powerpoint presentation electrolux

Huynh Ngoc Phuong Thuy... • Be a global leader in household appliances• Provide 60 million products to customers • Sell in more than 150 markets Huynh Ngoc Phuong Thuy... COMPANY PROFI

WE’RE GLAD YOU’RE HERE

Huỳnh N.Phương Thụy 15DH301197 Nguyễn Thị Hà My 15DH301247

Lê Quế Thanh 15DH301194

Nguyễn Thanh Thủy 15DH301270 Nguyễn Thị Hiếu 15DH301130

Huynh Ngoc Phuong Thuy

• Be a global leader in household appliances

• Provide 60 million products to customers

• Sell in more than 150 markets

Huynh Ngoc Phuong Thuy

COMPANY’S PROFILE

• Origin: a merger of two companies—Lux AB and

Svenska Elektron AB.

• Nationality: Swedish

• Head office: Stockholm.

• Started: 1921

Nguyen Thi Ha My

COMPANY PROFILE

• World’s first vacuum cleaner: 1921

• First fridge: 1925

• Employees: 81,971

• Sell in : more than 150 countries

• Worldwide turnover :€ 14,552 million.

• Global divisions: Consumer Durables and

Professional Products

Nguyen Thi Ha My

Esteemed brands

Nguyen Thi Ha My

PRODUCT LINE AND MIXES

Laundry: 18% share

of Group sales

PRODUCT LINE

Le Que Thanh

Laundry washers and

Home care and

services: 11% share

of Group sales

Le Que Thanh

PRODUCT LINE

PRODUCT LINE AND MIXES

Le Que Thanh

Vacuum cleaner

• Bag vacuum cleaner

• Bagless vacuum cleaner

• Portable and stick vacuum

cleaner

• Wet and dry all purpose

vacuum cleaner

More expensive than the

same product

Has launched the

washing machine line 5-9

65 percent of sales are

Around 70 % of

appliances are sold via

the four major retailers

Use strategy “ Same

• Company’s profile

• Product lines

• Marketing strategies

• Supplying the best products to the customer

• Bringing the convenient, safe and easy to customer

• Willing to be the global leader in home appliances

Thank for your listening!!!