Basic Elements• Needs – Manifestation of an internal state – Direct behavior – Reflect an unsatisfactory state of being – Derived from biological sources primary – Derived from psycholog
Trang 1Chapter Five
The Motive Perspective
Trang 2Basic Elements
• Needs
– Manifestation of an internal state
– Direct behavior
– Reflect an unsatisfactory state of being
– Derived from biological sources (primary)
– Derived from psychological sources (secondary)
– Need strength influences intensity of related behavior – Directive in nature
• Positive needs (approach)
• Negative needs (avoidance)
Trang 3Basic Elements
• Motives
– Influenced by underlying need
– Represent cognitive structures
– Have affective overtones
– Are more proximal to behavior than needs
– Provide a venue through which motives operate – Pertain to goals and desires
– Are ultimately reflected in actions
Trang 4Basic Concepts
• Press
– Influence motives
– Characterize an external event or condition
– Act as trigger for motivational states
– Example:
Press:
Cold Lemonade
Need:
Water Motivational State:
Thirst
Behavior:
Drink
Trang 5Murray’s System of Needs
• Emphasizes universal needs
• Focuses on secondary (psychological) needs
• Recognizes differing dispositional need levels among individuals
• Points out that:
– Single behaviors can satisfy multiple needs
– Needs can facilitate each other
– Needs can conflict
Trang 6Thematic Apperception Test (TAT)
• Underlying assumptions:
– Manifest needs = needs reflected in overt behavior
– Latent needs = needs not reflected in behavior
• Assesses latent needs
• Presents an ambiguous picture
• Provides a detailed story about picture (i.e.,
character’s thoughts, feelings, and relationships)
• Latent needs are projected into the story’s content
• Dispositional tendencies emerge over multiple
pictures
Trang 7Need for Achievement
• TAT images: obtaining goals, overcoming
adversity, performing well
• High need for achievement…
– Associated with choice of moderately difficult tasks
(diagnosticity)
– Predicts higher performance in some domains
– May be reflected culturally to influence economic growth
– May result in behavior that is similar to that motivated by desire
to avoid failure
Desire to do things well, to feel pleasure in overcoming obstacles
Trang 8Need for Power
• TAT images: vigorous action, concern about
status, position, or self-image
• High need for power…
– Associated with patterns of friendship choice
– Predicts behavior in interpersonal interactions
– Manifests in less concessions in negotiations
– May be manifested differently depending on sense of
responsibility
• High responsibility = conscientious pursuit of power
• Low responsibility = profligate, impulsive pursuit of power
Desire to have an impact on others, to have prestige, to feel strong
Trang 9Need for Affiliation
• TAT images: concern about acceptance by others, attempts to establish and maintain relationships
• High need for affiliation…
– Associated with more agreeableness and concern over
being liked
– Predicts time engaged in social activities
– Experiences most relationship satisfaction if matched with another who is high in need for affiliation
– May reflect more specific needs:
• Social comparison • Positive stimulation
• Emotional support • Attention from others Desire to spend time with others
Trang 10Need for Intimacy
• TAT images: disclosing communication, sharing thoughts and feelings
• More passive than need for affiliation
• High need for intimacy…
– Associated with more one-on-one interactions and self-disclosing interactions
– Predicts amount of listening behavior
– Associated with greater marriage and job satisfaction
Desire to experience warm, close, and
communicative exchanges with another
person
Trang 11Patterns of Needs
Inhibited Power Motivation (IPM)
• Low need for affiliation (want to influence people)
• High need for power (doesn’t worry about being disliked)
• Associated with non-technical managerial success
• IPM imagery in politicians’ speeches
preceded British wars
Trang 12What Determines Behavior?
• Behavior reflects:
– a system of multiple needs
– the changing balance of the relative intensity of needs at any given time
– the fundamental influence of three superordinate needs
• Need for Power
• Need for Affiliation-Intimacy
• Need for Achievement
Trang 13Incentive Value
• Determines how a motive expresses itself in
behavior
– Example: Need for Affiliation
Go to party Join a sorority Call a friend
• Accounts for behavioral diversity
• Relates to (conscious) choices of action within a domain
The degree to which a given behavior can satisfy a need
Trang 14Issues in Assessment
• TAT
– Questionable reliability
– Time consuming
– Reflect implicit motives
– Tied to desire for broad,
primitive, affective
experiences
– Predict frequency of
motive-relevant feelings
• Self-Reports
– Reflect self-attributed motives
– Tied to desire for specific action goals – Predicts frequency of motive-relevant
events
Trang 15Motive and the Five-Factor Model
• PRF shows some overlap with Five-Factor Model
• TAT-derived motives show less overlap with Five-Factor Model than do self-attributed
motives
• Integrative approach (Winter et al.)
– Motives are fundamental desires
– Traits represent the channels through which motives are expressed
Trang 16Behavior Change
• Key elements for change of problematic behavior
– Identify underlying motive for problematic behavior
– Identify alternative methods of satisfying motive
• Key elements for increasing achievement
motivation
– Instruction to frequently use achievement imagery
– Generalize imagery to all situations
– Target specific, concrete actions