Seminar design for SEO

FLASH – THE GOOD, THE BAD AND THE UGLY USABILITY AND CONVERSION OPTIMIZATION IMAGE VS.. Giao tiếp người máy - SE215.H12 3Search engine optimization SEO is the process of improving the vi

GV: ThS Nguyễn Công Hoan

Sinh viên thực hiện:

13520862 – Tô Thành Thương

13520628 – Lê Văn Phú

13520704 – Châu Ngọc Thái Sơn

13520429 – Ngô Sơn Lâm

DESIGN FOR SEO

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OVERVIEW

WHAT IS SEO?

FLASH – THE GOOD, THE BAD AND THE UGLY

USABILITY AND CONVERSION OPTIMIZATION

IMAGE VS CONTENT SITE ORGANIZATION AND STRUCTURE

ALL THINGS TECHNICAL

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Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results - Wikipedia

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SITE ORGANIZATION AND STRUCTURE

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STRUCTURE

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PYRAMID STRUCTURE

SILO STRUCTURE  

DOMAIN AND SUBDOMAIN

LANDING PAGE

What is FLA

Flash website example

http://www.cafesonique.com/launch/fla sh.php

https://mono-1.com/monoface/main.ht ml

Flash: The Good

• User experience

• Can include SWF objects to help search engines see some of the Flash content

• How does this fit in with SEO?

Flash: The Bad

• Can’t view Flash elements on most mobile devices

• Users need to keep Flash up-to-date for it to work properly

Flash: The Ugly

• Search engines can’t see information in Flash

• Slow load time

• Need strong supporting arguments to include any type of Flash on a site

Flash Alternatives

• HTML5, other scripting options

• Video

• Social Media feeds

Good use of Flash:

Small Flash element at bottom left

of page

http://www.ewebnetsolution.com/flash html

Bad use of Flash:

Majority of homepage content is Flash

sonoraresort.com

Ugly use of Flash:

Entire Flash homepage

Gotmilk.com

Usability and conversion optimization

How usability and conversions relate to SEO

• Goal of SEO is to gain ranking to increase qualified traffic to the site and gain conversions / leads

• Bounce rates affect SEO

• Don’t assume that visitors will enter the site from the homepage

• Conduct usability testing where possible

• Define what the conversion points will be on the site

• Set up measureable goals for these conversions on the site if possible

• Ensure that the CTAs for these conversions are prominent on every page of the site

Images vs Content

All Things Technical

Clean Code

• Always use the most up-to-date web standards

• Keep all formatting, scripting, etc code out of the page

• Use W3C tools and information regularly

Order Matters

• Keep text content to the top

• Keep title and meta tags to the top

• Move scripts to the bottom

• Use CSS to bridge the gap

Site Speed

• Every page should load as fast as possible

• Use the Google Page Speed tool

https://developers.google.com/speed/pagespeed/insights/

• What items help improve site speed?

301 Redirects

• Redirects should be implemented when:

• Changing domain name or merging domains

• Changing URL names

• Must be a 301 redirect

• Not mirroring, not using any other 3xx redirect status code

• Implement 301 redirects with the htaccess file