Copyright © 2012 Pearson Education, Inc.. Copyright © 2012 Pearson Education, Inc.. Copyright © 2012 Pearson Education, Inc... Copyright © 2012 Pearson Education, Inc.. 3- 5personal inju
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Case Study 1
Legal
Advertising-Does it Pay?
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personal injury (PI) cases versus 6-month
cumulative advertising expenditure
Continued on next slide
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Figure CS1.1 MINITAB analysis of new
personal injury (PI) cases versus 6-month
cumulative advertising expenditure
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workers’ compensation (WC) cases versus
6-month cumulative advertising expenditure
Continued on next slide
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Figure CS1.2 MINITAB analysis of new
workers’ compensation (WC) cases versus
6-month cumulative advertising expenditure
Continued from previous slide
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Figure CS1.3 SPSS simple linear
regressions for legal advertising data
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