying and choosing
alternative courses of action is decision making
Decisions that are repetitive and routine and made automatically are programmed
Decisions that occur under nonroutine,
unfamiliar circumstances and are not automatic are nonprogrammed
Trang 4
7.1 The Nature Of Decision Making
The willingness to gamble or to undertake risk for the possibility of gaining an increased payoff
is referred to as risk propensity
The combination of how an individual perceives and responds to information is the individual’s
decision-making style
Decision-making styles differ according to
value orientation (the extent to which a person
focuses on either task and technical issues or
people and social concerns when making a
decision) and tolerance for ambiguity (the extent
to which a person has a need for structure or
control)
Trang 57.1 The Nature Of Decision Making
When the dimensions of value orientation and tolerance for ambiguity are combined, four
decision-making styles emerge:
Trang 6Knowing Your Decision Making Style…Directive
Low tolerance for ambiguity and oriented
toward task and technical concerns
Efficient, logical, practical, and
systematic in approach to solving problems
Tend to be autocratic, exercise power and
control, and focus on the short-term
Trang 7Knowing Your Decision Making Style…Analytical
Higher tolerance for ambiguity and is
characterized by the tendency to overanalyze a situation
Careful decision makers who take longer
to make decisions; also respond well to new situations
Trang 8Knowing Your Decision Making Style…Conceptual
High tolerance for ambiguity and tends to focus
on the people or social aspects of a work situation
Adopts a long-term perspective and relies on
intuitions and discussions with others to acquire information
Can result in an indecisive approach to decision
making
Trang 9Knowing Your Decision Making Style…Behavioral
The most people oriented
Works well with others, enjoys social
interactions in which opinions are openly exchanged; has tendency to avoid conflict, but can be indecisive and have a hard time saying no
Can lead to a wishy-washy approach to decision
making
Trang 107.1 The Nature Of Decision Making
Figure 7.1: Decision-Making Styles
Trang 11best interests.
The Rational Model is
based on unrealistic assumptions:
Trang 127.2 Two Kinds Of Decision Making:
Rational & Nonrational
Figure 7.2: The Four Steps in Rational Decision Making
Trang 13The Four Steps in Rational Decision Making
Stage 2
Think up alternative solutions
Stage 3
Evaluate alternatives &
select a solution
Stage 4
Implement &
evaluate the solution
Trang 147.2 Two Kinds Of Decision Making:
Rational & Nonrational
There are four stages in the rational decision making process
Stage 1: Identify the problem or opportunity
Difficulties that inhibit the achievement of goals are called problems
Situations that present possibilities for exceeding
existing goals are called opportunities
Whether they face a problem or an opportunity,
managers need to make decisions that will improve the firm
To do this, they need to make a diagnosis (analysis of the underlying causes of the problem or opportunity)
Trang 15Stage 1
Problems: difficulties that
inhibit the achievement
Opportunities: situations that present possibilities for exceeding existing goals
Trang 167.2 Two Kinds Of Decision Making:
Rational & Nonrational
Stage 2: Think up alternative solutions
Once managers have identified problems or
opportunities and diagnosed causes, they need
to come up with alternative solutions
Solutions for programmed decisions are simple and obvious, but nonprogrammed decisions will
be more challenging
Trang 17Stage 2
For a programmed
decision — the alternative will be easy and obvious
Stage 2
Think up alternative solutions
For a nonprogrammed
decision — the more
creative and innovative the alternative, the better
Trang 187.2 Two Kinds Of Decision Making:
Rational & Nonrational
Stage 3: Evaluate alternatives & select a solution
Each alternative must be evaluated to
determine whether it is ethical, feasible, and
effective
Trang 19Stage 3
Is solution ethical?
Stage 3
Evaluate alternatives
& select a solution
Is solution feasible?
Is solution ultimately effective?
Trang 207.2 Two Kinds Of Decision Making:
Rational & Nonrational
Stage 4: Implement & evaluate the solution chosen
It is usually more straightforward to implement programmed decisions than nonprogrammed
decisions
To successfully implement a decision, managers must plan carefully and be sensitive to those
affected by the decision
If a decision fails to go as planned, managers
should give it more time, change it slightly, or try another alternative
In some cases, it might be necessary to start the process over
Trang 21Stage 4
Evaluation – you
need to follow up and evaluate the results of the
decision and take action
Stage 4
Implement
& evaluate the
solution chosen
Trang 22Stage 4, cont.
