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Introduction to management science 10e by bernard taylor chapter 13

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■ Components of Decision Making ■ Decision Making without Probabilities ■ Decision Making with Probabilities ■ Decision Analysis with Additional Information ■ Utility Chapter Topics Copy

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Copyright © 2010 Pearson Education, Inc Publishing as

Decision Analysis

Chapter 12

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■ Components of Decision Making

■ Decision Making without Probabilities

■ Decision Making with Probabilities

■ Decision Analysis with Additional Information

■ Utility

Chapter Topics

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Prentice Hall

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Table 12.1 Payoff Table

■ A state of nature is an actual event that may

occur in the future

■ A payoff table is a means of organizing a decision

situation, presenting the payoffs from different

decisions given the various states of nature

Decision Analysis

Components of Decision Making

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Table 12.3 Payoff Table Illustrating a

Maximax Decision

In the maximax criterion the decision maker

selects the decision that will result in the

maximum of maximum payoffs; an optimistic

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Table 12.4 Payoff Table Illustrating a

Maximin Decision

In the maximin criterion the decision maker

selects the decision that will reflect the

maximum of the minimum payoffs; a pessimistic

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minimizes the maximum regret.

Decision Making without

Probabilities

Minimax Regret Criterion

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The Hurwicz criterion multiplies the best payoff

by and the worst payoff by 1- ., for each

decision, and the best result is selected.

Decision Values Apartment building $50,000(.4) +

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12-The equal likelihood ( or Laplace) criterion

multiplies the decision payoff for each state of nature by an equal weight, thus assuming that the states of nature are equally likely to occur.

Decision Values Apartment building $50,000(.5) +

Equal Likelihood Criterion

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11

12-■ A dominant decision is one that has a better

payoff than another decision under each state

of nature.

The appropriate criterion is dependent on the

“risk” personality and philosophy of the

Equal likelihood Apartment

Decision Making without

Probabilities

Summary of Criteria Results

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12-Exhibit 12.1

Decision Making without

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Exhibit 12.2

Decision Making without

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12-Exhibit 12.3

Decision Making without

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Decision Making without

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12-Expected value is computed by multiplying each decision outcome under each state of nature by the probability of its occurrence.

EV(Apartment) = $50,000(.6) + 30,000(.4) =

42,000

EV(Office) = $100,000(.6) - 40,000(.4) = 44,000 EV(Warehouse) = $30,000(.6) + 10,000(.4) = 22,000

Table 12.7

Decision Making with Probabilities

Expected Value

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The expected opportunity loss is the expected

value of the regret for each decision.

The expected value and expected opportunity

loss criterion result in the same decision.

EOL(Apartment) = $50,000(.6) + 0(.4) = 30,000

EOL(Office) = $0(.6) + 70,000(.4) = 28,000

EOL(Warehouse) = $70,000(.6) + 20,000(.4) = 50,000

Table 12.8

Decision Making with Probabilities

Expected Opportunity Loss

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12-Exhibit 12.5

Expected Value Problems

Solution with QM for Windows

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Exhibit 12.6

Expected Value Problems

Solution with Excel and Excel QM (1

of 2)

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12-Expected Value Problems

Solution with Excel and Excel QM (2

of 2)

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Exhibit 12.7

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The expected value of perfect information

(EVPI) is the maximum amount a decision

maker would pay for additional information.

EVPI equals the expected value given perfect

information minus the expected value without perfect information.

EVPI equals the expected opportunity loss

(EOL) for the best decision.

Decision Making with Probabilities

Expected Value of Perfect

Information

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Decision with perfect information:

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12-Exhibit 12.8

Decision Making with Probabilities

EVPI with QM for Windows

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A decision tree is a diagram consisting of

decision nodes (represented as squares),

probability nodes (circles), and decision

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The expected value is computed at each

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Exhibit 12.9

Decision Making with Probabilities

Decision Trees with QM for Windows

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12-Decision Making with Probabilities

Decision Trees with Excel and

TreePlan (1 of 4)

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Exhibit 12.10

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Exhibit 12.11

Decision Making with Probabilities

Decision Trees with Excel and

TreePlan (2 of 4)

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12-Exhibit 12.12

Decision Making with Probabilities

Decision Trees with Excel and

TreePlan (3 of 4)

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Exhibit 12.13

Decision Making with Probabilities

Decision Trees with Excel and

TreePlan (4 of 4)

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12-Decision Making with Probabilities

Sequential Decision Trees (1 of 4)

A sequential decision tree is used to illustrate a

situation requiring a series of decisions.

Used where a payoff table, limited to a single

decision, cannot be used.

Real estate investment example modified to

encompass a ten-year period in which several decisions must be made:

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Figure 12.4 Sequential Decision Tree

Decision Making with Probabilities

Sequential Decision Trees (2 of 4)

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12-Decision Making with Probabilities

Sequential Decision Trees (3 of 4)

Decision is to purchase land; highest net

expected value ($1,160,000).

Payoff of the decision is $1,160,000.

