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Trang 1An introduction to Business Research Methods
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Trang 2Dr Sue Greener & Dr Joe Martelli
An introduction to Business
Research Methods
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Trang 3An introduction to Business Research Methods
2nd edition
© 2015 Dr Sue Greener & Dr Joe Martelli & bookboon.com
ISBN 978-87-403-0820-4
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Trang 4An introduction to
Business Research Methods
4
Contents
Contents
1 Research problems and questions and how they relate to debates in
1.3 he nature of business research 11
1.4 What kind of business problems might need a research study? 14
1.5 What are the key issues in research methods we need to understand? 16
1.6 Questions for self review 23
1.7 References for this chapter 23
2 Putting the problem into context: identifying and critically reviewing
2.2 How does literature relate to research? 25
2.3 what kinds of literature should we search for? 26
2.4 Efective literature searching 29
2.5 Critical analysis of literature 32
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Trang 5An introduction to
Business Research Methods
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Contents
2.6 Using Harvard referencing style 38
2.7 Questions for self review 39
3 Choosing research approaches and strategies 40
3.2 Diferent perspectives of knowledge and research which 40
3.3 Identify difering research paradigms for business 42
3.4 Key diferences between qualitative and quantitative research methods
and how and why they may be mixed 43
3.5 Criteria of validity and reliability in the context of business research 44
3.6 Your choice of research strategy or design 46
3.7 Classiication of research 47
3.8 he Business Research Process 48
3.9 he Academic business research process 49
3.10 Questions for self review 50
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