Evaluation – Taking Action
1) Give it more time
solution chosen
Trang 237.2 Two Kinds Of Decision Making:
Rational & Nonrational
WHAT’S WRONG WITH THE RATIONAL MODEL?
The rational model describes what a manager ought to do (it is prescriptive), it does not
describe how a manager should actually make a decision
The model also assumes that the manager has complete information
Trang 24Some Hindrances to Perfectly Rational Decision Making
Complexity
Time and money constraints
Different cognitive capacity, values, skills, habits and
Trang 257.2 Two Kinds Of Decision Making:
Rational & Nonrational
WHY DO MANAGERS MAKE NONRATIONAL
DECISIONS?
Nonrational models of decision making assume that decision making is usually uncertain and
risky
Nonrational models are descriptive - they
describe how managers actually make decisions
There are two nonrational models: satisficing and incremental
Trang 267.2 Two Kinds Of Decision Making:
Rational & Nonrational
1 The satisficing model suggests that because of bounded rationality (when the ability of decision makers to be rational is limited by numerous
constraints), managers do not seek all alternative solutions, but instead seek alternatives only until they find one that is satisfactory, not optimal
2 The incremental model of decision making
argues that managers take small, short-term
steps to solve problems
Trang 277.2 Two Kinds Of Decision Making:
Rational & Nonrational
CAN MANAGERS MAKE BETTER DECISIONS THROUGH KNOWLEDGE MANAGEMENT?
Today, managers are shifting toward
knowledge management or the development of
an organizational culture (tools, processes,
systems, and structures) that encourages
continuous learning and sharing of knowledge and information among employees, for the
purpose of making better decisions
Trang 287.2 Two Kinds Of Decision Making:
Rational & Nonrational
There are two types of knowledge:
1 explicit knowledge is information that can easily be put into words, graphics, and numbers and shared with
others like the tax code
2 tacit knowledge is individual-based, intuitive, and
acquired through considerable experience, and is hard to explain and to share like how to write a speech
solutions like e-mail and Web sites, and low-tech
solutions like human interaction in meetings and informal networking
Trang 297.3 Evidence–Based Decision
Making & Activities
WHY IS EVIDENCE BASED DECISION MAKING
USEFUL?
put aside beliefs and conventional wisdom and act on the facts
really new ideas, true is better than new, doing well usually dominates
often have a competitive advantage over those who do not
Trang 307.3 Evidence–Based Decision
Making & Activities
Companies using evidence-based
decision-making should:
treat the organization as an unfinished prototype
provide the facts
see themselves and their company as outsiders do
use evidence-based management regardless of management level
work to sell their solution
use evidence-based management even when it
is not the popular method
learn from failure
Trang 317.3 Evidence–Based Decision
Making & Activities
Analytics or business analytics refers to sophisticated forms of business data analysis and is one of the purest forms of evidence-based management
Competitors that use analytics share three key attributes:
1 they go beyond basic statistics and use other
techniques like predictive modeling (a data mining
technique used to predict future behavior and anticipate the consequences)
2 they do not rely on a single method, but instead use multiple applications
3 they have support from top level executives
Trang 327.4 Making Ethical Decisions
HOW CAN MANAGERS BE SURE THEIR
DECISIONS ARE ETHICAL?
Today, ensuring that employees understand
what constitutes desirable business behavior has become important
Many companies have ethics officers (someone trained about matters of ethics in the workplace, particularly about resolving ethical dilemmas)
Trang 337.4 Making Ethical Decisions
their possible consequences that are used to crate a plan
to reach a goal) to help them reach ethical decisions
When using a decision tree, managers should ask:
value?
action?
Trang 347.4 Making Ethical Decisions
Figure 7.4: The Ethical Decision Tree:
What’s The Right Thing To Do?
Trang 357.5 Group Decision Making:
How To Work With Others
WHY WORK IN GROUPS?