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Figure 12.5 Sequential Decision Tree with Nodal Expected Values

Decision Making with Probabilities

Sequential Decision Trees (4 of 4)

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12-Exhibit 12.14

Sequential Decision Tree Analysis

Solution with QM for Windows

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Exhibit 12.15

Sequential Decision Tree Analysis

Solution with Excel and TreePlan

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12-■ Bayesian analysis uses additional information to alter the marginal probability of the occurrence

of an event.

In real estate investment example, using

expected value criterion, best decision was to

purchase office building with expected value of

$444,000, and EVPI of $28,000.

Table 12.11

Decision Analysis with Additional

Information

Bayesian Analysis (1 of 3)

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A conditional probability is the probability that

an event will occur given that another event has already occurred.

Economic analyst provides additional

information for real estate investment decision, forming conditional probabilities:

g = good economic conditions

p = poor economic conditions

P = positive economic report

N = negative economic report P(Pg) = 80 P(NG) = 20 P(Pp) = 10 P(Np) = 90

Decision Analysis with Additional

Information

Bayesian Analysis (2 of 3)

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12-■ A posterior probability is the altered marginal

probability of an event based on additional

information.

Prior probabilities for good or poor economic

conditions in real estate decision:

P(g) = 60; P(p) = 40

Posterior probabilities by Bayes’ rule:

(gP) = P(PG)P(g)/[P(Pg)P(g) + P(Pp)P(p)] = (.80)(.60)/[(.80)(.60) + (.10)(.40)]

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Decision Analysis with Additional

Information

Decision Trees with Posterior

Probabilities (1 of 4)Decision tree with posterior probabilities differ

from earlier versions in that:

Two new branches at beginning of tree

represent report outcomes.

Probabilities of each state of nature are

posterior probabilities from Bayes’ rule.

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Decision Analysis with Additional

Information

Decision Trees with Posterior

Probabilities (3 of 4)EV (apartment building) = $50,000(.923) +

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Table 12.12 Computation of Posterior Probabilities

Decision Analysis with Additional

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12-Decision Analysis with Additional

Information Computing Posterior

Probabilities with Excel

Exhibit 12.16

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The expected value of sample information

(EVSI) is the difference between the expected

value with and without information:

For example problem, EVSI = $63,194 - 44,000 =

$19,194

The efficiency of sample information is the ratio

of the expected value of sample information to the expected value of perfect information:

efficiency = EVSI /EVPI = $19,194/ 28,000 = 68

Decision Analysis with Additional

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12-Expected Cost (insurance) = 992($500)

Utility is a measure of personal satisfaction

derived from money.

Utiles are units of subjective measures of

utility.

Risk averters forgo a high expected value to

avoid a low-probability disaster.

Risk takers take a chance for a bonanza on a

very low-probability event in lieu of a sure

Decision Analysis with Additional

Information

Utility (2 of 2)

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12-States of Nature Decision Good Foreign Competitive Conditions Poor Foreign Competitive Conditions Expand

Maintain Status Quo

Sell now

$ 800,000 1,300,000 320,000

$ 500,000 -150,000 320,000

Decision Analysis

Example Problem Solution (1 of 9)

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53

12-Decision Analysis

Example Problem Solution (2 of 9)

a Determine the best decision without

probabilities using the 5 criteria of the

chapter.

b Determine best decision with probabilities

assuming 70 probability of good

conditions, 30 of poor conditions Use

expected value and expected opportunity loss criteria.

c Compute expected value of perfect information.

d Develop a decision tree with expected value at

the nodes.

e Given following, P(Pg) = 70, P(Ng) = 30,

P(Pp) = 20, P(Np) = 80, determine posterior probabilities using Bayes’ rule.

f Perform a decision tree analysis using the

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12-Step 1 (part a): Determine decisions without

probabilities.

Maximax Decision: Maintain status quo

Decisions Maximum Payoffs

Expand $800,000

Status quo 1,300,000 (maximum)

Sell 320,000

Maximin Decision: Expand

Decisions Minimum Payoffs

Expand $500,000 (maximum)

Status quo -150,000

Decision Analysis

Example Problem Solution (3 of 9)

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Minimax Regret Decision: Expand

Decisions Maximum Regrets

Example Problem Solution (4 of 9)

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56

12-Equal Likelihood Decision: Expand

Example Problem Solution (5 of 9)

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Expected opportunity loss decision: Maintain

status quo

Expand $500,000(.7) + 0(.3) = $350,000 Status quo 0(.7) + 650,000(.3) =

$195,000

Sell $980,000(.7) + 180,000(.3) =

$740,000

Step 3 (part c): Compute EVPI.

EV given perfect information = 1,300,000(.7) + 500,000(.3) = $1,060,000

EV without perfect information =

$1,300,000(.7) - 150,000(.3) = $865,000

Decision Analysis

Example Problem Solution (6 of 9)

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Step 4 (part d): Develop a decision tree.

Decision Analysis

Example Problem Solution (7 of 9)

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Step 5 (part e): Determine posterior

Example Problem Solution (8 of 9)

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12-Step 6 (part f): Decision tree

analysis.

Decision Analysis

Example Problem Solution (9 of 9)

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