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“The critical reality is that we are not hostage to some naturally granted level of talent.. Strangely, that idea is not popular.” - Geoffrey Colvin, “What it Takes to Be Great” C

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EFFECTIVE CLAIMS

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5 C S OF EFFECTIVE CLAIMS

•   C ompelling

•   C onnected

•   C ontestable

•   C omplex

•   C lear

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“The critical reality is that

we are not hostage to

some naturally granted

level of talent We can

make ourselves what we

will Strangely, that idea

is not popular.”

- Geoffrey Colvin,

“What it Takes to Be Great”

COMPELLING, CONTESTABLE, COMPLEX, CONNECTED, CLEAR

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COMPELLING, CONTESTABLE, COMPLEX, CONNECTED, CLEAR

“This article puts forth an argument that

the moral rewards embedded in the

teaching profession are endangered in

these difficult times Too often, the inability

to access the moral rewards of teaching is

misdiagnosed as burnout This article

shows that it is better to conceive of the

foreclosure of the moral rewards as

demoralization” (3)

- Doris Santoro, “Good Teaching in

Difficult Times: Demoralization in the Pursuit of

Good Work.” American Journal of Education

118.1 (2011): 1-23

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