There are five advantages to using groups:
groups provide a greater pool of knowledge
groups offer different perspectives
groups encourage intellectual stimulation
groups allow for a better understanding of
decision rationale
groups encourage a deeper commitment to the decision
Trang 367.5 Group Decision Making:
How To Work With Others
WHAT ARE THE DISADVANTAGES OF GROUPS?
There are several disadvantages of groups:
intimidating
group members strive to agree for the sake of unanimity and avoid accurately assessing the decision situation
the primary goal is subsumed by a secondary goal
Trang 377.5 Group Decision Making:
How To Work With Others
WHAT SHOULD MANAGERS KNOW ABOUT
GROUPS & DECISION MAKING?
Managers should be aware of four characteristics
of groups:
1 groups are less efficient
2 group size affects the quality of decisions
3 groups may be too confident about their
decisions
4 group decision making tends to be better when members know more about relevant issues, and when leaders can weight members’ opinions
Trang 38Chapter 7: Individual & Group
Decision Making
CLASSROOM PERFORMANCE SYSTEM
Which of the following is not true of group decision making?
A) it is more efficient
B) group size affects decision quality
C) groups are more confident of the decision D) knowledge is important
Trang 397.5 Group Decision Making:
How To Work With Others
SHOULD EMPLOYEES BE INVOLVED IN
DECISION MAKING?
management (the process of involving employees in
setting goals, making decisions, solving problems, and making changes to the organization)
effective in some cases such as when management is supportive and employees trust managers
Trang 407.5 Group Decision Making:
How To Work With Others
When groups make decisions, they have to reach a
consensus (when members are able to express their
opinions and reach agreement to support the final
decision)
Three techniques that can help groups solve problems are brainstorming (helps groups generate ideas and
alternatives for solving problems, nominal groups
(generate ideas and evaluate solutions by writing down as many ideas as possible, listing them on a blackboard, and then taking a secret vote), and delphi groups (use
physically dispersed experts who fill out questionnaires to anonymously generate ideas)
These can be assisted with computer-aided decision
making
Trang 41Chapter 7: Individual & Group
Decision Making
CLASSROOM PERFORMANCE SYSTEM
Which of the problem solving techniques is
useful when managers want to generate as many new ideas or alternatives as possible?
A) nominal group technique
B) delphi technique
C) brainstorming
D) computer-aided decision making
Trang 427.6 How To Overcome Barriers
To Decision Making
HOW DO MANAGERS RESPOND TO DECISION SITUATIONS?
There are four ineffective reactions:
1 relaxed avoidance - a manager decides to take
no action in the belief that there will not be great negative consequences
2 relaxed change - a manager realizes that
complete inaction will have negative
consequences but opts for the first available
alternative that has low risk
Trang 437.6 How To Overcome Barriers
To Decision Making
3 defensive avoidance - the manager can’t find a good solution so procrastinates, passes the buck,
or denies the risk of any negative consequences
4 panic - a manager is so frantic to get rid of the problem that he can’t deal with the situation
realistically
When a manager agrees that he must decide
what to do about a problem or opportunity, and
takes effective decision-making steps, we say he
is deciding to decide
Trang 44Chapter 7: Individual & Group
Decision Making
CLASSROOM PERFORMANCE SYSTEM
A manager that simply takes the easy way out is using the strategy.
A) panic
B) defensive avoidance
C) relaxed change
D) relaxed avoidance
Trang 457.6 How To Overcome Barriers
To Decision Making
There are several common decision making biases (called heuristics) that simplify the process of
making decisions:
1 When managers use only information that is
readily available from memory to make judgments,
an availability bias exists
2 When people seek information to support their point of view and discount data that do not, a
confirmation bias exists
3 A representativeness bias refers to the tendency
to generalize from a small sample or a single event
Trang 467.6 How To Overcome Barriers
To Decision Making
4 When managers add up all the money already spent on a project and conclude it is too costly to simply abandon it, sunk cost bias exists
5 The tendency to make decisions based on an initial figure is adjustment bias
6 Escalation of commitment bias occurs when
decision makers increase their commitment to a project despite negative information about it
Trang 47Chapter 7: Individual & Group
Decision Making
CLASSROOM PERFORMANCE SYSTEM
Which type of bias occurs when a manager generalizes from a small sample?