TIẾNG ANH CHUYÊN NGÀNH Chapter 1

Today, I’ll be discussing some of the most important trends in the area of gender and spending.. The main reason I want to focus on gender differences in spending is because these diff

Summarize the Lecture

1. I think we should get started.

2. The clock is already ticking.

3. Today, I’ll be discussing some of the most important trends in

the area of gender and spending.

4. The main reason I want to focus on gender differences in

spending is because these differences are starting to have very

big implications (indirect suggestions) for marketers and

advertisers

5. The traditional purchases made by women have been things

like the daily food for the family, the shoes, and the clothes

6. When it comes to spending, men traditionally want to get those

things that will last a long time and that don’t need replacing or

repairing They’re the ones who are concerned with the

long-term value of purchases

7. That makes quite a bit of senses

8. Change is right before our eyes.

9. Many women want to have a say in how the family money is

spent

10. All right, I’m going to stop here for today.

spending ……… have very big

implications (indirect suggestions) for ………

……… are concerned with

………

today.

Discussion

You will often be asked to discuss the

lecture’s idea with the whole class or with

a small group of classmates In these

discussions, do not wait for someone to ask

you to speak Instead, use expressions to

get into the discussion so that you can

contribute your ideas.

here.

that?

that.

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