Search engine optimization tips dichvuseo

 Search engine basics  Characteristics of SE Friendly Sites  Page Layout Tips for Improved SEO  Promoting your site  Analyzing your site traffic  Optimize for Stout’s GSA  Advance

SEO BOOK FROM DICHVUSEO.COM

 Search engine basics

 Characteristics of SE Friendly Sites

 Page Layout Tips for Improved SEO

 Promoting your site

 Analyzing your site traffic

 Optimize for Stout’s GSA

 Advanced searching techniques

Search Engine Basics

 Crawling

Process by which web pages are discovered and added to an index

 Indexing

Compile a massive index of all the words found on:

 The web page itself

 Key content tags (ex title, alt)

 Process Queries & Rank Results

Search the index for matching pages and return in relevant order the most relevant results to the user

 Serving Results

Characteristics of SE Friendly Sites

 They give visitors the info they are looking for

 They make sure that other sites link to them

 They make their site easily accessible

Characteristics of SE Friendly Sites

 They don’t fill their pages with lists of keywords

 They don’t “cloak” or put up “crawler only” pages

 They don’t use images to display important names, content

Page Layout Tips for Improved SEO

 Create unique, accurate page titles

 Make use of “description” meta tag

 Improve the structure of your URLs

 Make your site easier to navigate

 Offer quality content and services

 Write better anchor/link text

 Use heading tags appropriately

 Optimize your use of images

Create unique, accurate page titles Accurately describe the page’s content

 Create unique Title tags for each page

 Use brief, but descriptive titles

 Shows in search results

Make use of “description” meta tag Accurately summarize the page’s content

 Use unique descriptions for each page

 “May” show in search results

Improve the structure of your URLs

 Create a simple directory structure

reach a document

Make your site easier to navigate

 Create a naturally flowing hierarchy

 Use mostly text for navigation

removes part of your URL

Offer quality content and services

 Write easy-to-read text

 Create fresh, unique content

 Offer exclusive content or services

 Create content primarily for your

users, not search engines

Write better anchor text

 Choose descriptive text

 Write concise text

 Think about anchor text for internal links too

Use heading tags

appropriately

 Imagine you're writing an outline

 Use headings sparingly across the page

Optimize the use of

Images

 Use brief, but descriptive filenames and alt text

 Supply alt text when using images as links

 Store images in a directory of their own

 Use commonly supported file types

Promoting your site

 Blog about new content/services

 Don’t forget about offline promotion

 Know about social media sites

 Reach out to a related community

Analyzing your site

traffic

 Get insight on how users reach and behave on our site

 Discover the most popular content on your site

 Measure the impact of optimizations you make to your site

 Discover additional keywords that searchers might use to find your site

 All CommonSpot site traffic is captured with Google

Analytics Contact webmaster group to get started:

webmaster@uwstout.edu

Optimize for Stout’s GSA

 GSA – What is it?

Google Search Appliance

Advanced Search

Techniques

biking Italy the words biking and Italy

recycle steel OR iron information on recycling steel or recycling iron

"I have a dream“ the exact phrase I have a dream

salsa –dance the word salsa but NOT the word dance

Louis +I France information about Louis the First (I),

castle ~glossary glossaries about castles, as well as

dictionaries, lists of terms, terminology, etc

fortune-telling all forms of the term, whether spelled as a single

word, a phrase, or hyphenated

define:imbroglio definitions of the word imbroglio from the Web

Basic Examples

Advanced Search

Techniques

city1 city2   Book flights

site: Search only one website or domain.

[#] [#] Search within a range of numbers.

filetype: (or ext:) Find documents of the specified type.

link: Find linked pages

i.e., show pages that point to the URL.

book (or books) Search full-text of books.

phonebook: Disney CA Search for Disney's phone numbers in CA

rphonebook:   Show residential phonebook listings  

movie:   Find reviews and showtimes  

stocks:   Given ticker symbols, show stock info

weather Show weather for a given a location

(zip code or city)

Restrict Search

Advanced Search

Techniques

info: (or id:) Find info about a page

related: List web pages that are similar/related to the URL

inanchor:   The terms must appear in anchor text of links to the page

intext:   The terms must appear in the text of the page

intitle: The terms must appear in the title of the page

inurl: The terms must appear in the URL of the page

Restrict Search

 SEO Guide (more in depth):

http://www.seomoz.org/article/beginners-1-page

 Google Searching Help:

http://search.uwstout.edu/user_help.html

http://www.googleguide.com/